Experience

Mom's Garden GmbH

• Germany
• Health, Wellness & Fitness
• 1 - 100 Employee

• Director of Innovation and Branding

  • Sep 2020 - Present



KD Nutra®, a KD Pharma Group Company

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Business Development Director - EMEA and APAC

  • Jan 2019 - Aug 2020

• Business Development Analyst and Project Manager

  • Oct 2017 - Dec 2018

  Execute management and leadership throughout new business development strategies, initiating new product launches through target market penetration, ensuring organizational growth through customer relationship management. Integrate innovation into customer-centered concept development, ensuring timely product launches. Collaborate with Marketing, R&D, Supply Chain, and additional departments, streamlining workflow to maximize results.

• Customer Support Manager

  • Aug 2015 - Sep 2017

  Managed all aspects of product marketing initiatives, developing product portfolios detailing pricing specifications, client needs, and long term business plans with the goal of increasing annual profits. Coordinated effective communications with clientele, identifying areas of improvement leading to new business development within nutraceuticals, securing revenues for key product lines.



Amway

• United States
• Manufacturing
• 700 & Above Employee

• Category Leader in NUTRILITE Product Marketing

  • Oct 2012 - Sep 2013

  Successfully led Nutrilite category marketing strategies, managing vitamin and mineral, protein, probiotic, weight management and inner beauty product services based upon consumer research and marketing insight analyzation. Initiated effective and creative campaigns focused on strengthening leadership positions for Nutrilite within the market, securing sales based upon promotional planning and strategy development. Key Accomplishments: - Defined global inner beauty and weight management positioning with creative playground translating into winning communication strategies. - Managed 280MMS$ categories, achieving 5% in growth by strengthening communications throughout organizational levels and between clientele.- Transitioned weight management best practices to the APAC marketing team, ensuring streamlined operations leading to improvements in annual productivity. Show less

• Nutrilite Marketer (Weight Management and Inner Beauty)

  • Apr 2011 - Sep 2012

  Promoted short term and long term marketing strategies for both the weight management and inner beauty categories, leading the design of new products focusing positioning, advertising and promotional strategies for Global Beauty from Within Brand, and Weight Management Brand.Key Accomplishments: - Improved sales by 37.8% within the Weight Management Category, increasing revenue from 20 MM$ to 28MM$ in one year.- Created the brand and portfolio strategy of Truvivity by Nutrilite, and inner beauty brands.- Established a team based diet competition, with 4,700 customers participating in the program during a nine week period, achieving 23,000 pounds in weight loss. Show less



Orion Corporation

• Yongsan-gu, Seoul, Korea

• Regional Marketing Manager (Vietnam and USA)

  • Aug 2010 - Mar 2011

  Developed Annual Operation Plan for each country and managed the brand portfolio strategies Managed the ATL and BTL activities with local affiliates Developed Annual Operation Plan for each country and managed the brand portfolio strategies Managed the ATL and BTL activities with local affiliates



Pfizer

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Brand Manager, Centrum

  • Jan 2007 - Aug 2010

  Developed the long/short term Marketing Strategies for Centrum, Caltrate, and Stresstabs - Launched Centrum Silver, the first age-adjusted multivitamin for adults over 50, in Dec, 2009 - Driven-up Centrum brand M/S from 6% to 16% on the basis of IMS Data - Increased the TOM share of Centrum in multivitamin category from 2% in 2006 to 24% in 2009 Developed the long/short term Marketing Strategies for Centrum, Caltrate, and Stresstabs - Launched Centrum Silver, the first age-adjusted multivitamin for adults over 50, in Dec, 2009 - Driven-up Centrum brand M/S from 6% to 16% on the basis of IMS Data - Increased the TOM share of Centrum in multivitamin category from 2% in 2006 to 24% in 2009



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Production Planner, Commercial Product Supply

  • Aug 2005 - Jan 2007

  Planed the production schedule by optimizing demand through S&OP Meeting and optimized the supply chain and improve the forecast accuracy by cooperating with customer, and marketing Planed the production schedule by optimizing demand through S&OP Meeting and optimized the supply chain and improve the forecast accuracy by cooperating with customer, and marketing



Diversey

• United States
• Chemical Manufacturing
• 700 & Above Employee

• Marketing Specialist

  • May 2004 - Aug 2005

  Managed the product portfolio, price, and promotion in Wal-Mart, Carrefour, Grand Hyatt Hotel Managed the product portfolio, price, and promotion in Wal-Mart, Carrefour, Grand Hyatt Hotel