Experience

MedX Health Corp. (TSXV: MDX)

• Canada
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Board Member

  • Jun 2022 - May 2023

  Toronto, Ontario, Canada

• President and Chief Executive Officer

  • Mar 2022 - May 2023

• Managing Director EMEA

  • Oct 2020 - Mar 2022

  Switzerland Consulting for Market Access and Development



Atfal Pharma AG

• Pharmaceutical Manufacturing

• Sales Director

  • May 2016 - Mar 2022

  Basel Area, Switzerland Signed distribution deals across North and Sub Saharan Africa and the Middle East . Representing such companies as Söring, Karl Storz, EOS imaging and Adeor AG I am currently working on tenders and sub distribution deals for these companies in North and West Africa as well as East Africa. We are also regrouping equipment for turnkey hospital projects in Serbia and Algeria.



Medtronic

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Country Manager North Africa (Morocco / Algeria / Tunisia )

  • Apr 2014 - May 2016

  Algeria Responsible for the establishment of a North African regional office with the aim of establishing a go direct operation by the end of 2016. Hiring of staff, establishing a legal entity, establishing a regional francophone training center, consolidating distribution channels and delivering of all financial targets. Coordinating with governmental and professional networks. KOL management. Identification of new revenue streams. Representing the company at all levels of industry and authority… Show more Responsible for the establishment of a North African regional office with the aim of establishing a go direct operation by the end of 2016. Hiring of staff, establishing a legal entity, establishing a regional francophone training center, consolidating distribution channels and delivering of all financial targets. Coordinating with governmental and professional networks. KOL management. Identification of new revenue streams. Representing the company at all levels of industry and authority. Leading integration of Casablanca office post Covidien acquisition.

• Market Development Manager - Europe & Canada

  • 2010 - Apr 2014

  Geneva Area, Switzerland Responsible for the development and execution of all market development strategies and tactics of the Intrathecal Baclofen Therapy (ITB) for the territories of Western Europe and Canada. This involves: Developing market research on a geographical and indication level; Creating and deploying market development strategies then translating the strategies into executable plans and tactics for the sales forces in the individual countries; Developing and managing bud- gets; Working on Training and… Show more Responsible for the development and execution of all market development strategies and tactics of the Intrathecal Baclofen Therapy (ITB) for the territories of Western Europe and Canada. This involves: Developing market research on a geographical and indication level; Creating and deploying market development strategies then translating the strategies into executable plans and tactics for the sales forces in the individual countries; Developing and managing bud- gets; Working on Training and Education programs to enhance in-the-field and on-the-job execution; Driving best practices in ITB therapy through the establishment of physician networks focused on developing optimal care pathways for patients; Developing and tracking dashboards and market development KPI’s; Representing the company and Division at International, National and Regional Congresses.



Pediapharm

• United States

• Director of International Business Development

  • Nov 2007 - Oct 2009

  Responsible for the development and execution of the export strategy for the MENA region. Fulfilled extensive market research and analysis of the Algerian, Emirati and Lebanese pharmaceutical markets. Established and maintained strong business relationships with new and existing stakeholders including proposal and program analysis. Building strategies, developing and administering budgets and business plans for the MENA region in co-operation with internal and international stakeholders… Show more Responsible for the development and execution of the export strategy for the MENA region. Fulfilled extensive market research and analysis of the Algerian, Emirati and Lebanese pharmaceutical markets. Established and maintained strong business relationships with new and existing stakeholders including proposal and program analysis. Building strategies, developing and administering budgets and business plans for the MENA region in co-operation with internal and international stakeholders. Initiated and led contract negotiations with distributors and third party manufacturers. Member of the 1st and 2nd round of financing teams that sourced financing to set up and further develop Pediapharm Inc. Currently ensuring a high level of communication with other relevant regions to develop new sales as well as expand current product portfolio. Represent the company at international trade fairs and health conferences. Show less



IsaiX Technologies

• Computer and Network Security
• 1 - 100 Employee

• Key Account Manager

  • Oct 2005 - Oct 2007

  Responsible for project management and delivery of 50+ eLearning projects for various pharmaceutical companies. Account Manager for major Pharmaceutical companies such as Merck Frosstt, Sanofi-Aventis, Altana, Abbott Canada, and Wyeth. Delivered $550,000 + in new sales from November 2005 to Feb 2007. Transited to Chyma Systems (newly acquired company and new division of Isaix Technologies in April of 2006 as Business Development Manager. Responsible for sales of system to physicians, clinics,… Show more Responsible for project management and delivery of 50+ eLearning projects for various pharmaceutical companies. Account Manager for major Pharmaceutical companies such as Merck Frosstt, Sanofi-Aventis, Altana, Abbott Canada, and Wyeth. Delivered $550,000 + in new sales from November 2005 to Feb 2007. Transited to Chyma Systems (newly acquired company and new division of Isaix Technologies in April of 2006 as Business Development Manager. Responsible for sales of system to physicians, clinics, hospitals, medical associations as well as pharmaceuticals Canada wide. Managed sales for Chyma & eLearning products with major accounts such as Astra Zeneca , Sanofi Aventis, Abbott Labs and Major Toronto & Montreal Hospitals. Show less



