Experience

Velosity

• United States
• Plastics Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Sep 2022 - Present

  Velosity is the industry leader in state-of-the-art custom contract manufacturing, injection molding, precision machining, and tool building. Velosity offers a complete range of manufacturing capabilities, along with the latest technologies to solve any manufacturing or engineering challenge.

• Marketing Director

  • Sep 2022 - Present



Medtronic

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Sr. Product Manager

  • Aug 2020 - Aug 2022



Accelara Marketing

• Greater Minneapolis-St. Paul Area

• Executive Director

  • Nov 2017 - Aug 2020

  Accelerate the impact of your business growth strategies through innovative, digital marketing programs. With the help of Accelara Marketing, you will develop targeted marketing programs and drive conversions through effective digital marketing strategies. Accelerate the impact of your business growth strategies through innovative, digital marketing programs. With the help of Accelara Marketing, you will develop targeted marketing programs and drive conversions through effective digital marketing strategies.



Medtronic

• Greater Minneapolis-St. Paul Area

• Market Development Manager, Drug Delivery Therapies

  • Apr 2010 - Jul 2017

  Develop and implement programs to increase therapy utilization. Collaborate with cross-functional, multi-disciplinary team to promote company’s therapies and engage customers. Provide expert knowledge and resources to the sales organization. Analyze the competitive marketplace and create strategic plans to optimize market penetration. Create and communicate a deep understanding of business and customer needs, competitive advantages and threats, and utilize knowledge to maintain product value… Show more Develop and implement programs to increase therapy utilization. Collaborate with cross-functional, multi-disciplinary team to promote company’s therapies and engage customers. Provide expert knowledge and resources to the sales organization. Analyze the competitive marketplace and create strategic plans to optimize market penetration. Create and communicate a deep understanding of business and customer needs, competitive advantages and threats, and utilize knowledge to maintain product value and proposition. Show less Develop and implement programs to increase therapy utilization. Collaborate with cross-functional, multi-disciplinary team to promote company’s therapies and engage customers. Provide expert knowledge and resources to the sales organization. Analyze the competitive marketplace and create strategic plans to optimize market penetration. Create and communicate a deep understanding of business and customer needs, competitive advantages and threats, and utilize knowledge to maintain product value… Show more Develop and implement programs to increase therapy utilization. Collaborate with cross-functional, multi-disciplinary team to promote company’s therapies and engage customers. Provide expert knowledge and resources to the sales organization. Analyze the competitive marketplace and create strategic plans to optimize market penetration. Create and communicate a deep understanding of business and customer needs, competitive advantages and threats, and utilize knowledge to maintain product value and proposition. Show less



Medtronic

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Marketing Manager, GU Business Planning & Strategy

  • Apr 2009 - Apr 2010

  Handled complex business planning exercises for GU business unit. Collaborated with upper management on overarching strategies to attract new customers, including creation of annual business plans, therapy opportunity assessments and life cycle plan updates. Analyzed extensive client base and evaluated priorities. Attended industry events and joined professional affiliations to better network with physicians. Coordinated AOP cycle, scheduling timelines and ensuring financial guidelines were… Show more Handled complex business planning exercises for GU business unit. Collaborated with upper management on overarching strategies to attract new customers, including creation of annual business plans, therapy opportunity assessments and life cycle plan updates. Analyzed extensive client base and evaluated priorities. Attended industry events and joined professional affiliations to better network with physicians. Coordinated AOP cycle, scheduling timelines and ensuring financial guidelines were met. Represented GU marketing on the Grants & Donations board.

• Principal Market Development Manager

  • Nov 2005 - Apr 2009

  Engaged established urology practices on therapy specifications. Organized referral and patient education events, providing case studies and sales tools to aid client base. Followed government regulations and ensured all educational information complied with industry standards. Identified most appropriate customers for summits, segmenting them according to symptomatic and primed patient groups. Led InterStim opportunity assessment activities as GU planning expert.

• Senior Manager, Strategy Global Business Solutions

  • May 2004 - Nov 2005

  Spearheaded strategic initiatives focused on customer insights and knowledge. Planned market research and business intelligence function for Global Business Solutions Strategy.

• Market Research Manager

  • May 1998 - Apr 2004

  Supervised direct reports, ensuring all team members understood and achieved expected results. Defined markets, customer segments, product and therapy trends, growth opportunities, competitive landscape, customer needs, positioning and pricing requirements. Collaborated with marketing, communication, product planning & development, clinical, reimbursement and education teams.