Experience

AIC at the Indian School of Business

• India
• Non-profit Organizations
• 1 - 100 Employee

• Chief Executive Officer

  • Jun 2023 - Present

  Located within the beautiful Indian School of Business Mohali campus, AIC ISB is encouraging early-stage entrepreneurs to build high-impact, innovative and investable startups. The incubation space, particularly in the state of Punjab, offers a plethora of opportunities for new-age startups. I work as a collaborator with the ecosystem players in the region to propel the growth of a buzzing startup ecosystem. Located within the beautiful Indian School of Business Mohali campus, AIC ISB is encouraging early-stage entrepreneurs to build high-impact, innovative and investable startups. The incubation space, particularly in the state of Punjab, offers a plethora of opportunities for new-age startups. I work as a collaborator with the ecosystem players in the region to propel the growth of a buzzing startup ecosystem.



Jio Institute

• India
• Higher Education
• 1 - 100 Employee

• Project Manager

  • May 2019 - May 2023

  As one of the early members of the team, I have been a part of this magnificent initiative of building a world-class multidisciplinary institution of higher learning. By virtue of joining early, I have witnessed the multi-fold growth of the project from vision to reality. I have had a chance to work with some of the eminent academicians and scholars from across the globe. I have extensively worked on a wide range of initiatives including brand strategy, communications & outreach and academic programs development. Currently, I am working on statutory compliances and Governance related matters. Show less



Atal Innovation Mission, NITI Aayog

• New Delhi Area, India

• Young Professional

  • Dec 2017 - Apr 2019

  At AIM, NITI Aayog, I have been a part of various projects, from initiation to execution, towards fostering innovation and entrepreneurship in the country. I have extensively handled grant disbursement for the Atal Incubation Centres(AIC) and Established Incubation Centres (EIC) programs of AIM. Not only processing grants, I have played an active role in monitoring the performance of these incubators. I have conceptualised and executed the social media presence and brand building for the AIC/EIC programs. I have been a core member of teams for organizing prestigious events. I managed the logistics of the AIM-SIRIUS Innovation Summit, which had the esteemed presence of Shri Narendra Modi, Hon’ble Prime Minister of India and Mr. Vladimir Putin, Hon’ble President of Russia. I have also ideated and written draft policy papers and guidelines for new initiatives under AIM. Show less



Ola

• India
• Software Development
• 700 & Above Employee

• Marketing Manager

  • Mar 2015 - Nov 2016

  Category Management - Led the launch, BD and branding of Ola Point in 15 cities to generate bookings & visibility through offline agents - Worked as part of the central category team to manage the growth of Ola Mini on a pan India level. Ideated and executed experiments leading to higher availability and better quality of Ola Mini Alliances & Partnerships - Customer acquisition by associating with multiple online & offline partners in their campaigns - Single handedly led & managed affiliates to become the biggest acquisition channel through alliance - Customer acquisition and visibility for Ola Prime through distributing Prime vouchers via partners - Initiated and managed selling of Ola vouchers to partners. Generated revenue over INR 1 Cr Category marketing & Campaigns - Planned & executed a bumper contest for Ola Auto, first ever BTL mall activation for Ola Prime, the ground-level execution of customer delight program, “Expect More” for Ola Prime - Spearheaded marketing efforts for Ola Share launch in Del, Mum and Ola Carpool launch in Delhi Customer Reactivation & CLM - Led reactivation campaign for dormant Ola users via planned segmentation & targeting of users. Campaign culminated in automated CLM program in co-ordination with campaign managers & analytics team Show less



Disney Star

• India
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Summer Intern

  • Apr 2015 - May 2015

  - Devised a plan for Star Sports to ‘Inspire Gen-Next’ via structured interventions in school- all year round - Led a qualitative research to understand ‘kids’ as a segment & identify their relationship with sports - Recommended advertising via student newspapers to drive interest in sports & build brand Star Sports - Formulated an action plan for inter-school leagues & quizzes to engage all sub-segments of children - Proposed a content plan(reality show on talented kids, stories of legends), an activation plan(trophy tour) Show less