Johnson & Johnson

• Law Practice
• 1 - 100 Employee

• Territory Sales Representative

  • Jun 2004 - Sep 2005

  Montreal, Canada Area Responsible for delivery of $8.6 M for designated territory in POS sales for 2005 representing a minimum of +6% growth vs. 2004 sales; List, maintain and assure distribution of all products with wholesale account Trent Drugs. - Montreal; Forecast and deliver quarterly marketing promotional programs to retail sales outlets; Manage and visit on a regular basis Pharmacies of four major Quebec banners in territory. Develop, test and manage an e-business strategy for the Eastern region. (Website… Show more Responsible for delivery of $8.6 M for designated territory in POS sales for 2005 representing a minimum of +6% growth vs. 2004 sales; List, maintain and assure distribution of all products with wholesale account Trent Drugs. - Montreal; Forecast and deliver quarterly marketing promotional programs to retail sales outlets; Manage and visit on a regular basis Pharmacies of four major Quebec banners in territory. Develop, test and manage an e-business strategy for the Eastern region. (Website created).

• Consumer Customer Care Coordinator

  • Mar 2003 - Jun 2004

  Reviewed and reported on month-end metrics for Customer Care such as Line item Fill Rate, Customer Care deductions, Overs Shorts and Damages, Pallet Layer Shipments and On Time Delivery; Managed and maintained Master Data in SAP system for all company items; Managed and delivered projects such as No Charge order system for field Sales Reps; Liaised between various departments (Finance, Transportation, Customers, I.M., Planning and such) and customer service reps.

• Senior Customer Care Representative

  • May 2002 - Mar 2003

  Deal with a monthly budget of $10 M (National Accounts Wal-Mart, Costco, Loblaws & Kohl & Frisch on both McNeil & Johnson & Johnson side); Responsible for after-sales management; Liaise with buyers, distribution centers and carriers on the one hand and company sales force, marketing, finance and logistics departments on the other; Approve returns and track shipments; In charge of after sales accounting; Managed integration of processes for both companies to reach one order-one invoice stage… Show more Deal with a monthly budget of $10 M (National Accounts Wal-Mart, Costco, Loblaws & Kohl & Frisch on both McNeil & Johnson & Johnson side); Responsible for after-sales management; Liaise with buyers, distribution centers and carriers on the one hand and company sales force, marketing, finance and logistics departments on the other; Approve returns and track shipments; In charge of after sales accounting; Managed integration of processes for both companies to reach one order-one invoice stage through delivery of over a dozen yellow belt projects using Six Sigma tools.

• Corporate Customer Service Representative

  • Jun 1999 - May 2002

  Liaising with corporate customers as well as various company departments to ensure quality after sales service. Responsible for a $4 Million monthly budget. Accountability included: Line fill rate level; Maintaining correct product lists in all accounts; Establishing and developing quality relationships with all accounts; Ensuring on time delivery of all orders with minimal line cuts; Issuing correct credit and debit notes for all claims and maintaining a balanced debit/credit ratio for all… Show more Liaising with corporate customers as well as various company departments to ensure quality after sales service. Responsible for a $4 Million monthly budget. Accountability included: Line fill rate level; Maintaining correct product lists in all accounts; Establishing and developing quality relationships with all accounts; Ensuring on time delivery of all orders with minimal line cuts; Issuing correct credit and debit notes for all claims and maintaining a balanced debit/credit ratio for all accounts.



PAN HEALTH Ltd., Montreal

• Freelance Management Consultant

  • Aug 1998 - Jun 1999

  Established a sales strategy for North America in the field of novelty items sold through the Internet. GEORDIE THEATRE PRODUCTIONS, MONTREAL: Implemented and ran a telemarketing campaign for the annual subscription series. LE CHATEAU D'IVOIRE, MONTREAL: Oversaw the implementation of a sales and marketing strategy in conjunction with the Montreal Ferrari Club.



CeQ North America Inc

• General Manager

  • Apr 1997 - May 1998

  This position involved opening and setting up a branch office



Mahoney Training Consultants

• France
• E-Learning Providers
• 1 - 100 Employee

• European Sales MANAGER SOFTWARE Division

  • Oct 1995 - Mar 1997

  This position involved marketing and sales of language software to major corporate clients.



Algerian Consulate General

• Legal Services
• 1 - 100 Employee

• Press Officer

  • Oct 1995 - Mar 1997

  This position involved the review, analysis and presentation of written and audio-visual media with respect to political, economic and social issues pertinent in the elaboration of Algerian foreign policy.