Naeem Sayed

Advertising Traffic Controller at Sky News Arabia
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Contact Information
us****@****om
(386) 825-5501
Location
United Arab Emirates, AE
Languages
  • English -
  • Hindi -
  • Arabic -
  • Marathi -
  • Urdu -
Skills

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Credentials

  • Intro to International Marketing
    Coursera
    Dec, 2020
    - Nov, 2024
  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
    Coursera
    Nov, 2020
    - Nov, 2024
  • Marketing in a Digital World (with Honors)
    Coursera
    Aug, 2020
    - Nov, 2024

Experience

  • Sky News Arabia
    • United Arab Emirates
    • Broadcast Media Production and Distribution
    • 400 - 500 Employee
    • Advertising Traffic Controller
      • Sep 2021 - Present

      - Implementing advertising campaigns across all platforms from TV and Radio - Carefully booking ads and avoid any conflict with the competitors. - Good knowledge of Traffic software's such as Broadcast Master (BCM) & Ad-point. - Reviewing media plans received from direct clients & advertising agencies and suggest for changes if required. - Oversee and ensure that the campaigns are running smoothly and execute changes if required in order to get maximum visibility to the client. - Recommend clients on advertising or sales promotion policies - Contributing in the preparation of brochures, reports and other material - Receiving TVC's, Radio ads and creatives for print and approve them after carefully checking them as per the company policies. - Generate report to check availability of advertising space and prepare briefs, bibliographies, presentations & other required reports for Advertising Controller. - Answer all the written and oral inquiries on behalf of the organization - Communicate with agency/client on rejected creatives and obtain revised creatives. - Improve, advise and evaluate communications strategies and programs designed to inform clients and agencies about the initiatives and policies of the organizations - Interact with Production to ensure all daily production is completed before close of day - Advise proper scheduling of the ads as per the brands and characteristics of the product - Circulate final plan with the TV & Radio stations and make sure the plan is followed. - Filing and maintaining documents such as Sales orders, general correspondence and management approval for future reference - Conduct opinion and attitude reviews of the clients to recognize the interests and apprehensions of important groups served by the organization - Handles claims from advertising agencies and customers on rejected invoices and provide necessary documents to Traffic Controller. Show less

  • Abu Dhabi Media (ADM)
    • United Arab Emirates
    • Media Production
    • 700 & Above Employee
    • Senior Officer - Advertising Traffic
      • Feb 2015 - Jul 2021

      - Implementing advertising campaigns across all platforms from TV, Radio, Digital and print. - Carefully booking ads and avoid any conflict with the competitors. - Good knowledge of Traffic software's such as Broadcast Master (BCM), Shark & Ad-point. - Reviewing media plans received from direct clients & advertising agencies and suggest for changes if required. - Oversee and ensure that the campaigns are running smoothly and execute changes if required in order to get maximum visibility to the client. - Recommend clients on advertising or sales promotion policies - Contributing in the preparation of brochures, reports and other material - Receiving TVC's, Radio ads and creatives for print and approve them after carefully checking them as per the company policies. - Generate report to check availability of advertising space and prepare briefs, bibliographies, presentations & other required reports for Advertising Controller. - Answer all the written and oral inquiries on behalf of the organization - Communicate with agency/client on rejected creatives and obtain revised creatives. - Improve, advise and evaluate communications strategies and programs designed to inform clients and agencies about the initiatives and policies of the organizations - Interact with Production to ensure all daily production is completed before close of day - Advise proper scheduling of the ads as per the brands and characteristics of the product - Circulate final plan with the TV & Radio stations and make sure the plan is followed. - Filing and maintaining documents such as Sales orders, general correspondence and management approval for future reference - Conduct opinion and attitude reviews of the clients to recognize the interests and apprehensions of important groups served by the organization - Handles claims from advertising agencies and customers on rejected invoices and provide necessary documents to Traffic Controller. Show less

  • Freelancer
    • Mumbai Area, India
    • Freelance Producer
      • Oct 2013 - Dec 2014

