Nana Essilfuah Boison
Adjunct Lecturer at Methodist University College Ghana- Claim this Profile
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Bio
Robert Ebo Hinson, DPhil, PhD
Essilfha studied for a Masters Degree in Marketing at the University of Ghana Business School and she was an absolute pleasure to work with!!!!!!! Incredibly perceptive she brought real world examples to the service Marketing classes in such a way some of those examples still remain to me today. I recollect one time she explained the differences in the channel. Management strategies of Maggi (which was a Nestlé brand she managed) and Royco, a competitor brand from Unilever in explaining that whilst Royco seemed to focus more on pull communications, Maggie was stronger in the trade and managing channel intermediates and therefore followed s stronger push Strategy. She explained that in her opinion this was one of the main differencea defining market success of the Maggi brand. Over the years I have watched Esslifua mature into a world class marketing and communications professions and I have had occasion to bring her back to speak to my Masters classes at the University of Ghana Business School. Essilfha is a marketing juggernaut and an excellent addition to Ghana's marketing ecosystem.... Esslifua is a brilliant Marketer!!!!
Freda Duplan
Essilfua is an exemplary Leader whose performance is consistently above expectation. She continues to add value to the development of her team through coaching & empowerment. Her engagement and management of both internal & external stakeholders is highly commendable. She very easily adapts to new environments, roles and responsibilities as is evidenced in her successful and effective transition from FMCG to banking.
Robert Ebo Hinson, DPhil, PhD
Essilfha studied for a Masters Degree in Marketing at the University of Ghana Business School and she was an absolute pleasure to work with!!!!!!! Incredibly perceptive she brought real world examples to the service Marketing classes in such a way some of those examples still remain to me today. I recollect one time she explained the differences in the channel. Management strategies of Maggi (which was a Nestlé brand she managed) and Royco, a competitor brand from Unilever in explaining that whilst Royco seemed to focus more on pull communications, Maggie was stronger in the trade and managing channel intermediates and therefore followed s stronger push Strategy. She explained that in her opinion this was one of the main differencea defining market success of the Maggi brand. Over the years I have watched Esslifua mature into a world class marketing and communications professions and I have had occasion to bring her back to speak to my Masters classes at the University of Ghana Business School. Essilfha is a marketing juggernaut and an excellent addition to Ghana's marketing ecosystem.... Esslifua is a brilliant Marketer!!!!
Freda Duplan
Essilfua is an exemplary Leader whose performance is consistently above expectation. She continues to add value to the development of her team through coaching & empowerment. Her engagement and management of both internal & external stakeholders is highly commendable. She very easily adapts to new environments, roles and responsibilities as is evidenced in her successful and effective transition from FMCG to banking.
Robert Ebo Hinson, DPhil, PhD
Essilfha studied for a Masters Degree in Marketing at the University of Ghana Business School and she was an absolute pleasure to work with!!!!!!! Incredibly perceptive she brought real world examples to the service Marketing classes in such a way some of those examples still remain to me today. I recollect one time she explained the differences in the channel. Management strategies of Maggi (which was a Nestlé brand she managed) and Royco, a competitor brand from Unilever in explaining that whilst Royco seemed to focus more on pull communications, Maggie was stronger in the trade and managing channel intermediates and therefore followed s stronger push Strategy. She explained that in her opinion this was one of the main differencea defining market success of the Maggi brand. Over the years I have watched Esslifua mature into a world class marketing and communications professions and I have had occasion to bring her back to speak to my Masters classes at the University of Ghana Business School. Essilfha is a marketing juggernaut and an excellent addition to Ghana's marketing ecosystem.... Esslifua is a brilliant Marketer!!!!
Freda Duplan
Essilfua is an exemplary Leader whose performance is consistently above expectation. She continues to add value to the development of her team through coaching & empowerment. Her engagement and management of both internal & external stakeholders is highly commendable. She very easily adapts to new environments, roles and responsibilities as is evidenced in her successful and effective transition from FMCG to banking.
Robert Ebo Hinson, DPhil, PhD
Essilfha studied for a Masters Degree in Marketing at the University of Ghana Business School and she was an absolute pleasure to work with!!!!!!! Incredibly perceptive she brought real world examples to the service Marketing classes in such a way some of those examples still remain to me today. I recollect one time she explained the differences in the channel. Management strategies of Maggi (which was a Nestlé brand she managed) and Royco, a competitor brand from Unilever in explaining that whilst Royco seemed to focus more on pull communications, Maggie was stronger in the trade and managing channel intermediates and therefore followed s stronger push Strategy. She explained that in her opinion this was one of the main differencea defining market success of the Maggi brand. Over the years I have watched Esslifua mature into a world class marketing and communications professions and I have had occasion to bring her back to speak to my Masters classes at the University of Ghana Business School. Essilfha is a marketing juggernaut and an excellent addition to Ghana's marketing ecosystem.... Esslifua is a brilliant Marketer!!!!
Freda Duplan
Essilfua is an exemplary Leader whose performance is consistently above expectation. She continues to add value to the development of her team through coaching & empowerment. Her engagement and management of both internal & external stakeholders is highly commendable. She very easily adapts to new environments, roles and responsibilities as is evidenced in her successful and effective transition from FMCG to banking.
Experience
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Methodist University College Ghana
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Ghana
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Higher Education
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1 - 100 Employee
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Adjunct Lecturer
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Jan 2022 - Present
Marketing and Corporate Relationship Management Lecturer for Masters students in Entrepreneurship Education Marketing and Corporate Relationship Management Lecturer for Masters students in Entrepreneurship Education
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Absa Bank Ghana
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Ghana
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Banking
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300 - 400 Employee
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Marketing and Corporate Relations Director
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Feb 2015 - Present
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Marketing and Corporate Relations Director
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Jan 2015 - Jan 2020
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Head of Marketing & Customer Service
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Dec 2011 - Dec 2014
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Head Of Marketing
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Dec 2007 - Dec 2011
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Nestlé Central & West Africa Region
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Ghana
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Food and Beverage Services
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100 - 200 Employee
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Category Business Manager, Culinary
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Jan 2005 - Dec 2007
Culinary Business at Nestle Central West Africa with coordinating responsibilities in executing Category Strategy for 23 Central West African countries. Culinary Business at Nestle Central West Africa with coordinating responsibilities in executing Category Strategy for 23 Central West African countries.
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Group Brands Manager – Food and Consumer Services
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Jan 2003 - Dec 2005
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Brand Manager- Food & Adult Cereals
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Oct 2001 - Dec 2002
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Sales Administration Manager
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Feb 1998 - Sep 2001
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Area Sales Manager Wholesale and Retail
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Aug 1994 - Jan 1998
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Sales Coordinator
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Aug 1991 - Jan 1992
Main Responsibilities Branch Sales Coordinator and editing of Publications (part of team) Main Responsibilities Branch Sales Coordinator and editing of Publications (part of team)
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Education
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2021 - 2022
Gamey & Gamey and the University of the Virgin Islands -USA
Professional Masters Certification, Alternate Dispute Resolution -
2015 - 2015
University of Stellenbosch Business School in Cape Town, South Africa.
Digital Marketing Certificate, Digital Marketing -
2003 - 2005
University of Ghana Business School
Masters, MBA Marketing -
1989 - 1991
University of Science and Technology
BA(Hons) Social Sciences, Law, and History, BA(Hons)
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