Experience

Flying Tiger Copenhagen – Suomi

• Retail
• 1 - 100 Employee

• Entrepreneur - Partner Tiger North East

  • Jan 2014 - Present

  Tiger is a store like no other in Spain. A place you go to explore, and where it is fun to shop. It originated in 1.995 in Copenhagen where it caused a mini retail revolution! From homeware and stationery to toy and hobby items, we sell stylish and innovative products at astonishingly low prices. All are own-branded, simple and colourful, with a Scandinavian touch. Its a unique shopping experience in a fun environment. The Tiger variety store has been part of Danish life since 1995 and has grown to over 322 stores across Europe and also Japan. I am responsible for the operations of Tiger in the northern part of Spain, where I deal with all aspects of the business. You can find us in the old part of Bilbao, in calle victor. Find out more at www.tiger-stores.es Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• • Oct 2010 - Jan 2014

  Managed, developed and serviced a portfolio of international clients (Provalliance Group: Nº1 Global Hair Care Franchised Chain). Business Development & Negotiation Skills • Developed the key accounts of the company, representing (18.5% of division’s revenue)• Created and implemented the annual business strategy, obtaining a 4% growth (vs. market -12%)• Audited our clients’ business and defined and executed personalized development plans: marketing actions, educational program, merchandising and retail opportunities, etc.• Developed a strategic response to the economic crisis, resulting in specific actions to fight the increase of-taxes, establishing new and personalized services in the salon that re-enchant consumers, building 360º global CA proposals: with refresh training to all employees, challenges, the design and set up of window displays, and more aggressive sell out campaigns. Show less

• • Dec 2008 - Oct 2010

  Business Development• Conquest frontal action to gain “Market Share “+11% vs. 08”• Designed a new Fidelity Program (Matrix Vip Club)• Developed a strategic plan to reposition the brand, focusing on price, business profitability and a remodeling of the distribution channel.• Developed and executed the media strategy (TV, daily press, online), obtaining an increase in share of voice of a 27% in the last year, and becoming the number 8º in the ranking of the most mentioned brands in Spain. Leadership and Management Skills• Recruited and managed a 6-person team, ensuring the development of expertise within the team.• Created team membership among our distribution partners, resulting nowadays in a group of 15 distributors with a growth on selling of 48% percent in the last 3 years.• Conducted regular presentations to L’Oreal’s top CEOs, sales force, the media and clients.Financial Competences• Had direct P&L responsibility over the brand, managing a 2M€ Marketing Budget • Analyzed the brand’s P&L and proposed modifications regarding the distribution system, hereby reducing costs and ensuring long-term gains for the brand. Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• L'ORÉAL - Group Manager, Business Consultant, Product Manager, Assistant Product Manager

  • May 2003 - Jan 2008

  Project Management and Business Development • Headed a four-person team of direct reports to restructure the wholesale distribution channel and externalized the Personalized Trade Marketing. • Managed skincare category, the strongest one in the brand portfolio, and the one with the highest growth in Spain, to contribute Garnier’s Brand Development. Manage a 12K€ Marketing Budget, negotiate and analyze media recommendations, contribute to local adaptation of advertising creative material, implement promotions and ensure implementation of trade marketing plan and adapt the point of sale to new launches. • Interact effectively with other departments (sales, logistics, training departments…) to support marketing objectives. Show less