Senior Campaign Optimizations Manager

• Jan 2023 - Present

Campaign Optimizations Specialist

• Feb 2022 - Dec 2022

Data Analytics Student Consultant

• Jun 2022 - Jun 2023

Ad Ops Associate

• Jul 2021 - Jan 2022

Set up, operated and optimized over 100 campaigns across app categories including lifestyle, finance, dating, etc. Performed multiple integration tests between Everflow with different mobile measurement platforms or other marketing performance platforms for all campaigns before going live. Managed postback tracking URLs, cookie sessions, tags, pixels and campaign frequency caps. Managed Server-to-Server (S2S) API integration of over 15 ad platforms. Set up, operated and optimized over 100 campaigns across app categories including lifestyle, finance, dating, etc. Performed multiple integration tests between Everflow with different mobile measurement platforms or other marketing performance platforms for all campaigns before going live. Managed postback tracking URLs, cookie sessions, tags, pixels and campaign frequency caps. Managed Server-to-Server (S2S) API integration of over 15 ad platforms.

Database Research Analyst

• Feb 2021 - Jun 2021

Develop and maintain a relational database on SCRIBE to analyze and store program data from 11 school districts. Clean and standardize data to import into database on a weekly basis. Monitor receipt and accuracy of data from 11 school districts Develop tables and graphs for annual performance reports according to the U.S. Department of Education rules and regulations. Develop online and paper survey instruments to be used to gather data from students, parents and teachers. Write summaries, histories and reports of limited scope. Show less

Social Media Specialist

• Jun 2020 - Sep 2020

Built and maintained 4 Amazon sellers’ brand presences on Amazon Posts, Facebook and Instagram. Developed contents and scheduled posts that attract over 40,000 viewable impressions and 1,000 engagements per month on Amazon Posts for all assigned clients. Created and managed ad campaigns for clients on Facebook. Created interactive marketing materials using Canva to induce engagement on Instagram. Analyzed data from Facebook and Instagram Insights, and Amazon Post reports to create weekly reports and build successful social media strategies for each client. Used Teamwork to work collaboratively with other team members and communicate with clients about social media reports. Conducted an industry report which included a customer analysis, an SEO audit and a competitor analysis for the agency. Show less

Marketing Specialist

• May 2017 - Mar 2018

Managed the agency presence on Facebook, Instagram, TripAdvisor and Airbnb. Assisted in managing ad campaigns on Facebook. Responded to phone and online inquiries with exceptional customer service. Managed customers’ information and bookings in a detail-oriented and organized fashion. Managed the agency presence on Facebook, Instagram, TripAdvisor and Airbnb. Assisted in managing ad campaigns on Facebook. Responded to phone and online inquiries with exceptional customer service. Managed customers’ information and bookings in a detail-oriented and organized fashion.

Math Tutor

• Jan 2015 - Mar 2017

Assisted students with calculus, algebra and statistics problems.Built individualized learning and reviewing strategies for students.Organized calculator and book rentals' information.

International Program Housing Assistant

• Jan 2015 - Jun 2016

Led a group of over 20 new students at the beginning of each quarter in multiple bus trips to grocery stores.Assisted in managing international student housing for over 50 international students at campus apartments. Ensured students to have all the necessary information they need for the new student orientation.