Partner, CMO In Residence

• dic. 2020 - - actualidad

CMO in Residence

• dic. 2020 - - actualidad

Executive resource and coach to early-stage Software and IT startups in Northeast Ohio. Focused on go to market strategies and providing sales and marketing domain leadership to early-stage companies seeking to realize growth. - GTM Strategist - Fractional CMO to portfolio companies Executive resource and coach to early-stage Software and IT startups in Northeast Ohio. Focused on go to market strategies and providing sales and marketing domain leadership to early-stage companies seeking to realize growth. - GTM Strategist - Fractional CMO to portfolio companies

Managing Director

• jun. 2017 - - actualidad

Learn more @ https://www.enidanmarketing.com/ At Enidan Marketing, we build cohesive marketing operations for each of our clients. We put strategies and campaigns to work by providing solutions for the best technology, processes, automation platforms, messaging, design, and more. Enidan is a team of experts in marketing strategies, data management, campaign execution, web design, CRM and support a variety of MarTech systems. Companies come to us to help boost their marketing strategy, flawless campaign execution to meet their business goals. Fractional CMO Marketing Strategy Demand Generation Marketing Operations Marketing Process Design Martech Implementation Analytics & Reporting Mostrar menos

Marketing Consultant

• nov. 2020 - - actualidad

Iris is a virtual team of market development experts focused on growth strategies, brand and marketing execution, and organizational effectiveness. We help companies succeed during times of change and business transformation, focusing on B2B and B2B2C challenges at emerging and established companies. Our partners are former C-level and senior operating executives with proven successes and practical knowledge. Our work style is collaborative in nature, and brings Marketing, Sales, and Product organizations together in pursuit of market-based opportunities. Mostrar menos

Advisor - Chief Marketing Officer (Fractional)

• abr. 2021 - abr. 2023

Marketing Director, Operations & Demand Generation

• nov. 2017 - may. 2020

Develop and implement marketing strategies along with integrated marketing campaigns in collaboration with sales and marketing team. Assist in the development of market assessments and journey mapping for segments, personas, and channels. Create success metrics and monitor ROI/results of all marketing initiatives. Oversee overall aspects of marketing funnel, including volume, velocity, conversion stage-to-stage, and average value. Develop and implement marketing strategies along with integrated marketing campaigns in collaboration with sales and marketing team. Assist in the development of market assessments and journey mapping for segments, personas, and channels. Create success metrics and monitor ROI/results of all marketing initiatives. Oversee overall aspects of marketing funnel, including volume, velocity, conversion stage-to-stage, and average value.

Senior Marketing Manager - Demand Generation and CRM

• 2014 - 2017

For 10+ years at GSMA, I contributed to the marketing strategy, planning and execution of campaigns, designing audiences, managing, and connecting data, managing metrics, and optimizing infrastructure. Trained several team members on the use of marketing technologies and understanding of buyers’ behaviors through analytics. Set up marketing goals and KPI, acquired a deep subject matter expertise targeting and using marketing channels to create meaningful interactions and better conversion rate. Produced weekly, monthly, and annually reports on campaign performance, campaigns ROI, marketing contribution, customer behavior, and managed the marketing lead funnel. Mostrar menos

CRM Manager

• 2009 - 2014

Oversaw marketing performance measurements and website analytics. Planned and distributed leads to the Sales team and managed lead processes in the CRM and created campaigns for continuous nurturing. Developed internal monthly, quarterly/annual KPI, benchmarks, and standards. Set up and oversaw marketing goals and KPI. Acquired a deep subject matter expertise targeting and using marketing channels to create meaningful interactions.

Marketing Analyst

• 2007 - 2009

Eloqua System AdministratorSalesforce.com AdministratorDatabase Marketing (Targeting, Segmenting, Nurturing)Demand Generation, Lead Scoring, Nurturing & Routing ProgramsCampaign Management & Event MarketingEmails, Micro sites, Landing Pages DesignGoogle Adwords & External Email TrackingContacts Data ManagementMarketing Measurements, Reporting & Web AnalyticsTraining & SupportResearch Design & Analytics

Survey Research Analyst and Database Administrator

• 2005 - 2007

Established database development and management guidelines Designed and implemented transit data collection strategies Analyzed ridership and travel patterns around metro Atlanta Deigned and analyzed surveys for the semi – annual quality of service report Established database development and management guidelines Designed and implemented transit data collection strategies Analyzed ridership and travel patterns around metro Atlanta Deigned and analyzed surveys for the semi – annual quality of service report

Research Assistant

• ene. 2004 - jul. 2005

Institutional research and literature review Secondary data collection, data Analysis and reporting Economic modeling and development , small business development Financial markets Institutional research and literature review Secondary data collection, data Analysis and reporting Economic modeling and development , small business development Financial markets