Sr. CRO Manager

• Apr 2022 - Present

CRO Manager

• Feb 2021 - Apr 2022

Optimization Specialist

• Jul 2020 - Jan 2021

Sr. Website Optimization Consultant

• Dec 2019 - Feb 2020

- Website Optimization Consultant with 1.7 years of experience in Wingify (VWO) on providing end-to-end consultation services.- Handled a portfolio of clients to drive conversions i.e. revenue, leads and engagement by A/B Testing.- Performed Quantitative & Qualitative analysis through Heuristic Analysis, Web Analytics data, Heatmaps & Scrollmaps, Sessions recordings, and on-page surveys.- Leveraging Google Analytics and GTM for research and analysis of the user behaviour.- Projects from complete Landing Page Redesigning, Copy changes, Form Optimization, Filters Improvements to adding new features on the websites and Applications.- Business reporting on recording the detailed analysis of all the tests from VWO tool and Google Analytics, test learnings, future roadmap and maintaining healthy relationships were integral part of the profile.- Analyzing data in a third party tool (GA) to determine the gaps in funnel and identify the optimization opportunities for future testing roadmap.- Leveraged JIRA & Asana for internal communication and collaboration for smooth functioning of the projects. - Basic knowledge of HTML, CSS & JavaScript. Show less

Optimization Consultant

• Aug 2018 - Dec 2019

VWO(https://vwo.com/) is a leading Growth Optimization platform being used by 6000+ brands across 90+ countries.- Help clients make data-driven product decisions by conducting growth experiments(A/B tests, Split URL, Multivariate & Personalization tests).- Build end-to-end Conversion Rate Optimization (CRO) strategy to help the clients improve their conversions, engagement & revenue.- Perform Quantitative & Qualitative analysis through Heuristic Analysis, Web Analytics data, Heatmaps & Scrollmaps, Sessions recordings, and on-page surveys.- Wireframe & Design new Product features from scratch based on UX Design principles. Show less

Category Merchandising Manager

• Dec 2015 - Sep 2017

- Category P&L (Sales, Transaction Value, Spend, Direct Costs, etc.) for Home & Kitchen category. - Development and execution of Sales Plan (Demand Estimation, Sourcing, Portfolio-Merchandising-Pricing Plan, Campaign & Channel Coordination) based on consumer segment insights, regional requirements, marketplace knowledge, and competitive data - Work with the Marketing team to create and execute promotion calendar. - Work with Design & Content team to create banners with attractive merchandise and appropriate copy for Website and Digital Ads Show less

Merchandizer

• Aug 2013 - Dec 2015

Senior Account Executive

• Apr 2012 - Jul 2013

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Social Media Intern

• Feb 2011 - May 2011

Project Title: Ideation and Design of System & Processes for a Social Media Company Project Title: Ideation and Design of System & Processes for a Social Media Company