Experience

Esports Illustrated

• United States
• Media and Telecommunications
• 1 - 100 Employee

• President

  • Oct 2022 - Present

  Created by Gaud-Hammer Gaming Group in partnership with Sports Illustrated, Esports Illustrated is dedicated to bringing life to the world of esports, providing on-the-scene coverage of major events and peering behind the scenes of some of the biggest games out there.



The Gaud-Hammer Gaming Group

• President

  • Nov 2019 - Present

  Responsible for leading creative, strategic, and digital operations and partnerships. Develop technology-driven solutions in esports activations, gaming, content strategy, growth marketing, and product management. • Lead, define and build clear product strategies and roadmaps, overseeing and managing team • Manage business development, content, and marketing functions • Drive the transformation of products from ideation to launch, while maintaining business objectives and marketing… Show more Responsible for leading creative, strategic, and digital operations and partnerships. Develop technology-driven solutions in esports activations, gaming, content strategy, growth marketing, and product management. • Lead, define and build clear product strategies and roadmaps, overseeing and managing team • Manage business development, content, and marketing functions • Drive the transformation of products from ideation to launch, while maintaining business objectives and marketing needs • Identify and lead synergistic integrations with partnership and business development opportunities • Develop G3's platform and esports activation strategy, employing technology-driven and streamlined user experience solutions Show less



Consultant

• United States
• Advertising Services

• Product Development Consultant

  • Sep 2016 - Present

  Production and design consultant overseeing product development of mobile games, applications, and digital experiences Notable projects include: • Ace and King Productions/CBS Digital: product development for America's Next Top Model • PixlToys: product development for Pixlplay Camera and mobile application • Flow and Grow Kids Yoga: content development for leading kids yoga and mindfulness company



Zig Zag Zoom

• Computer Games

• Senior Producer / Game Designer

  • Jul 2014 - Sep 2016

  Managed product roadmaps of free-to-play casual mobile games. Designed, produced, and managed internal/external multidisciplined teams from pitch, prototyping, to development to release. • Built game design documents and wireframes, outlining game systems and functionalities for engineers to implement • Produced "Tree Story," a F2P tamagotchi-style casual game with proceeds donated to planting trees in collaboration with U.S. Forest Service, the Nature Conservatory, Alliance of… Show more Managed product roadmaps of free-to-play casual mobile games. Designed, produced, and managed internal/external multidisciplined teams from pitch, prototyping, to development to release. • Built game design documents and wireframes, outlining game systems and functionalities for engineers to implement • Produced "Tree Story," a F2P tamagotchi-style casual game with proceeds donated to planting trees in collaboration with U.S. Forest Service, the Nature Conservatory, Alliance of Community Trees and Project Learning Tree • Produced Stage Rush: Imagine Dragons in collaboration with Sticky Games and Universal Music Group • Developed and executed launch strategy and live operations of mobile games Show less



Universal Kids

• United States
• Entertainment
• 1 - 100 Employee

• Digital Producer

  • Jul 2011 - Jul 2014

  Philadelphia, Pennsylvania, United States Produced interactive content, games, features, stunts, and contests, keeping website and other digital platforms up-to-date with programming and marketing initiatives for the kids television network. • Created and drove production timelines, communicating project requirements and timelines to staff, vendors and freelancers, to internal acceptance testing. • Lead game design and project management for mobile applications (iOS and Android) and HTML5 games keeping UX for a younger… Show more Produced interactive content, games, features, stunts, and contests, keeping website and other digital platforms up-to-date with programming and marketing initiatives for the kids television network. • Created and drove production timelines, communicating project requirements and timelines to staff, vendors and freelancers, to internal acceptance testing. • Lead game design and project management for mobile applications (iOS and Android) and HTML5 games keeping UX for a younger preschool audience in mind • Produced site updates to develop promotions, feature user-generated content, post videos and manage all content using Drupal CMS and thePlatform • Conceived digital strategies and managed editorial calendar • Leveraged web analytic data using Omniture Suite and Google Analytics to develop cross-promotional strategies and increase site satisfaction. • Worked with programming team to initiate and implement online component to on-air stunts, including contests and message crawls. Show less



PBS Kids Sprout

• Digital Media Intern

  • Sep 2009 - Jul 2011

  Assisted Sprout Digital Media team with various projects, including production and management of content. Managed and updated web site through a CMS. Worked on site SEO and tracked analytics through Omniture Suite.

• Marketing Assistant

  • Mar 2009 - Sep 2009

  Actively assisted and collaborated with several teams within the marketing department: Digital Media, Consumer Marketing, Ad Sales, and Affiliate Marketing.



Drexel University - Business Services

• Marketing Assistant

  • Sep 2007 - Jun 2008

  Coordinated events and marketing strategies around campus to promote dining among students. Effectively planned and orchestrated monthly on-campus events for students such as Drexel Idol, Drexel's Guitar Hero Content and Talk a Walk on the Commons.