Nadezda Bykova

Creative Strategist at Affectgroup
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Contact Information
us****@****om
(386) 825-5501
Location
Tbilisi, Georgia, GE

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Credentials

  • Business Development: Strategic Planning
    LinkedIn
    Mar, 2023
    - Nov, 2024
  • Marketing Strategy: Competitive Intelligence
    LinkedIn
    Mar, 2023
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Creative Strategist
      • Mar 2023 - Present

    • Business Consulting and Services
    • 1 - 100 Employee
    • ORM manager
      • Sep 2022 - Jul 2023

      - Developed a reputation strategy for a well-known bank - Together with the team, we doubled the client's KPI, leading to extension of the project - Maintained and structured a database of several hundred accounts in SpyBrowser - Prepared reports based on weekly monitoring (BrandAnalytics) - Developed a reputation strategy for a well-known bank - Together with the team, we doubled the client's KPI, leading to extension of the project - Maintained and structured a database of several hundred accounts in SpyBrowser - Prepared reports based on weekly monitoring (BrandAnalytics)

    • France
    • Advertising Services
    • 700 & Above Employee
    • Junior Strategic Planner
      • Oct 2021 - Jun 2022

      - Conducted a global annual report for Cadillac with technical data from dealers - Have been preparing post-analytics for beeline campaigns for the last half of the year. Gave my recommendations for improving future campaigns, which were sent to the client - Conducted the special market audit mural for Nescafé for globals which consisted of placement and BTL examination - Developed strategic approaches for recent beeline campaigns. A half of my approaches had successfully passed the review and were implemented in creative executions - Have taught 3 employees how to work with 4 data services (M-Tab, Galileo, iCreative, YouScan), and have created video instructions for future workers (my initiative) Show less

    • Russian Federation
    • Advertising Services
    • 1 - 100 Employee
    • Junior Strategist
      • Apr 2021 - Sep 2021

      - Successfully defended our idea for Ford Transit's higher management - Conducted market research, did interview with key experts (Ford Transit, Allergan) - Prepared 2 quarter global news digest for the key client (Delivery club) - Successfully defended our idea for Ford Transit's higher management - Conducted market research, did interview with key experts (Ford Transit, Allergan) - Prepared 2 quarter global news digest for the key client (Delivery club)

    • Junior media planner
      • Sep 2020 - Dec 2020

      - During 3 months I've prepared 38 reports of which the only one was submitted after a deadline (after preliminary approval) - Data uploading from MyTarget, Vkontakte, Facebook for business, Google Ads, Google Analytics. - During 3 months I've prepared 38 reports of which the only one was submitted after a deadline (after preliminary approval) - Data uploading from MyTarget, Vkontakte, Facebook for business, Google Ads, Google Analytics.

    • Russian Federation
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Junior account manager
      • Feb 2020 - Sep 2020

      - Conducted the research that helped our client to adapt to the Coronavirus crisis. The report has been accepted without corrections (BWT Barrier) - Coordinated and supervised the contractor's services (copywriters, photographers). - Prepared responses for consumers on behalf of the brand (Pepsico, BWT Barrier) - Conducted the research that helped our client to adapt to the Coronavirus crisis. The report has been accepted without corrections (BWT Barrier) - Coordinated and supervised the contractor's services (copywriters, photographers). - Prepared responses for consumers on behalf of the brand (Pepsico, BWT Barrier)

  • BBDO Moscow
    • Moscow, Russia
    • Trainee in the Strategic communications department
      • Jun 2020 - Aug 2020

      - Created competitive analysis reports and key insights for the creative department. (Snickers, Pedigree) - Created competitive analysis reports and key insights for the creative department. (Snickers, Pedigree)

  • Puppet agency
    • Москва, Россия
    • Junior reputation manager
      • Oct 2018 - Feb 2020

      - With our team, we raised the key client's rating up to 4,7 in 6 months - Coordination and oversee the copywriter's work - Writing briefings, text editing, deadline control - Filling the client's reports - With our team, we raised the key client's rating up to 4,7 in 6 months - Coordination and oversee the copywriter's work - Writing briefings, text editing, deadline control - Filling the client's reports

Education

  • Lomonosov Moscow State University
    Bachelor's degree, New media journalism
    2014 - 2019
  • Yandex School of Management
    Marketing
    2019 - 2019
  • BBDO School
    Strategic marketing
    2019 - 2019
  • University of Washington
    Preparing to Network in English by UWashington, 96%
    2020 - 2020

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