Creative Producer | Marketing & Corporate Communication

• Apr 2023 - Present

Creative Group Head

• Jan 2021 - Jan 2023

Brands - Disney + Hotstar, Pond's, Tresemme, Vaseline, Simple, Love, Beauty Planet• Leads a team of 11 members across brands that strategise, ideate, create and script and manage the daily workings of the above mentioned retainer brands • Solely handled a project for Disney +Hotstar and then converted the brand into a retainer account • Strategized and led over 10+ digital marketing and brand campaigns for the above retainer accounts. Some of them include Pond's digital-only launch of their Bright Beauty Serum, Vitamin C Serum, Vitamin Duo Face Sheet Masks, Vaseline's winter campaign #HaathHonthSkin • Strategised, developed and scripted editorial, as well as digital content for over 9 title launches across Marvel - Loki, Hotstar Special series - Aarya 2, OK Computer, Escaype Live, Empire, The Great Indian Murder, Namaste America: Anupama, Korean Dramas - Snowdrop, Soundtrack#1 and Hotstar Multiplex movies - Hum Do Humare Do, Bhoot Police and A Thursday. •Rebranded Disney+ Hotstar's social handles on Instagram, Twitter and YouTube Show less

Associate Creative Group Head,

• Jan 2021 - Jul 2022

Digital Marketing Manager

• Apr 2020 - Jun 2021

• Strategised and created content for Embodia's marketing channels and created Embodia's new website. • Collaborated with the sales team to create sales funnels and sales literature about Embodia and it’s offerings • Built on Embodia’s current SEO strategy using tools provided including SEM Rush, UberSuggest, and Embodia’s Keyword universe • Assisted with the creation and analysis of social media campaigns and paid media campaigns to increase brand awareness and engagement. • Identified new marketing touch points for new services that are released and create marketing strategies for the same. Show less

Copywriter

• Aug 2019 - Feb 2020

• Leads strategy and creative content for emails campaigns and website content for 6 e-commerce brands. • Develops and executes concepts for seasonal campaigns. • Converted 2 clients from project based to yearly retainers. • Leads strategy and creative content for emails campaigns and website content for 6 e-commerce brands. • Develops and executes concepts for seasonal campaigns. • Converted 2 clients from project based to yearly retainers.

Senior Associate Copywriter

• Feb 2018 - Jul 2018

Brands - A.O Smith, Tata Cliq, TVS NTORQ • Identified new and innovative ways to integrate social media channels into marketing campaigns that work best for the brand. • Developed effective digital media strategies to increase brand visibility, engagement and online traction. • Coordinated with various teams to research and create fresh and effective content basis post-performance analysis. • Built a new social handle from the ground up across Facebook and Instagram for a new motor scooter that was to be launched in the Indian market • Developed and maintained the blog section for an eCommerce brand that reflected the emerging trends across the category • Trained and mentored a team of 2 members on effective practices for creating, managing and monitoring content across social media channels. Show less

Field Marketing Representative

• Sep 2014 - Sep 2015

Worked as a member of the Field Marketing Team to increase visibility and sales of the brand by planning, marketing and expanding customer networks. My responsibilities included: • Understanding the product portfolio and proactively communicating product benefits, contents and functionality to new and infrequent consumers through one on one interactions • Maximising product trial and leaving attendees with a positive brand experience at Red Bull events. • Confidently and reactively answering any product or brand questions and concerns from consumers • Tracking consumer feedback and concerns about the product and usage and providing insights to the managers and team members to identify pain points. • Collaborating with team members to find effective yet creative ways to resolve these pain points by reaching consumers at the right time with the right message. Show less