Nadira Abdul Cader Irfan

Director at Innovation Quotient (Pvt)Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Sri Lanka, LK

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Experience

    • Sri Lanka
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Director
      • Sep 2013 - Present

      Sri Lanka's premier Design Thinking Company. Helping brands cross the digital divide with our innovative approaches to business and our skills in technology, data, digital, strategy, and design. Sri Lanka's premier Design Thinking Company. Helping brands cross the digital divide with our innovative approaches to business and our skills in technology, data, digital, strategy, and design.

    • Sri Lanka
    • Consumer Services
    • 200 - 300 Employee
    • Marketing Director
      • Sep 2010 - Sep 2012

      Joined as Marketing Manager and promoted to Marketing Director. Led the Marketing Team at ICL Marketing in developing an overall marketing strategy, revitalized heritage brands Eva and Black Knight introduced centralized media buying to the company, management of marketing budgets, team management & motivation. Joined as Marketing Manager and promoted to Marketing Director. Led the Marketing Team at ICL Marketing in developing an overall marketing strategy, revitalized heritage brands Eva and Black Knight introduced centralized media buying to the company, management of marketing budgets, team management & motivation.

    • Sri Lanka
    • Consumer Services
    • 500 - 600 Employee
    • Group Product Manager
      • Aug 2001 - Jun 2007

      Senior Management position. Led the core Marketing Team for personal wash, female fragrances, hair care, male toiletries and paper product categories. Led strategy development and launch of Velvet Skin Care Soap. Senior Management position. Led the core Marketing Team for personal wash, female fragrances, hair care, male toiletries and paper product categories. Led strategy development and launch of Velvet Skin Care Soap.

    • Account Manager
      • Nov 1995 - Aug 2001

      Fuelled my passion for brands and communication. Joined as a Trainee Account Executive and left as an Account Manager. Worked with multiple blue-chip Clients including Unilever, Nestle, Reckitt Benckiser, Save the Children, UNICEF, UPS, and many more. Developed skills in integrated communications, strategic planning & brand building, operational, agency and resource management. Fuelled my passion for brands and communication. Joined as a Trainee Account Executive and left as an Account Manager. Worked with multiple blue-chip Clients including Unilever, Nestle, Reckitt Benckiser, Save the Children, UNICEF, UPS, and many more. Developed skills in integrated communications, strategic planning & brand building, operational, agency and resource management.

Education

  • University of Sri Jayewardenepura
    Master of Business Administration (MBA), Marketing/HR, General
    2002 - 2006
  • Chartered Institute of Marketing
    Postgraduate Diploma in Marketing, MCIM

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