Experience

Dutch Apple Dinner Theatre

• United States
• Performing Arts
• 1 - 100 Employee

• Marketing Manager

  • Aug 2022 - Present

  Lancaster, Pennsylvania, United States



WordZone etc.

• Founder & Chief Marketing Officer

  • 2009 - Present

  Lancaster, Pennsylvania Area Content writing, event planning, publicity and marketing for B2B, B2C, B2B2C and non-profits. Strategic marketing plans and conceptual design for printed collateral and websites. Photography. Social media, FB page creation, website consulting. .



MidAtlantic Farm Credit

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Specialist

  • Mar 2015 - Dec 2017

  Lancaster, PA • Manages regional events, sponsorships, promotions • Strategizes marketing plans • Writes/edits sales and marketing materials • Creates, develops,produces advertisements • Conducts market research/survey management/summary reports • Coordinates Email marketing • Manages meeting details and budgeting



Philadelphia Mixing Solutions, Ltd

• India
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Business Development/Marketing Coordinator

  • Jan 2011 - Jun 2014

  Palmyra, PA - Managed and successfully executed over 100 international events annually. - Developed budgets, forecasts, cost analysis yielding 15% savings. - Integrated promotional merchandise program with to event marketing achieving 10% savings. - Content writer/editor for marketing, sales and company publicity in multiple languages. - Maintained consistent corporate image across all product lines and marketing materials. - Implemented two company rebrands with market leading results as… Show more - Managed and successfully executed over 100 international events annually. - Developed budgets, forecasts, cost analysis yielding 15% savings. - Integrated promotional merchandise program with to event marketing achieving 10% savings. - Content writer/editor for marketing, sales and company publicity in multiple languages. - Maintained consistent corporate image across all product lines and marketing materials. - Implemented two company rebrands with market leading results as proven by third party research. - Manage/proof Spanish OEM manuals, ads, coordinate French, Turkish, Arabic projects. - Coordinate creation of manuals, technical publications and printed materials. - Implemented strategic product pushes at events which resulted in 65% sales increase. Show less



CompassMark

• United States
• Real Estate
• 1 - 100 Employee

• Market Research Manager

  • 2010 - 2011

  Lancaster, Pennsylvania Area - Research, gather sources for problem gambling assessment program for Commonwealth of PA. - Assemble county officials/staff team, conduct surveys, foster community action. - Analyze data, identify prevention infrastructure, assess readiness for program implementation. - Successfully determined and reported to stakeholders issues of focus to reduce risk and enhance protective factors in specific targeted areas.



IQinVision

• United States
• Security and Investigations
• 1 - 100 Employee

• Marketing Manager, IQeye eStore e-commerce

  • 2010 - 2010

  Lancaster, PA - Successfully launched e-commerce program for IQinvision’s new business venture, IQeye eStore. - Developed integrated marketing program to promote new site via trade shows, advertising, press kits. - Created/wrote copy for all marketing materials for eStore including trade shows, promo and ads. - Planned and executed domestic and international trade shows to introduce IQeye to new markets. - Initiated Google AdWords campaign to generate traffic to new website. - Implemented live… Show more - Successfully launched e-commerce program for IQinvision’s new business venture, IQeye eStore. - Developed integrated marketing program to promote new site via trade shows, advertising, press kits. - Created/wrote copy for all marketing materials for eStore including trade shows, promo and ads. - Planned and executed domestic and international trade shows to introduce IQeye to new markets. - Initiated Google AdWords campaign to generate traffic to new website. - Implemented live photo contest at shows for pubilcity at show, post-show and to increase web traffic. Show less



Bosch North America

• United States

• Marketing Events & Publicity Manager

  • 2005 - 2009

  Lancaster, PA - Managed training events, sales meetings and customer events for national/international sales force. - Implemented associate and customer surveys to access areas for continuous improvement. - Cultivated US/international relationships, shared best practices, booth properties to cut costs. - Created strategic marketing campaigns with integrated themes to build/enhance brand awareness. - Winning negotiator with exec team for increased budgets and external vendors for best pricing.



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Events & Publicity Coordinator

  • 2000 - 2005

  Lancaster, PA - Project management of pre-show/at-show logistics, post-show evaluation, budget reporting. - Strategize product launches, booth demos, branding with internal stakeholders. - Managed outsourced services/vendors for booth design, construction and show implementation. - Coordinated event marketing activities, staff training, incentives, product and corporate PR. - Implemented pre-event and post-event meetings and evaluations. - Wrote articles, product releases for trade… Show more - Project management of pre-show/at-show logistics, post-show evaluation, budget reporting. - Strategize product launches, booth demos, branding with internal stakeholders. - Managed outsourced services/vendors for booth design, construction and show implementation. - Coordinated event marketing activities, staff training, incentives, product and corporate PR. - Implemented pre-event and post-event meetings and evaluations. - Wrote articles, product releases for trade publications/newsletters - corporate branding. - Built customer relationships and interviewed customers to write articles features in trade pubs. - Community Action Team member involved with planning and supporting community events. Show less



Burle Industries, Inc.

• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Administrator, Promotional Services

  • 1994 - 2000

  Lancaster PA - Negotiated meeting contracts with hotels, caterers and special event venues. - Wrote/developed internal and external communications, employee and customer newsletters, public relations/publicity. - Streamlined product release launch process. - Reduced costs and effectively used worldwide resources that increased customer brand awareness. - Pitched articles to trade pub editors for increased brand identity and maintain public awareness. - Implemented web-based promotional… Show more - Negotiated meeting contracts with hotels, caterers and special event venues. - Wrote/developed internal and external communications, employee and customer newsletters, public relations/publicity. - Streamlined product release launch process. - Reduced costs and effectively used worldwide resources that increased customer brand awareness. - Pitched articles to trade pub editors for increased brand identity and maintain public awareness. - Implemented web-based promotional program and negotiated with vendor to warehouse items at no cost. - Editor/contributing writer of first Spanish data book for CCTV products. Show less



Retail & Agency

• United Kingdom
• 1 - 100 Employee

• Advertising Copywriter

  • 1984 - 1994

  Wrote B2C fashion and hard goods copy for print and broadcast media for retail stores (The Bon-Ton and Watt & Shand) and advertising agencies (Wolfe, Freed & Greenburg, MD. and Suzan Harrison, Inc. Events @ Baltimore Arena). Conceptualize design of ads, layout/typeset event flyers and direct mailers.