Topline Score

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5.0

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Matthew Anscomb

Having moved into a paid search role following 12 years working in revenue management, I was a real beginner. Naim trained me across all the key systems and tasks needed for my role, bringing me up to a good standard. He is a very patient, friendly and supportive manager.

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Credentials

  • Microsoft Advertising Search Certification
    Microsoft
    May, 2022
    - Sep, 2024

Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • MEFA Member
      • Sep 2022 - Present
    • United States
    • Software Development
    • 200 - 300 Employee
    • Client Solutions Manager
      • Mar 2022 - Present
    • Germany
    • Travel Arrangements
    • 700 & Above Employee
    • Search Marketing Manager
      • Dec 2019 - Mar 2022
    • United Kingdom
    • Travel Arrangements
    • 200 - 300 Employee
    • Senior Paid Search Analyst
      • Jul 2018 - Oct 2019

      -2+ years managing and optimising £MM paid search strategies within the travel vertical -Extensive use of automation processes to improve workflow and efficiency -Creation of data dashboards for senior management teams for visualisation of performance -Use of Google/Adobe Analytics to monitor trends -Implementation of Google AppScript for alerting systems within Google Ads -Management and optimisation of Display campaigns -Analysing audience strategies within Google Ads and Microsoft Advertising -Account optimisation i.e. QS analysis, bounce rate analysis, ad copy management etc.

    • United Kingdom
    • Hospitality
    • 700 & Above Employee
    • Paid Search Analyst
      • Jul 2017 - Jul 2018

    • Operations Graduate Scheme
      • Sep 2016 - Jul 2017

Education

  • Birmingham City University
    Business Information Technology Bsc, Computer Science
    2011 - 2015

Community

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