Experience

Nutriorg

• India
• Wellness and Fitness Services
• 1 - 100 Employee

• Business Head

  • Apr 2019 - Present



Organic Shop Pvt. Ltd

• India
• Retail
• 1 - 100 Employee

• Ecommerce Manager

  • Aug 2015 - Mar 2019

  • Digital Marketing: Develop analysis and recommendations/actionable next steps on improving the online experience. Perform in-depth analysis of information from multiple data sources (web analytics data as well as external data) and provide significant insights into factors impacting online results. Keyword research and universe management for website organicshop.in. On-page optimization – including site structure, title tags, headers, videos, images etc. Monitor, track, and report on SEO metrics, including trend analysis, and keyword performance Monitor, track and report on general web effectiveness. • Vendor Management : Adding brands / vendors and managing them directly or indirectly by managing a team aiming at getting best prices , availability of stocks , Bulk deals and maintaining relations thereby leading to increase in sales , gross margin’s volumes & profitability . • Category Management: Managing all aspects pertaining to the category such as vendors , inventory planning, forecast, projections, sales , procurement , strategy , customer escalations , returns ,Bulk deals etc. • Operations Management: Leading the ops team assigned to perform daily stock updates, inventory planning, price changes, new product addition and resolving website/ERP issues, catalog updates, forecasting, projection, payments (oracle). • Market Place: - Space selling, managing vendors who want to sell their products through Organic Shop website. • Strategy: Looking into Verticals, inventory procurement, Sales Forecast, Bulk purchases to get better deals on pricing, evaluating pricing in comparison to other competitive websites, managing warehouse space etc. • Export: Handling international Marketing and Sales of Organic Food, Organic Cosmetics, Organic Clothing, Health & Wellness Products exporting goods more than 100 countries though Sea & Air. • Team Management: Allocation of vendors , brands ,responsibility, accountability for proper management and growth of the category. Show less



Sankalp Technology

• India
• Advertising Services
• 1 - 100 Employee

• Online Marketing Manager

  • Jun 2013 - Aug 2015

  As an Online Marketing Manager in Sankalptechnology i was responsible for + Work with editorial and marketing teams to drive SEO in content creation and content programming for the websites. + Identifying and implementing strategies for increasing site traffic through organic search listings. + Run controlled SEO experiments and prove the value of my SEO strategy and help scale them up + Responsible for the creation of information architecture of the website and SEO future proofing. + Researching and resolving HTML code and content, link architecture and navigation issues + Carry out performance investigations + Managing SEO projects from inception to completion + Report on the overall SEO health of Company web properties and rolling up SEO reports in a meaningful way + Researching keywords using tools. + Troubleshoot SEO problems & propose resolutions for SEO implementation Issues on the website. + Stay on top of current search engine news, trends, SEO practices, and emerging items of interest + Work on decoding Search engine Algorithm through small/controlled/measurable experiments. + Co-ordinate between Tech. / Dev. team, UI - Website Design, Content, Product and QA teams and make sure to have handshake between these departments +Lead a team and mentor them in the ways of organic search tactics & advice on best SEO practices + Managing SEM budgets and Daily/Weekly/Monthly Activities. + Achieve the targeted ROI for all Ad spends on a daily/weekly/monthly basis. + Process implementation, including defining and tracking programs. Show less



power line career communications

• Jaipur

• P L C C

  • Apr 2012 - Jun 2012