Nakita M. Pope

Chief Chick / Brand & Visual Strategy at Branding Chicks
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Location
Atlanta Metropolitan Area
Languages
  • English -

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/5.0
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Liz Engelman

I could not possible recommend Nakita more highly! We chose Nakita for a rebranding project, and she was number one after a rigorous national search. She wore so many hats: expert, guide, coach, detective, marketer, cheerleader...and became a trusted friend through the process. So much so that when we decided to upgrade our website to match the fabulous new brand she had created for us, we hired HER! There is nothing Nakita doesn't know how to do, and she does it with a smile, smarts, and humor. She goes over and above, invests her whole beautiful self in the process. Your first time working with her will be a gateway drug for working with her forever.

Alycia M. Huston

I have had the pleasure of working with Nakita on a couple of occasions and when I say her work is truly top notch, I mean just that. She has created some brand assets for me, that have stood the test of time and remain relevant. In this day of low level customer service, I appreciate this was not the experience by any means when working with her. Nakita not only operates in excellence, she is swift and concise. She listens and applies in a way that does not require us to back-track. There was even one instance where I required her immediate services for a speaking engagement, and she produced a product for my presentation that completely blew my mind. I highly recommend working with her.

George Garrastegui, Jr

Where to start? Nakita is all the titles that are part of her profile and so much more. We were colleagues on the AIGA D&I Taskforce, but it wasn't until we collaborated on the AIGA Design + Business conference that I had a chance to see her in action. As co-chairs of the '22 AIGA DB Conf, we were responsible for curating, contacting, and connecting creative businesses to a virtual audience in May 2022. Nakita's expertise in branding and strategy helped us find a variety of business models to showcase. In addition, we strived to highlight diversity in studio/ agency size and skillset; with Nakita's vast network, we achieved that. Nakita is knowledgeable, personable, and insightful. As part of the conference, Nakita and I were also able to expand the conference into a year-long speaker series called The Bottom Line. Without Nakita's expertise and energetic demeanor, I don't think working on this year's conference would have been as fun or successful. In addition, she was able to push our goals to things we never considered. Nakita is a small business maven who looks to support and uplift design to a higher level. If I ever get a chance, I would love to collaborate with her again in the future.

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Credentials

  • Enterprise Design Thinking Practitioner
    IBM
    Jul, 2019
    - Sep, 2024

Experience

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Chief Chick / Brand & Visual Strategy
      • Nov 2011 - Present

      A boutique, branding agency specializing in marketing and strategy for small businesses. With a unique skill set to boost women-owned businesses and female-centric brands, we collaborate with our clients on every level ranging from consulting, strategy, marketing, or graphic design. We help chicks make their business dreams come true!Clients Include:• The Bitter Housewife (Portland, OR)• Jacksonville Public Education Fund (Jacksonville, FL)• The Doyenne Agency (Phoenix, AZ)• Florida Non-Profit Alliance (Jacksonville, FL)• Bethune-Cookman University (Daytona Beach, FL)• Sunshine Botanicals (Newnan, GA)• PUSH Career Management (Phoenix, AZ)• Moe Williams Family Foundation (Jacksonville, FL)• The Center for Workforce Excellence (Prosper, TX)• And Still We Rise (Chicago, IL)• Changing Homelessness (Jacksonville, FL)• Tofte Lake Center (Ely, MN)• African Diaspora Art Museum of Atlanta (Atlanta, GA) Show less

    • Public Speaker/Trainer/Guest Lecturer
      • Jan 2010 - Present

      By the Numbers: • 13 Years of Training, Speaking, and Professorship• 50+ Virtual and In-Person Events• 2,000+ Inspired Attendees• 45 Organizations, Companies, and Universities Served• Glowing reviews and repeat bookingsOrganizations and People Inspired by Nakita's Message:• Interaction Design Foundation• Georgia State University• The Kennedy Center• Maryland Institute College of Art• WPP Global• The One Club for Creativity • AIGA • BBDO Atlanta• Simon + Kutcher Consulting• Georgia Institute of Technology• Phoenix Design Week• Book 180....and moreSpeaker Hub profile: https://speakerhub.com/speaker/nakita-pope Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Manager
      • Aug 2023 - Present
    • Design
    • 100 - 200 Employee
    • Member / ATL Board President / Mentor / AIGA Fellow / Contributor to AIGA National Initiatives
      • Jan 2001 - Present

