Experience

Truth Initiative

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Communications Manager

  • Oct 2007 - Present

   Launched national smoking cessation (EX) and prevention (truth) campaigns that resulted in over 75 million earned media impressions.  Plan national press conferences to launch campaigns- develop scripts, visual presentations and secure top tier media attendees.  Serve as the communications point person for community partners and stakeholders to provide leadership and direction for earned media strategy.  Develop yearly priority populations communications plan to promote the foundations research and grant making in communities of color.  Pitch online, print and broadcast media to promote various elements and storytellers within the campaigns, secured placements in various top tier and local media.  Developed bi monthly op-ed pieces for community partners and stakeholders.  Develop audience relevant speeches for CEO to deliver to public health community, public at large, and media.  Provide grantee earned media trainings around social media, best practices and implementation strategy.  Provide ongoing media training for foundation C-level executives and campaign spokespersons.  Work with celebrity partnerships to enhance campaign relevancy to target demographic i.e., NASCAR Carl Edwards.  Cultivate meaningful relationships with journalist to secure appropriate earned media coverage.  Monitor and evaluate media impressions for campaigns and overall general coverage using Vocus and Cision software.  Develop new media strategies/tools utilizing social networking websites (Twitter, facebook, MySpace) to promote research findings to general public.  Secured placements on various morning shows- the Today Show with the series “Today Calls it Quits” resulting in over 5 million media impressions.  Develop content and distribution channels for the foundation e-newsletter.  Serve on various committees to address the issue of emerging products that effect communities of color and underserved populations. Show less



American Diabetes Association

• United States
• Non-profit Organizations
• 700 & Above Employee

• Communications Director

  • 2005 - 2007