       Obtain accurate & interesting material of program by gathering relevant information from a range of sources  Responsible to lead & motivate technicians, crews and production teams, provide clear instructions, support, direction and feedback.  Organizing shooting schedules - depending on the type of shoots. Supervising the progress of the project on location shoots to post production  Produce exciting and effective sounds and words, visual images that capture and convey the intention, style and mood of the program and conduct research to develop the program concept  Perform the tasks to establish clear objectives to implement effective and economic production schedules  Assisting the Producer, Executive Producer or Co-Producer for shoots & edits.  Accountable for reading, researching and conceptualizing show ideas, writing scripts for shows and liaising & discussing projects with financial backers  Geared the activities to plan, organize, & manage internal procedures and resources to ensure maximum productivity  Overseeing different stages of the production process.  Efficiently manage Crisis situations, provide feasible and innovative solutions to manage the situations  Monitoring different channels, Newspapers, news agencies for stories.  Coordinating with PR & Corporate Communication teams in different companies Show less

  • Bloomberg TV India
    • Mumbai Area, India
    • Assistant Producer
      • Mar 2012 - Aug 2013

       Coordinating with reporters and bureaus for news stories and event coverage across the globe  Obtain accurate & interesting material of program by gathering relevant information from a range of sources  Responsible to lead & motivate technicians, crews and production teams, provide clear instructions, support, direction and feedback.  Organizing shooting schedules - depending on the type of shoots. Supervising the progress of the project on location shoots to post production  Produce exciting and effective sounds and words, visual images that capture and convey the intention, style and mood of the programme and conduct research to develop the program concept  Perform the tasks to establish clear objectives to implement effective and economic production schedules  Assisting the Producer, Executive Producer or Co-Producer for shoots & edits.  Accountable for reading, researching and conceptualizing show ideas, writing scripts for shows and liaising & discussing projects with financial backers  Geared the activities to plan, organize, & manage internal procedures and resources to ensure maximum productivity  Overseeing different stages of the production process.  Efficiently manage Crisis situations, provide feasible and innovative solutions to manage the situations  Monitoring different channels, Newspapers, news agencies for stories.  Coordinating with PR & Corporate Communication teams in different companies Show less

  • Zee Media Corporation Limited
    • India
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Assistant Producer/ Correspondent
      • Oct 2009 - Mar 2012

      • Managed various shows ranging from Auto Sector and Hospitality as a Correspondent with Zee Business • Produced and anchored auto show “MAD ABOUT CARS” as an Associate Producer for 80 episodes and produced the tourism show called “Weekend in Australia” for Tourism Australia • Responsible for giving regular inputs for the Auto Show “Wheelocity.” • Provided special input for Zee Business Investigates and managed stories on post dated vehicle insurance, black money in flat purchases, credit card cloning, and other such investigative stories • Skillfully handled the responsibilities like reporting, editing reported coverage, preparing package, voiceover, scripting as and when required • Responsible for writing promo scripts and making promos as per show requirements, organizing shooting schedules - dependent on the type of shoots. Supervising the progress of the project on location shoots to post production • Thinking up & putting into practice innovative business strategies to improve the awareness and ensure enhanced show visibility • Manage compiling statistics on effectiveness of the program and conduct promotional analysis. Determine technical requirements like set design, lighting, sound staging and camera positions for shooting • Track channel rating for different shows & time slot and improve them through social networking sites, encouraging viewers participation in content of channel through interaction with viewers • Authenticate accurate information about articles through research, interviews and observation • Track channel rating for different shows & time slot and improve them through social networking sites, encouraging viewers participation in content of channel through interaction with viewers Show less

Education

  • Mumbai University
    Bachelor of Mass Media, Journalism
    2006 - 2009
  • The Maharashtra State Board of Secondary & Higher Secondary Education
    H.S.C, Mass Media (Journalism)
    2003 - 2005
  • The Maharashtra State Board of Secondary & Higher Secondary Education
    SSC

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