Naga Gaddam

Senior Analyst, Revenue and Customer Analytics at Hearsay Systems
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Contact Information
us****@****om
(386) 825-5501
Location
Frisco, Texas, United States, US
Languages
  • Telugu Native or bilingual proficiency
  • Spanish Professional working proficiency

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Credentials

  • IBM Data Science Professional
    Coursera
    Oct, 2022
    - Nov, 2024
  • Certified Scrum Product Owner (CSPO)
    Scrum Alliance D-A-CH e.V.
    Aug, 2022
    - Nov, 2024
  • Certified Pega Business Architect (CPBA)
    Pegasystems
    Aug, 2020
    - Nov, 2024
  • Scrum Master Certified (SMC)
    Scrum Alliance D-A-CH e.V.
    Jun, 2020
    - Nov, 2024
  • Exam SRM
    Society of Actuaries
    Dec, 2018
    - Nov, 2024
  • VEE Corporate Finance
    Society of Actuaries
    Dec, 2018
    - Nov, 2024
  • VEE Applied Statistics
    Society of Actuaries
    May, 2018
    - Nov, 2024
  • Exam 3/MFE
    Society of Actuaries
    Mar, 2018
    - Nov, 2024
  • Exam 2/FM
    Society of Actuaries
    Oct, 2016
    - Nov, 2024
  • Exam 1/P
    Society of Actuaries
    Jul, 2016
    - Nov, 2024
  • VEE Economics
    Society of Actuaries
    Dec, 2015
    - Nov, 2024

Experience

    • United States
    • Financial Services
    • 300 - 400 Employee
    • Senior Analyst, Revenue and Customer Analytics
      • Jan 2023 - Present

      Presented data-driven product placement strategies to promote underperforming products and increase ACV by 20% by creating impactful Looker dashboards to visualize and analyze product performance at the customer cohort level. Implemented an automated bookings system to replace a time-consuming manual Excel process which decreased the potential for booking errors by 30% and reduced the required administrative work by over 50%. Invigorated the revenue forecasting process and established an accurate approach of interpreting the deal pipeline by evaluating existing models, coordinating with the Sales team to incorporate new assumptions based on deal stage. Created well-incentivized commission plans to promote product growth and actively managed commission plans during monthly close process to accurately pay out the sales team. Show less

    • United States
    • Real Estate
    • 200 - 300 Employee
    • Commission Plan Analyst
      • Oct 2021 - Nov 2022

      Collaborated with the data management team to automate the payment of real estate commissions to agents by creating a SalesForce database with 3500+ pricing plans and reduced agent payout timeframe by up to 2 business days. Created QA plan for the payments automation project by generating an Excel tool to automatically populate with Salesforce reports which decreased manual intervention and improved testing efficiency by 40%. Improved the commission calculation audit process and decreased audit efforts by 30% by implementing additional SOX controls during the calculation process and providing increased confidence in the calculation workflow. Created Looker dashboards using additional transaction data points and generated weekly reports to find process inhibitors in the payments flow across multiple products in real time and maintain customer satisfaction. Show less

    • United States
    • Insurance
    • 700 & Above Employee
    • Senior Actuarial Assistant
      • May 2018 - Oct 2021

      Researched the industry and competitor movements, analyzed their impacts, to develop innovative features to better recognize potential performance within the different product markets.Built and maintained Excel models for informed decision-making and to understand the potential financial and operational implications of decisions given the product environment and the overall market.Provided valuable thought leadership and creative ideas during the development of new products that ultimately became the underlying basis of consumer attraction and retention within the desired target audience.Presented analysis, provided potential strategies for senior leadership, and actively participated in the monthly rate setting meetings that would set the tone for the company’s actions for the upcoming month and the overall near future.Developed and actively maintained relationships with independent marketing organizations to create innovative annuity products that fit the needs of the company, the external partners, and consumers.Collaborated with the business operations, marketing, risk, and database management teams to create a fluid transfer of information during the launch of new products on third party administrative softwares.Provided input and helped create business review documents, workflow diagrams, and test cases for additions of new features and products into multiple administrative softwares by working with off-shore resources. Show less

    • Actuarial Assistant
      • Sep 2017 - May 2018

      Streamlined the monthly process of rate setting on new portfolio by upwards of 30% using automation, eliminating repetition within the overarching process, and transitioning pricing methodologies to modern modeling softwares.Introduced new pricing methods while pricing and implementing an innovative strategy within the portfolio to provide an edge to stay competitive in the product offerings across the industry.Analyzed the impact of innovative features on new products to better recognize potential performance within the product markets, and designed them to fit the requirements of the independent marketing organizations.Actively managed the performance for 15+ products by establishing KPIs and quarterly goals to proactively implement new features and fine tune existing features to adapt to the changing consumer demands across multiple industry spaces.Designed and implemented a new database to provide a centralized location of past and current product information to eliminate the allocation of time to learn and search across different sources and platforms.Successfully shaped a new database that housed all product details necessary to make future decisions, provide rates to third party administrators, create marketing material, and eliminate the need to access data across multiple platforms. Show less

Education

  • The Ohio State University
    Bachelor of Science - BS, Actuarial Science
    2015 - 2017
  • Kent State University
    Bachelor of Science - BS, Integrated Life Sciences
    2014 - 2015
  • Brecksville-Broadview Heights High School (BBHHS)
    2010 - 2014

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