Director

• Jun 2022 - Present

''Your vibe attracts your tribe'', that's our motto here at Brandwagon where we approach recruitment a little differently to most. You see, we're big on the people factor, and looking at both clients and candidates with an eye to personality and EQ as much as skills and experience. Like all good match-makers, we're seldom wrong, which has earned us an enviable reputation for knowing exactly who is best for what business. We really like the people we work with because we take a lot of time to get to know all parties in our camp, and we continuously connect and build those ties. So if you're ready for a career move or looking for that hidden gem of talent, let us show you just how good we are. Specialties: Internal Communications, External Communications, Corporate Communications, Brand Communications, Public Affairs, Digital Communications, Change Communications, Investor Relations, Public Relations, Marketing Communications, Government Relations, Social Media, Digital Marketing, Content Marketing, Product Marketing, Brand Marketing. Contact me at nadya@brandwagonasia.com Business Registration no 201626835H Licence no 16S8419 Show less

Founder & Director

• May 2022 - Present

Whatever your challenge, and whatever your business ambition, I am here to help you lay the foundation of your marketing communication strategy, ensure you have the right resources in place and build lasting connections with your customers. My expertise lies in helping brands define who they are, finding the right platforms for them to deliver their message, and implementing sustainable strategies that will help them to grow. Content | Communications | Marketing | Brand | Digital Whatever your challenge, and whatever your business ambition, I am here to help you lay the foundation of your marketing communication strategy, ensure you have the right resources in place and build lasting connections with your customers. My expertise lies in helping brands define who they are, finding the right platforms for them to deliver their message, and implementing sustainable strategies that will help them to grow. Content | Communications | Marketing | Brand | Digital

Chief Marketing Officer

• Mar 2021 - Jul 2021

At Fig Health, we believe that every woman should have the tools to understand and manage her hormone health and fertility. Fig aims to empower women to put their health first, by identifying potential issues earlier on, and playing an active part in their own management plans by using data, expert insights and peer-to-peer communities. I owned the strategy and execution of all activities relating to customer acquisition, retention, engagement and branding, from big picture ideation and positioning down to purchase funnel analytics and building a social media following. • Validated market demand, adding more than 650 leads to the waitlist • Acquired our first 60 users for a pilot programme • Developed a deep understanding of the target audience and interviewed both end users and medical practitioners • Designed brand personality, and social media and content strategy Show less

Marketing & Communication Manager, Asia Pacific

• Aug 2016 - Jan 2021

CWT is a global specialist in managing business travel, meetings and events. In this role I have focused on three main objectives: • 1) Generating and converting new leads across Asia Pacific through digital marketing: I set up the digital and content marketing strategy in the region covering SEO, search engine marketing, social media advertising and marketing automation, found new ways to capture and nurture leads, increased web visitors tenfold, and built a digital and content team. • 2) Empowering sales teams with the tools they need to be effective in their roles: I championed better CRM processes throughout the organisation and worked closely with both our global leads and sales teams in our key markets – Australia, India, China and Singapore to improve our system knowledge and lead tracking; I led LinkedIn training workshops for our 100+ of our senior leadership and client facing teams. • 3) Engaging and informing employees on the business’s strategic direction both regionally and globally: I rolled out a new employee engagement platform in Asia Pacific including employee training, redesigned our weekly internal newsletter improving the open rate by 15%, crafted persuasive and digestible messages for the wider business and provided guidance and honest feedback to the senior leadership team. Key project: In 2019 I headed up the content team for a new product launch -myCWT China – and delivered 50+ pieces of content including internal announcements, client communications and sales materials. Through cross-function collaboration I developed the positioning for the new product, mapped out product knowledge and training plans for employees as well as the communication strategy for our existing clients who would be transitioned to the new platform. Show less

Account Director

• Oct 2013 - Mar 2016

Portfolio of accounts spanning retail, hospitality, F&B, insurance, fashion and technology. I’ve worked with over 20 organisations in Singapore including Diageo, Costa Coffee, ACUVUE, Bugaboo, Lazada, DirectAsia, McLaren, Movember, and M&S. - Delivered real business results including a 67% uplift in denim sales for M&S and up to 90% of units of a limited edition Bugaboo stroller selling out within three months in SEA - Led award-winning campaigns - M&S Decade off your Derriere campaign won four PR awards including a Global Gold SABRE; Made in Movember won Gold for Excellence in Marketing to a Male Audience in the Marketing Excellence Awards; Bugaboo + Van Gogh won Silver for Best Product Launch PR Campaign in the PR Awards - Developed digital and influencer campaigns - co-ordinated a regional brand awareness campaign for Lazada on YouTube that achieved more than 2.5 million organic views across six SEA countries - Built active communities and high engagement rates on social media - Doubled media coverage for men's health charity, Movember, YOY helping to raise record breaking funds - Managed successful internal events for multinational businesses and helped increase employee engagement rates through newsletters, intranet communities, enterprise social networks and CSR initiatives - Helped businesses manage crises through audits, risk assessments and responses Show less

Account Director

• Jan 2011 - Sep 2013

Directed a team of nine across a portfolio of clients spanning travel, hospitality, food, drinks, travel and garden sectors. Client experience included: De Vere Hotels and Village Urban Resorts, Champagne Laurent-Perrier, Tilda Rice, M&G Chelsea Flower Show Show, The Collective, Jordan’s Cereals, Allinson Bread, Burgen Bread, Visit Cornwall, Fresh Gourmet, Alitex, Gaze Burvill. Responsibilities included strategy development and implementing PR campaigns, seeking new business opportunities, leading meetings and brainstorms, developing contacts with senior media, feature pitching, press release and copy writing, sign off of all reports and written materials, creating valuable brand partnerships, senior client counsel, line management and career development of junior staff. Promoted from Account Manager to Senior Account Manager in 2012, and to Account Director in Jan 2013. Show less

Account Manager

• Feb 2008 - Jan 2011

Experience in all key areas of the travel industry including luxury hotels, airlines, and tour operators, including big brands such as Qatar Airways and Saga Holidays, as well as Gleneagles Hotel, and The Town House Collection, AA Rosettes and Red Stars. Promoted from Account Executive to Account Manager in Jan 2010. Experience in all key areas of the travel industry including luxury hotels, airlines, and tour operators, including big brands such as Qatar Airways and Saga Holidays, as well as Gleneagles Hotel, and The Town House Collection, AA Rosettes and Red Stars. Promoted from Account Executive to Account Manager in Jan 2010.

Account Executive

• 2006 - 2007