Nadezda Bykova
Creative Strategist at Affectgroup- Claim this Profile
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Bio
Credentials
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Business Development: Strategic Planning
LinkedInMar, 2023- Nov, 2024 -
Marketing Strategy: Competitive Intelligence
LinkedInMar, 2023- Nov, 2024
Experience
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Affectgroup
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United States
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Advertising Services
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1 - 100 Employee
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Creative Strategist
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Mar 2023 - Present
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Digital Reputation
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Business Consulting and Services
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1 - 100 Employee
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ORM manager
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Sep 2022 - Jul 2023
- Developed a reputation strategy for a well-known bank - Together with the team, we doubled the client's KPI, leading to extension of the project - Maintained and structured a database of several hundred accounts in SpyBrowser - Prepared reports based on weekly monitoring (BrandAnalytics) - Developed a reputation strategy for a well-known bank - Together with the team, we doubled the client's KPI, leading to extension of the project - Maintained and structured a database of several hundred accounts in SpyBrowser - Prepared reports based on weekly monitoring (BrandAnalytics)
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Publicis Groupe
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France
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Advertising Services
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700 & Above Employee
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Junior Strategic Planner
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Oct 2021 - Jun 2022
- Conducted a global annual report for Cadillac with technical data from dealers - Have been preparing post-analytics for beeline campaigns for the last half of the year. Gave my recommendations for improving future campaigns, which were sent to the client - Conducted the special market audit mural for Nescafé for globals which consisted of placement and BTL examination - Developed strategic approaches for recent beeline campaigns. A half of my approaches had successfully passed the review and were implemented in creative executions - Have taught 3 employees how to work with 4 data services (M-Tab, Galileo, iCreative, YouScan), and have created video instructions for future workers (my initiative) Show less
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Wunderman Thompson Moscow
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Russian Federation
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Advertising Services
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1 - 100 Employee
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Junior Strategist
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Apr 2021 - Sep 2021
- Successfully defended our idea for Ford Transit's higher management - Conducted market research, did interview with key experts (Ford Transit, Allergan) - Prepared 2 quarter global news digest for the key client (Delivery club) - Successfully defended our idea for Ford Transit's higher management - Conducted market research, did interview with key experts (Ford Transit, Allergan) - Prepared 2 quarter global news digest for the key client (Delivery club)
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Junior media planner
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Sep 2020 - Dec 2020
- During 3 months I've prepared 38 reports of which the only one was submitted after a deadline (after preliminary approval) - Data uploading from MyTarget, Vkontakte, Facebook for business, Google Ads, Google Analytics. - During 3 months I've prepared 38 reports of which the only one was submitted after a deadline (after preliminary approval) - Data uploading from MyTarget, Vkontakte, Facebook for business, Google Ads, Google Analytics.
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PRT Edelman Affiliate
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Russian Federation
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Public Relations and Communications Services
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1 - 100 Employee
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Junior account manager
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Feb 2020 - Sep 2020
- Conducted the research that helped our client to adapt to the Coronavirus crisis. The report has been accepted without corrections (BWT Barrier) - Coordinated and supervised the contractor's services (copywriters, photographers). - Prepared responses for consumers on behalf of the brand (Pepsico, BWT Barrier) - Conducted the research that helped our client to adapt to the Coronavirus crisis. The report has been accepted without corrections (BWT Barrier) - Coordinated and supervised the contractor's services (copywriters, photographers). - Prepared responses for consumers on behalf of the brand (Pepsico, BWT Barrier)
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BBDO Moscow
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Moscow, Russia
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Trainee in the Strategic communications department
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Jun 2020 - Aug 2020
- Created competitive analysis reports and key insights for the creative department. (Snickers, Pedigree) - Created competitive analysis reports and key insights for the creative department. (Snickers, Pedigree)
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Puppet agency
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Москва, Россия
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Junior reputation manager
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Oct 2018 - Feb 2020
- With our team, we raised the key client's rating up to 4,7 in 6 months - Coordination and oversee the copywriter's work - Writing briefings, text editing, deadline control - Filling the client's reports - With our team, we raised the key client's rating up to 4,7 in 6 months - Coordination and oversee the copywriter's work - Writing briefings, text editing, deadline control - Filling the client's reports
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Education
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Lomonosov Moscow State University
Bachelor's degree, New media journalism -
Yandex School of Management
Marketing -
BBDO School
Strategic marketing -
University of Washington
Preparing to Network in English by UWashington, 96%