Experience

African Sales Company (ASCO)

• South Africa
• Retail Health and Personal Care Products
• 100 - 200 Employee

• Brand Manager

  • Nov 2021 - Present



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Product Marketing Manager

  • Aug 2019 - Oct 2021

  • Manages product portfolio per channel, retailer, door type • Performs assortment analyses; analyses competitors’ assortment • Relays specific local needs related to products (e.g. locally relevant categories or benefits); iterates with Global / Regional team on local adaptations • Builds local product offering (e.g. product sets) in coordination with Trade Marketing • Review and present TAD’s, COG’s, Demand Plan, Pricing and Competitive information to Brand Manager on new launches, promotional and limited edition offerings. • Supports Consumer Marketing in building launch plans, adapting global guidelines to local opportunities • Monitors product related visual assets and master data (e.g. local product codes) • Sets prices according to regional and global policies • Tracks competitors prices • Sets consumer and retailer prices according to regional and global policies • Plans price increases • Monitors pricing plan execution by KAMs, Retail and E-commerce teams • Contributes to Retailer discussions preparation on product-related topics (launches, assortment range, prices, exclusivities) • Builds volume forecasts per SKU, including samples, promotional offerings and limited editions. • Works closely with Supply Chain to monitor stocks; proposes mitigation actions in case of availability or excess issues • Accountable for Visual Merchandising decision-making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising/ Trade/ Consumer Marketing teams. • Accountable for sku forecasting in conjunction with Demand Planner to achieve optimum in stock rates and minimize excess. • Responsible for timely delivery of all product and consumer facing elements (i.e. Testers, samples, POS) of launch, promotional or franchise programs to channels/ retailers



Chipkins Puratos

• South Africa
• Food Production
• 1 - 100 Employee

• Product Manager

  • Jan 2019 - Jul 2019

  • Manage the assigned product portfolio, including new product launch, sales performance monitoring / analysis, assortment management, promotion planning and reporting;• Develop and implement communication strategy to effectively and efficiently communicate with both internal and external customers through different communication tools / channels; • Plan and execute an annual BU marketing plan tailored to each customer category: industrial, wholesalers, retailers and end-users to achieve targets.• Work with sales and R&D team to develop customer marketing program for large accounts• Establish effective marketing intelligence system for development of business plan related to individual BU• Develop and grow the individual BU team • Systematically build understanding of the market, customers and consumers through different channels, i.e. market survey, 2nd handed information source and customer visit. Lead cross-SBU (strategic business unit) activities, successful candidate will have the chance for international exposure and to take up even more responsibility and more important functions



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Assistant Brand Manager

  • Apr 2017 - Dec 2018

  • Consistent, successful application of the "Know your Consumer deeply". • Annual review of TCP• Consistent, successful application of "Inspire with Brand Vision and Essence".• Brand health (BEI); Positive market share evolution• Consistent, successful application of the "Delight with Product Experience".• 60/40+ Win rate and NNS coverage, 60/40+ Win communication• Nutrition, Health and Wellness strategy incorporated in Brand Plan.• Consumer led packaging innovations.• Consistent, successful application of the "Win with Shoppers".• BMI, price checks in store, BHT value attributes, Price architecture, Shopper studies, TCP workshop participation, trade visits, shopper immersions/observations.• Consistent, successful application of the "Innovate Bigger Bolder Better".• Contribution of Innovation & Renovation to total NPS.• Project Management and cross-functional collaboration.• NPDI Compliance.• On cost , In time, In full quality execution.• Manage Innovation & Renovation Pipeline.• Consistent, successful application of the "Plan and Execute flawlessly". • Delivering of results within budget and according to campaigns timing as identified in ICP.• Pre and post PFME evaluations completed, Portfolio optimiser tool. • Analyse and interpret market data for incorporation into ICP plan.• Identify and assess issues and opportunities.• Develop and implementation of the activity grid.• Daily/Monthly brand, category and market performance tracking and monitoring.• Consistent successful application of the "Create Engaging Brand Experiences".• Follow BEP process.• Agency integration into the business. • Procurement process compliance.• Understanding Media strategy, planning and buying.• Brand profitability

