NADINE TORRES DE BRITO SANTOS
CIMR & Sensory Manager at Takasago Brazil- Claim this Profile
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Português Native or bilingual proficiency
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English Full professional proficiency
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Español Professional working proficiency
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English Native or bilingual proficiency
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Espanhol Full professional proficiency
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Bio
Mayara Aliprandi
I had the pleasure of working the last 4 years with Nadine. She is an incredible professional with a deep knowledge about business, consumer and technical insights and strategy. She led many projects on her role that helps me on marketing team to understand better the macro scenario and was fundamental to take hard decisions.
Camila Margelo Carlos Yajima
I had worked with Nadine for over 3 years when she was responsible for Consumer Technical Insights for Food (Savoury) category at Unilever. She has a very robust background on consumer understanding. She always brings consumers eyes and needs to projects' discussions, bringing useful insights for innovation and cost reduction initiatives. She often demonstrates courage to challenge ideas and people ensuring that everything has a clear consumer relevance. She is definitively a valuable team player.
Mayara Aliprandi
I had the pleasure of working the last 4 years with Nadine. She is an incredible professional with a deep knowledge about business, consumer and technical insights and strategy. She led many projects on her role that helps me on marketing team to understand better the macro scenario and was fundamental to take hard decisions.
Camila Margelo Carlos Yajima
I had worked with Nadine for over 3 years when she was responsible for Consumer Technical Insights for Food (Savoury) category at Unilever. She has a very robust background on consumer understanding. She always brings consumers eyes and needs to projects' discussions, bringing useful insights for innovation and cost reduction initiatives. She often demonstrates courage to challenge ideas and people ensuring that everything has a clear consumer relevance. She is definitively a valuable team player.
Mayara Aliprandi
I had the pleasure of working the last 4 years with Nadine. She is an incredible professional with a deep knowledge about business, consumer and technical insights and strategy. She led many projects on her role that helps me on marketing team to understand better the macro scenario and was fundamental to take hard decisions.
Camila Margelo Carlos Yajima
I had worked with Nadine for over 3 years when she was responsible for Consumer Technical Insights for Food (Savoury) category at Unilever. She has a very robust background on consumer understanding. She always brings consumers eyes and needs to projects' discussions, bringing useful insights for innovation and cost reduction initiatives. She often demonstrates courage to challenge ideas and people ensuring that everything has a clear consumer relevance. She is definitively a valuable team player.
Mayara Aliprandi
I had the pleasure of working the last 4 years with Nadine. She is an incredible professional with a deep knowledge about business, consumer and technical insights and strategy. She led many projects on her role that helps me on marketing team to understand better the macro scenario and was fundamental to take hard decisions.
Camila Margelo Carlos Yajima
I had worked with Nadine for over 3 years when she was responsible for Consumer Technical Insights for Food (Savoury) category at Unilever. She has a very robust background on consumer understanding. She always brings consumers eyes and needs to projects' discussions, bringing useful insights for innovation and cost reduction initiatives. She often demonstrates courage to challenge ideas and people ensuring that everything has a clear consumer relevance. She is definitively a valuable team player.
Credentials
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Uma introdução à neurociência do consumidor e ao neuromarketing
Copenhagen Business SchoolFeb, 2019- Sep, 2024
Experience
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CIMR & Sensory Manager
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Jan 2020 - Present
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Especialista CIMR
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May 2019 - Jan 2020
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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Consumer Technical Insight Coordinator - Foods
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Jun 2015 - Dec 2018
• Coordinate qualitative and quantitative consumer research for Knorr and Maizena in Latin America aiming to create concepts, claims, products and packages through the knowledge of consumer habits and behavior• Coordinate sensory research• Recommend appropriate qualitative and quantitative consumer research approach taking into account the project needs• Brief vendors/agencies and assess proposals against project aims, objectives and budget• Research plans creation, research fieldwork conduction and debrief to the global, regional and local teams of marketing and R&D• Design test protocols to include: aims, objectives, sample specifications, questionnaire formats, data processing requirements, statistical techniques, presentation tables/graphs, delivery timelines and investments• Monitor fieldwork implementation• Coordinate sensory research• Insight generation to identify compelling concepts, products and claims• Management of research suppliers• Budget management.
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Consumer technical insight coordinator - Laundry
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Aug 2011 - May 2015
• Coordinate qualitative and quantitative consumer research for laundry, especially OMO/Ala, Brilhante, Surf, Comfort and Fofo in Latin America aiming to create concepts, claims, products and packages through the knowledge of consumer habits and behavior• Research plans creation, research fieldwork conduction and debrief to the global, regional and local teams of marketing and R&D• Coordinate sensory research• Insight generation to identify compelling concepts, products and claims• Management of research suppliers• Budget management.
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Consumer Intelligence Coordinator - Consumer Service/Careline
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Mar 2010 - Aug 2011
• Suporte às equipes de marketing e Qualidade, através da análise qualitativa e quantitativa no post-launch de inovações • Responsável pela identificação de oportunidades e ameaças para marcas. • Controle de Budget do SAC
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Performance Coordinator - Consumer Service/Careline
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Sep 2006 - Mar 2010
• Responsible for defining processes and information flows between Consumer Service and Marketing, Legal, Finance, Quality Assurance and R&D. • Unilever representative in Consumer service committees of external associations including ABA, Abrarec and Abia • Implementation of new KPIs as Net Promoter Scores (NPS) to determine and improve careline service level. • Management of careline suppliers• Budget management.
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Consumer service coordinator - Consumer Service/Careline
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Jul 2005 - Sep 2006
• Responsable for careline structure (Home and Personal Care)• Management of careline suppliers• Budget management.
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Quality Assurance analyst
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Oct 2003 - Jul 2005
• Responsável pela coordenação da ISO 9000, incluindo sua integração com ISO 14000, TPM (Total Productive Management), GMP e HACCP • Implementação do pilar Qualidade do TPM, com destaque para implantação de sistemas poka-yoke, 6 sigma e kaisen
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Quality Assurance Analyst
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Sep 2001 - Sep 2003
• Responsável pela implementação da ISO 9000
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Chemistry Technician
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Nov 1998 - Sep 2001
• Responsável pela implementação de procedimentos de controle de Qualidade• Responsável pelo treinamento dos operadores para realizar análises de rotina de liberação de batches
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Education
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2019 - 2021
Fundação Getúlio Vargas
Master of Business Administration - MBA, Marketing -
1999 - 2003
Universidade Federal de Pernambuco
Química Industrial -
1994 - 1997
Escola Técnica Federal de Pernambuco
Química Industrial
Community