      AIGA Atlanta President - Sept 2023 - Present AIGA Online Community Manager/Advocate - Handling Your Business Channel - 2023 - present 365: AIGA Year in Design Competition Juror - 2022 AIGA Atlanta Fellow (Lifetime Achievement), named 2021 Co-Chair, AIGA 2022 National Design + Business Conference and Design + Business Salon Series - 2022 AIGA National Diversity & Inclusion Task Force Member - 2015 - 2019 Atlanta Chapter Mentor (Rise Up Mentorship Program) - 2015 - 2019 Atlanta Chapter Student Portfolio Reviewer - 2020 Atlanta Chapter Design Continuum Fund Scholarship Coordinator - 2018 - 2019 Atlanta Board Member & Education Committee Co-Chair (Atlanta Chapter) - 2016 - 2018 Atlanta Chapter Sustainability Committee Member & Co-Chair in charge of Women's Leadership Initiatives - 2012 - 2015 Show less

    • United States
    • Retail
    • Co-Founder
      • Jan 2021 - Dec 2022

      Bella Boss was a quarterly subscription box for Black women business owners. Our mission was to support women in mind, body, spirit and strategy and build a community of women who could do the same for each other. My Role: Brand Strategy, Brand Design, Product Design & Sourcing, Social Media Strategy, Community Management, Marketing Bella Boss was a quarterly subscription box for Black women business owners. Our mission was to support women in mind, body, spirit and strategy and build a community of women who could do the same for each other. My Role: Brand Strategy, Brand Design, Product Design & Sourcing, Social Media Strategy, Community Management, Marketing

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Core Team Member
      • Oct 2019 - Dec 2022

      We are a collective of Black visual communicators. As an agency, we create culturally relevant messages and support our designers as they become forces of change in our industry and our community. As a community, we're a non-traditional, industry, and culture-based collective of African American / Black Creatives. Our main goal is to train and support creatives in the social and commercial design industries to be professional and unapologetically Black. As part of the core team, I am an advisor and contributor to the AAGD community and collaborate with other members on agency projects. Show less

    • United States
    • Graphic Design
    • 1 - 100 Employee
    • Design Department Co-Chair
      • Mar 2021 - Oct 2022

    • Diversity, Equity & Inclusion Advisor
      • Jan 2019 - Oct 2022

    • Advertising Strategy, Design & Branding Professor
      • Apr 2008 - Oct 2022

      Teaching superstars at one of the best advertising schools in the country. Our graduates are employed at top agencies worldwide, and I get to encourage creativity, provide structure and shape the minds of hundreds of young designers, art directors, copywriters and interactive designers. I have my students focus on solving problems and not just being creative. Smart work is what works.Classes taught include:- Branding- Brand Extensions- Advertising Strategy I- Capital Campaigns for Non-Profits- Introduction to Creative Thinking- Typography I & II- Publication Design- Graduate Portfolio Review for Designers- Advertising Teams Show less

    • NexGen Leaders Experiential Learning Trainer
      • Jun 2022 - Aug 2022

      NextGen Leaders is a 10-week hybrid learning series for 2,500 early-career talent from 70 different countries across the globe. It recognizes the importance of access, exposure, learning, and development early in a career, and NextGen Leaders is designed to provide that for anyone with little to no experience in marketing or advertising. Built with inclusion at its core, NextGen Leaders aims to remove barriers for those wanting to enter the creative industry. Modules taught: • The Big Idea & Creative Process • You Have A Client Brief, Now What? • Intro to Art Direction • Intro to Graphic Design • Portfolio Review Show less

    • United States
    • Marketing and Advertising
    • Senior Brand Strategist
      • Feb 2018 - Sep 2019

