Marketing Analyst

• Jan 2023 - Present

Member

• Nov 2022 - Present

Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visibility, and paving the path for us all to rise. Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visibility, and paving the path for us all to rise.

Marketing and Technology Graduate Assistant

• Feb 2022 - Dec 2022

• Conducted market campaigns and customer insight studies, interpreting, and analyzing data, providing actionable recommendations to leadership, and presenting to senior management team, leading to an overall 10% of social media follower increase and improving email open rate volume by 9%. • Developed and strategized cross-channel marketing campaign for 24 hours fundraise challenge, raising $78k funds • Managing social media and email content, analyze performance and user behavior in Canva, Constant Contact and Hootsuite Show less

Digital Marketing Intern

• Jun 2022 - Aug 2022

• Analyzed over 60 competitors best email practices, recommend, and collaborate to implement new segmentations and behavioral triggers for email, paid search, social, and display, as well as site customizations. • Implemented Adobe Analytics Operational Manual as guide for internal stakeholders, proposed user case for teams to explore. • Performed AB testing, and analyzed key metrics for digital media key implementation successes, backlog, and impediments to even greater utilization., and increased feature product line sales by 40% on a weekly basis. Show less

Sale and Marketing

• Oct 2019 - Aug 2021

• Established and prospected clients-built relationships by introducing newest events and services through email marketing. • Created quarterly trend reports by conducting online research across multiple Fashion, Beauty, Art, Lifestyle sectors. • Utilized Excel and Salesforce (CRM) to organize contacts, and increased email open rate by approx three times previous quarter. • Established and prospected clients-built relationships by introducing newest events and services through email marketing. • Created quarterly trend reports by conducting online research across multiple Fashion, Beauty, Art, Lifestyle sectors. • Utilized Excel and Salesforce (CRM) to organize contacts, and increased email open rate by approx three times previous quarter.

Content Editor

• Aug 2019 - Nov 2020

• Team leader and member of the publicity department. Research and publish a weekly blog for FIDMCSSA on Wechat. Creat content for FIDMCSSA, including lifestyle blogs, event promotions, and student life guidelines. • Team leader and member of the publicity department. Research and publish a weekly blog for FIDMCSSA on Wechat. Creat content for FIDMCSSA, including lifestyle blogs, event promotions, and student life guidelines.