Nancy Balsamello Willard
Design Director at LKPR, Inc.- Claim this Profile
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Bio
Elizabeth Marcotte
I reported directly to Nancy when she was the Senior Designer at Li & Fung. It was extremely inspiring (and frankly, overwhelming) to see her handle so many projects at once. As Senior Designer she worked with multiple teams to design and construct packaging, produce advertising content, and design in-house and out-of-house presentations. She went above and beyond in her efforts to improve the infrastructure and communication between the different creative departments at LF. Her ability to communicate design problems and compromise is part of what allows her to come up with such effective packaging solutions. As a one-person design team she single-handedly performed any and all creative tasks. She is a creative team all rolled into one."
Michael Calhoun
Creative, flexible and efficient are words that come to mind when I think about Nancy. I have worked with Nancy for over 3 years I have had the pleasure to work with Nancy on a variety of projects at Technosource and Toy Island. Nancy is not only a talented and well rounded designer but a leader as well. As Creative Director, Nancy effectively managed project timelines and the creative process to ensure all projects were on time and exceeded expectations. Nancy' s ability to juggle multiple projects coupled with her keen eye for design make her an asset to any design team.
Elizabeth Marcotte
I reported directly to Nancy when she was the Senior Designer at Li & Fung. It was extremely inspiring (and frankly, overwhelming) to see her handle so many projects at once. As Senior Designer she worked with multiple teams to design and construct packaging, produce advertising content, and design in-house and out-of-house presentations. She went above and beyond in her efforts to improve the infrastructure and communication between the different creative departments at LF. Her ability to communicate design problems and compromise is part of what allows her to come up with such effective packaging solutions. As a one-person design team she single-handedly performed any and all creative tasks. She is a creative team all rolled into one."
Michael Calhoun
Creative, flexible and efficient are words that come to mind when I think about Nancy. I have worked with Nancy for over 3 years I have had the pleasure to work with Nancy on a variety of projects at Technosource and Toy Island. Nancy is not only a talented and well rounded designer but a leader as well. As Creative Director, Nancy effectively managed project timelines and the creative process to ensure all projects were on time and exceeded expectations. Nancy' s ability to juggle multiple projects coupled with her keen eye for design make her an asset to any design team.
Elizabeth Marcotte
I reported directly to Nancy when she was the Senior Designer at Li & Fung. It was extremely inspiring (and frankly, overwhelming) to see her handle so many projects at once. As Senior Designer she worked with multiple teams to design and construct packaging, produce advertising content, and design in-house and out-of-house presentations. She went above and beyond in her efforts to improve the infrastructure and communication between the different creative departments at LF. Her ability to communicate design problems and compromise is part of what allows her to come up with such effective packaging solutions. As a one-person design team she single-handedly performed any and all creative tasks. She is a creative team all rolled into one."
Michael Calhoun
Creative, flexible and efficient are words that come to mind when I think about Nancy. I have worked with Nancy for over 3 years I have had the pleasure to work with Nancy on a variety of projects at Technosource and Toy Island. Nancy is not only a talented and well rounded designer but a leader as well. As Creative Director, Nancy effectively managed project timelines and the creative process to ensure all projects were on time and exceeded expectations. Nancy' s ability to juggle multiple projects coupled with her keen eye for design make her an asset to any design team.
Elizabeth Marcotte
I reported directly to Nancy when she was the Senior Designer at Li & Fung. It was extremely inspiring (and frankly, overwhelming) to see her handle so many projects at once. As Senior Designer she worked with multiple teams to design and construct packaging, produce advertising content, and design in-house and out-of-house presentations. She went above and beyond in her efforts to improve the infrastructure and communication between the different creative departments at LF. Her ability to communicate design problems and compromise is part of what allows her to come up with such effective packaging solutions. As a one-person design team she single-handedly performed any and all creative tasks. She is a creative team all rolled into one."
Michael Calhoun
Creative, flexible and efficient are words that come to mind when I think about Nancy. I have worked with Nancy for over 3 years I have had the pleasure to work with Nancy on a variety of projects at Technosource and Toy Island. Nancy is not only a talented and well rounded designer but a leader as well. As Creative Director, Nancy effectively managed project timelines and the creative process to ensure all projects were on time and exceeded expectations. Nancy' s ability to juggle multiple projects coupled with her keen eye for design make her an asset to any design team.
Experience
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LKPR, Inc.
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Design Director
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Apr 2016 - Present
LKPR is a hands-on public relations and marketing agency in New York City focused on delivering results that move the needle for our clients. We design integrated marketing campaigns that build brands and sell products, generating buzz wherever the conversation is happening: in the news, on social media, online, at retail or beyond. LKPR is a hands-on public relations and marketing agency in New York City focused on delivering results that move the needle for our clients. We design integrated marketing campaigns that build brands and sell products, generating buzz wherever the conversation is happening: in the news, on social media, online, at retail or beyond.
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NBW Design
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Spain
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Construction
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Freelance Graphic Design
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Aug 2014 - Present
Freelance graphic work in branding and logo design. Freelance graphic work in branding and logo design.
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Senior Designer & Creative Services Manager
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Jan 2008 - Jan 2016
Procure and manage a freelance team of product designers, illustrators, and graphic designers providing art direction and design refinement. Work in conjunction with marketing managers to keep the team on track by using strong communication, leadership, and time management skills. Procure and manage a freelance team of product designers, illustrators, and graphic designers providing art direction and design refinement. Work in conjunction with marketing managers to keep the team on track by using strong communication, leadership, and time management skills.
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Techno Source USA
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United States
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Financial Services
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Designer
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Jun 2004 - Dec 2008
Responsible for creation of product, packaging, logos, signage, trade shows, point of sales displays, sidekicks, power panels, PDQs,business cards, magazine ads, web site graphics, e-blasts, and presentation boards for private and licensed brands such as Disney, Marvel, Sesame Street, Rubiks, and many more. Responsible for creation of product, packaging, logos, signage, trade shows, point of sales displays, sidekicks, power panels, PDQs,business cards, magazine ads, web site graphics, e-blasts, and presentation boards for private and licensed brands such as Disney, Marvel, Sesame Street, Rubiks, and many more.
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Design Consultant
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Jan 2002 - May 2004
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Education
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2000 - 2004
School of Visual Arts
Bachelor of Fine Arts (BFA), Graphic Design -
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St. Joseph Hill Academy
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