• Trainee Assistant Brand Manager

  • May 2016 - Mar 2017

  • Consistent, successful application of the "Know your Consumer deeply". • Annual review of TCP• Consistent, successful application of "Inspire with Brand Vision and Essence".• Brand health (BEI); Positive market share evolution• Consistent, successful application of the "Delight with Product Experience".• 60/40+ Win rate and NNS coverage, 60/40+ Win communication• Nutrition, Health and Wellness strategy incorporated in Brand Plan.• Consumer led packaging innovations.• Consistent, successful application of the "Win with Shoppers".• BMI, price checks in store, BHT value attributes, Price architecture, Shopper studies, TCP workshop participation, trade visits, shopper immersions/observations.• Consistent, successful application of the "Innovate Bigger Bolder Better".• Contribution of Innovation & Renovation to total NPS.• Project Management and cross-functional collaboration.• NPDI Compliance.• On cost , In time, In full quality execution.• Manage Innovation & Renovation Pipeline.• Consistent, successful application of the "Plan and Execute flawlessly". • Delivering of results within budget and according to campaigns timing as identified in ICP.• Pre and post PFME evaluations completed, Portfolio optimiser tool. • Analyse and interpret market data for incorporation into ICP plan.• Identify and assess issues and opportunities.• Develop and implementation of the activity grid.• Daily/Monthly brand, category and market performance tracking and monitoring.• Consistent successful application of the "Create Engaging Brand Experiences".• Follow BEP process.• Agency integration into the business. • Procurement process compliance.• Understanding Media strategy, planning and buying.• Brand profitability.

• Marketing Assistant

  • Aug 2013 - Apr 2016

  Projects, Events and FunctionsManaging various tasks that will be assigned on key marketing projects; arranging key project meetings including minutes, agendas and following ups to completion of project.Assisting/ managing conferences and functions when required along with the events co-ordinator including sourcing and booking of venues, arranging refreshments, equipment and accommodation, and co-ordinating invitations, guest lists and other communication in this regard.Organising and coordinating customer exhibitions and trade shows.Managing ongoing product catalogue update as well as the digital version.Ensuring product images are up to date as and when packaging is updated.Updating customer website which is Bidvest Food services website called 24/7.Providing content and images for the supplier in updating Nestlé Professional website.Brand managementManaging packaging artwork from start to finish by briefing in cross-functional team, and uploading & circulating artwork on the system for approval. Handling day-to-day general enquiries on marketing queries.Assisting with managing brands' Promotional and marketing materials.Creating and managing products’ SAP material workflow process.Creating and managing the Inter-Market Supply Product processes for products we import.Creating and managing the marketing PFME/ Budget for the business unit.Managing Nestle Product Development Innovation system for product launches or re-launch.Developing marketing point of sale material for different brands and customers.Assist in Brand plans for short, medium and long term.Preparing pricing document for the new price(s) and circulating it for signature.



Open Learning Group

• South Africa
• Education Management
• 1 - 100 Employee

• Registrations Officer

  • Feb 2012 - Aug 2013

  o Pre-registration and final registration of applications on EMS on a daily basis.o Financial approval (Edu-Loan, Debit orders, Full payment & ITC check).o Assisted with queries in general (academic, financial, registration) on a daily basis after pre-registration etc.o Correction and/or confirmation of biographic data immediately on a daily basis.o Quality checked on all contracts for each marketer (per region).o Captured all applications received on Control Sheet for financial approval.o Updated Control Sheet on a daily basis.o Checked all financial decline contracts before capturing on spread-sheet.o Sent out all applications for academic approval/ decline to North West University (NWU) on a weekly basis (managing spread-sheet).o Prepared applications for financial approval.o Managed spread-sheet for own records.o Handled student’s follow-up’s regarding application progress, including sending messages to students.o Handled daily enquiries from students (telephone and email).o Provided weekly reports to direct manager.o Provided relevant information to students.o Followed up on students to ensure that their queries/inquiries have been satisfactory handled.o Followed up on incomplete financial proof/payments before registration.o Checking of payments on Pastel Evolution System and Bank Statement Sheet (internal systems).



AkzoNobel

• Netherlands
• Chemical Manufacturing
• 700 & Above Employee

• Office Assistant

  • Dec 2011 - Jan 2012

  Marketing Assistant & Research, Receptionist, Data Cupturing, Health & Safety Conditions and Acts Report, Go see Clients. Marketing Assistant & Research, Receptionist, Data Cupturing, Health & Safety Conditions and Acts Report, Go see Clients.



College Campus

• Education Administration Programs
• 100 - 200 Employee

• Tele-marketer

  • Oct 2011 - Jan 2012

  Tele-marketing. Tele-marketing.