General Manager

• Oct 2018 - Present

General Manager Farah Casablanca Hotel General Manager Farah Casablanca Hotel

General Manager

• Sep 2017 - Oct 2018

Pre opening General Manager Establish pre-opening budgets to manage overheads and costs • Develop recruitment and training strategy including strategic talent management and succession planning • Align operational objectives with core direction and strategy of Group brands and business • Create a positive work environment in line with company’s values, vision and mission to produce a dynamic, driven, motivated and results-orientated workforce • Manage property resources and risks • Manage all financial, budgetary and P&L responsibilities through effective forecasting and contingency planning to maximize revenue and shareholder returns • Develop and maintain a capable and cohesive Executive Team through effective leadership and mentoring Show less

General Manager

• Aug 2016 - Aug 2017

In the role of GM of Holiday Inn property im responsible for the day-to-day management of the hotel and its staff. Have commercial accountability for budgeting and financial management, planning, organising and directing all hotel services, including front-of-house (reception, concierge, reservations), food and beverage operations, and housekeeping. I have a specific remit (guest services, accounting, marketing) and make up a general management team. While taking a strategic overview and planning ahead to maximise profits, I also pay attention to the details, setting the example for staff to deliver brand standard of service and presentation that meets guests' needs and expectations. Business and people management are equally important elements. My responsibilities include: planning and organising room division, food and beverage, kitchen, engineering, finance , spa and recreations, catering, HR, Training, Quality, and other hotel services... promoting and marketing the business; managing budgets and financial plans as well as controlling expenditure; maintaining statistical and financial records; setting and achieving sales and profit targets; analyzing sales figures and devising marketing and revenue management strategies; recruiting, training and monitoring staff; planning work schedules for individuals and teams; meeting and greeting customers; dealing with customer complaints and comments; addressing problems and troubleshooting; ensuring events and conferences run smoothly; supervising maintenance, supplies, renovations and furnishings; dealing with contractors and suppliers; ensuring security is effective; carrying out inspections of property and services; ensuring compliance with licensing laws, health and safety and other statutory regulations.following up hotel reputation in social media and OLGS Show less

General Manager Pullman

• Jan 2011 - Aug 2016

General Manager - Pullman Al Hamra Jeddah Hotel REPORTS TO: Managing Director / Vice President Accor / CEO OwnerTook over a declining property and spearheaded aggressive sales, financial, legaland operational turnaround for the nation’s first Pullman. Streamlined and maximized budgetary accountability SAR 154.5 Million in sales revenue, recovered bad debts, legal affairs, mergers and acquisition activities, business development, human resources, compliance, risk management, and administrative departments.o Achieved and surpassed owners EBITDA and bad debits restructuring goals.o Delivered for the first time in this hotel’s history a 52% GOP v/s 34% NOP trough combined revenue enhancements and cost reductions.o Initiated, negotiated, and closed SAR 4.3 Million yearly Airlines contract.o Enhanced cash flow 13% and contribution margins 9% by restructuring multiple departments for improved efficiencies.o Negotiated a successful Saudization process to reduce impact in payroll by 16%.o Produced 9.6% shift in core market segments and F&B revenues trough total quality management, trend analysis and deployment of a benchmarking sales model of Pullman to all departments. Show less

General Manager - Pre Opening

• Jan 2011 - Dec 2013

Pre opening GM for NOVOTEL COMPLEX BUSINESS PARK (Saudi Arabia/ Dammam ) REPORTS TO: Vice President Accor / MD / CEO OwnerAchieved outstanding opening of this first Luxury Business Park in Eastern Provence branded by Accor offering 4 towers for business offices and hotel services. Project of SAR 250 Million. Built project from scratch, including branding, designing, budgeting, recruiting, training, setting policies and SOPs Spearheaded strategic executed business plan designed to maximize property customer satisfaction, and profitability - Hold property leadership team accountable for successful delivery of business plans.Developed effective pricing strategies balancing seasonality-economy-customer segments-property objectives and customer satisfaction – Established revenue strategy that supported brand positioning in local market – Revenue practices placed to maximize yield – Identified ways to grow occupancy Rev Par and market share by researching and staying aware of competitor strategies – controlled payroll and capital expenses.Built Strong rapport with property owners proactive and ongoing communicationProvide owners with in-depth analysis of property performance in all aspects Updated permanently CEO with industry trends and monitors SWOT of competition.o Achieved and surpassed owners EBITDA and statistics goalso Yearly statistics / Occupancy over 79% - ADR – SAR 498 – REVPAR SAR 393o Achieving high business turnover despite expending fierce competition in regiono Orchestrated SAR 312 Million generated during 3 years business development.o Surpassed Owen Co expected business ROI within 4 years operations instead of 5 years planedo Structured and navigated workout of a commercial business based company Show less

General Manager

• Aug 2010 - Dec 2011

REPORTS TO: Vice President Leading / CEO Owner Most Luxury 5 * deluxe property in North Africa countries with 145 ROOMS AND SUITES – FULL BANQUET HALL – 3 RESTAURANTS – ROOM SERVICE – COFEE SHOP – 2 MEETING ROOMS – SPA – Sports Club 5000 M Mission Construction works F/up ending last touches Set Up of department head for all staffing Recruitments & Training Sales & Marketing strategies overview and team building Business Plan – Marketing plan – PR Plan – Communication preparation for hotel opening Contract and business development set up for hotel pre opening worldwide contract and business assignment Launch pre opening communication program and PR process. International business launch of the new property Branding and international affiliation of the new property Pre opening program and ceremonial Objectives Setting standards and procedures for all hotel departments Establish Vision – Mission – Value of the property and team Opening officially the Hotel 15/04/2010 Running the Hotel operations General Manager of The Hotel and Managing Director of the company reporting to CEO Show less

General Manager

• Jul 2007 - Jun 2009

REPORTS TO: Managing Director / Vice President Preferred / CEO Owner Mission Set the concept of Boutique Hotel with sales strategy and business operations model Achievements Set up of product concept and orientation Defined Sales Strategy and implemented brand standards Direct day to day operation Rooms Division – Sales & Marketing – Rev Mgt – F&B – Events department – Golf. Set brand Guest Experience Positioned the Hotel within the luxury market platform in Marrakech and Morocco Public relations and Press releases Talents and acquisitions survey and recruitments Training and opening of property Opened the first Hotel Restaurant Michelin Star – in Morocco – Marrakech Dar Ennassim by Farbice Vulin (2* Michlin) Achieved a successful opening with a large Luxury market penetration during the first year of operations Show less

General Manager

• May 2005 - Jun 2007

Les Jardins D'iness small leading hotels Les Jardins D'iness small leading hotels

General Manager

• Mar 2003 - Apr 2005

Preferred Boutique Hotels concept opening its first properly Preferred Boutique Hotels concept opening its first properly

Director of Rooms In Charge of Operations Pre Opening

• May 1999 - Aug 2001

Director Of Sales & Marketing

• Sep 1997 - Apr 1999

Director of sales & marketing - business development and strategy Director of sales & marketing - business development and strategy

Director Of Sales & Marketing

• Nov 1995 - Sep 1997

Area Sales Manager

• Nov 1994 - Nov 1995

Sales and Marketing Manager Pre Opening

• Nov 1988 - Oct 1994

In charge of Middle East and GCC market development and business data providers to morocco destination