      We are a collective of brand strategists, artists, intuitives, inventors & people who are fiercely human. Our goal: to help bold brands be even more radical in putting their mark on society... To be fearless in the pursuit of their true voice & spread it like wildfire. We help you dig into your core identity & find the words to express and attract more of the opportunities you deserve. Clients included: SVP Portland, Green Zebra Grocery We are a collective of brand strategists, artists, intuitives, inventors & people who are fiercely human. Our goal: to help bold brands be even more radical in putting their mark on society... To be fearless in the pursuit of their true voice & spread it like wildfire. We help you dig into your core identity & find the words to express and attract more of the opportunities you deserve. Clients included: SVP Portland, Green Zebra Grocery

    • Branding Consultant & Strategist
      • Oct 2015 - Nov 2016

      Brand strategy, brand architecture and social media strategy for colleges/universities, K-12 schools and education-focused organizations. Clients included: Georgia State University, The Swift School, The Walker School, UNC Chapel Hill College of Arts & Sciences, Oglethorpe University Brand strategy, brand architecture and social media strategy for colleges/universities, K-12 schools and education-focused organizations. Clients included: Georgia State University, The Swift School, The Walker School, UNC Chapel Hill College of Arts & Sciences, Oglethorpe University

    • United States
    • Retail Office Equipment
    • 1 - 100 Employee
    • Creative Director & Brand Manager
      • Jun 2006 - Sep 2011

      Established an in-house marketing department and re-branded the visual language of the company (including logos, packaging design, retail displays, websites, social media strategy, merchandising, and development of new product lines). Developed efficient production systems for the annual catalog release of this B2C operation. Engaged with stakeholders to boost promotions for 3, big box retailers and over 100 independently owned stores. Collaborated frequently with internal partners and external vendors to deliver connection-worthy messaging platforms and increase sales. Show less

    • Owner & Principal Creative
      • Feb 2003 - Aug 2011

      Ran a freelance design and art studio specializing in private clients and small businesses. For a variety of clients I designed logos, marketing collateral and environmental design. I also created commissioned fine art for several private clients. Ran a freelance art and design studio specializing in logos, marketing collateral and exhibit design for small businesses. Also, frequently commissioned for fine art projects by private clients. Clients included: Special Olympics of Georgia, National Society of Professional Engineers, Heritage Preparatory School, Bellforma Caribbean Winery and Trade Am International Home Furninshings Show less

    • Contract Graphic Designer
      • Oct 2005 - Feb 2006

      Designed various printed collateral, environmental graphics and interactive materials for some of the agency’s biggest clients. Collaborated with account executives, Creative Director and other designers to develop and execute concepts that would achieve the client’s objectives. Clients included: Knight Capital Group, Dodd Institute and ATC Logistics & Electronics Designed various printed collateral, environmental graphics and interactive materials for some of the agency’s biggest clients. Collaborated with account executives, Creative Director and other designers to develop and execute concepts that would achieve the client’s objectives. Clients included: Knight Capital Group, Dodd Institute and ATC Logistics & Electronics

    • United States
    • Government Relations Services
    • 100 - 200 Employee
    • Graphic Designer
      • Feb 2002 - Oct 2005

      Concepted and created all collateral for at least 20 programs under the umbrella of this quasi-governmental agency. My work included logo design, marketing collateral, annual reports, web design, signage, event photography, publication design and other promotional material. The community programs that I was able to work with there trained me to communicate with the masses and re-ignited my commitment to make a difference. Clients/Initiatives included: Clean Water Campaign, Rivers Alive, 1-87Ridefind, Mobility 2030 Show less

    • United States
    • Museums, Historical Sites, and Zoos
    • Corporate Artist
      • 1999 - 2001

      Worked with elementary and middle school children to create commissioned artwork for corporate sponsors including Home Depot, n an effort to boost the creativity and self-esteem of children in inner city schools while promoting the arts in public schools. Worked with elementary and middle school children to create commissioned artwork for corporate sponsors including Home Depot, n an effort to boost the creativity and self-esteem of children in inner city schools while promoting the arts in public schools.

    • United States
    • Newspaper Publishing
    • 100 - 200 Employee
    • Advertising & Creative Services Summer Intern
      • Jun 1995 - Dec 1998

Education

  • Miami Ad School Atlanta @ Portfolio Center
    Professional Graduate Degree, Graphic Design
  • Hampton University
    BA, Graphic Design
  • Stanton College Preparatory School
    High School Diploma, Honors & Advanced Placement Courses

Community

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