Experience

CrimeCon UK

• United Kingdom
• Events Services
• 1 - 100 Employee

• Event Director CrimeCon UK

  • Jul 2020 - Present

  CrimeCon UK is the leading true crime event in the US. It is a serious genre made immersive, engaging, and accessible. One weekend bringing together documentary makers, experts, podcasters and law enforcement professionals to meet with true crime enthusiasts. CrimeCon UK is owned and run by Exhibit A Events Ltd, a newly formed joint entity established by Kevin Balfe of Red Seat Ventures and Michael Dynan of The Assembly. Red Seat Ventures are a US company, founders of CrimeCon and leaders in building and operating direct-to-fan live and digital businesses. The Assembly are a UK based specialist in events, both physical and virtual and are formed to help partners from the UK and abroad in bringing overseas events or creating their I.P. into successful event formats. Nancy Baughen is the Event Director of CrimeCon UK. Show less



The Assembly Events

• Events Services
• 1 - 100 Employee

• Founder

  • Jun 2020 - Present

  The Assembly, an events company with a different approach, officially launched 1st June, founded by Michael Dynan and Nancy Baughen offering a robust and winning combination of creative and commercial prowess. This 360o future-thinking company is set to explore new and exciting partnerships for live events bringing a modern take and reforming traditional exhibition formats. The Assembly, an events company with a different approach, officially launched 1st June, founded by Michael Dynan and Nancy Baughen offering a robust and winning combination of creative and commercial prowess. This 360o future-thinking company is set to explore new and exciting partnerships for live events bringing a modern take and reforming traditional exhibition formats.



Showmasters Ltd

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Freelance - Sponsorship - London Film & Comic Con

  • Jan 2020 - Present

  A freelance contract to support Showmasters ComicCon events. Successfully delivered new business including Sky Atlantic and Audible. A freelance contract to support Showmasters ComicCon events. Successfully delivered new business including Sky Atlantic and Audible.



Media 10 Ltd

• United Kingdom
• Events Services
• 100 - 200 Employee

• Event Director

  • May 2019 - Oct 2019

• Event Director - Ideal Home Show China

  • Mar 2017 - Apr 2019

  Ideal Home Show is the oldest consumer exhibition in the world with over 100 years history in the UK. I was responsible for the first oversees debut in Shanghai. Given market conditions in China the show was positioned to upper middle-class audience. Outcomes:Secured 500 exhibitors showcasing 500 brands both international and domestic. Led the growth of the Chinese Sales team to 16 consisting of 2 marketing, 6 sales, 2 operations, 2 sponsorship sales/delivery, and 4 content/design. Delivered an industry first for exhibitions including an online store on JD.COM (one of the world’s largest ecommerce platforms) ensuring visitors could immediately ‘see now & buy now’ plus all content was live streamed. Show less

• General Manager - Media 10 China

  • Jun 2016 - Mar 2017

  Media 10 restructured their business in June 2016. China was an important growth area and I took a promotion to sit on the Media 10 China board of directors traveling extensively from UK to China every three weeks. Outcomes:Set-up of the Shanghai office and recruited staff for the upcoming Ideal Home Show which involved the training of a high performance sales team and the implementation of improved sales policies and practices. Launched the Xintiandi Design Festival (a brand extension of Design Shanghai). The role involved working with a major property group in Shanghai who sponsored and hosted the event and a variety of international designers to curate a 2 week design festival. The management of this project included job functions in operations, sponsorship sales, budget management, marketing and event delivery. Show less

• Head Of Sponsorship

  • Jan 2009 - Jun 2016

  As Head of Sponsorship I was responsible for achieving and delivering sponsorship revenue across the Media 10 event portfolio of 23 events across multiple territories. Managing and motivating a team of 8 I devised and implemented the entire sponsorship strategy for Media 10. New Business Development – secured contracts with leading brands including Lexus, Virgin Media, Go Compare and Jaguar Land Rover

• Sponsorship Manager

  • Sep 2007 - Dec 2008

  I joined Media 10 as Sponsorship Manager, initially working on Grand Designs Live London & Birmingham and the Grand Designs Awards. New Business Development – secured contracts with leading brands including VELUX, Miele, Sony, Philips, Samsung, BMW and Dulux.



dmg world media

• United Kingdom
• Events Services
• 100 - 200 Employee

• Sales Manager

  • Jan 2007 - Aug 2007

  Sales Manager for the Coatings Shows in Middle East and Asia. Travelling extensively to meet clients in market to sell exhibition space. Sales Manager for the Coatings Shows in Middle East and Asia. Travelling extensively to meet clients in market to sell exhibition space.



Haymarket Media Group

• United Kingdom
• Media Production
• 700 & Above Employee

• Sales & Sponsorship Manager

  • Jan 2004 - Dec 2006

  Responsible for securing stand and sponsorship revenue for The Royal Show, an outdoor event held at Stoneleigh Park. Responsible for securing stand and sponsorship revenue for The Royal Show, an outdoor event held at Stoneleigh Park.



NEC Events

• Birmingham, United Kingdom

• Sales Executive

  • Jan 2003 - Dec 2003



Quantum Media Events

• Sales Executive

  • Jan 2001 - Dec 2002

  Responsible for sales of stands and sponsorship for Pub & Bar show Responsible for sales of stands and sponsorship for Pub & Bar show



Essex FM

• Event Manager

  • Sep 2000 - 2001

  Responsible for the sales, marketing and operations of the Essex FM Wedding Fayre Responsible for the sales, marketing and operations of the Essex FM Wedding Fayre