Nadine Kooiker

Strategist at Somention
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Contact Information
us****@****om
(386) 825-5501
Location
Amsterdam, North Holland, Netherlands, NL
Languages
  • English Native or bilingual proficiency
  • Dutch Native or bilingual proficiency
  • German Professional working proficiency
  • Swiss-German Limited working proficiency
  • Spanish Elementary proficiency

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Bob Bruinenberg

It was an absolute pleasure working with Nadine at Edelman. I always was in awe of her sharp thinking and strategic mindset. Nadine has an inspiring vision on marketing / branding and a unique talent to create crystal clear strategic frameworks, whether it was a corporate communications related project or a consumer branding campaign. Nadine always strives for perfection and therefore isn't easily pleased with the outcome of her own work, but this will make her a professional that gives herself 100% and elevates her work to new heights. Nadine always remains calm and friendly, and this made working with her ‘easy like Sunday morning’.

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Credentials

  • ICF accredited coaching program
    International Coach Academy
    May, 2023
    - Nov, 2024
  • Growth Marketing
    Growth Tribe
    Dec, 2022
    - Nov, 2024
  • Certified Marketer Level 1 (CM1) Credential
    General Assembly
    Nov, 2022
    - Nov, 2024

Experience

  • Somention
    • Netherlands
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Strategist
      • Jan 2023 - Present

      Somention provides strategy, content creation, community management and social advertising for a large number of (international) A-brands. If you’re interested in finding out more about what we could do for your brand in the dynamic world of social, drop me a line! 〰️ Clients I’ve worked for: Peroni, Grolsch, Fleurop, De Kuyper, Eliza was Here, Grohe and more. Somention provides strategy, content creation, community management and social advertising for a large number of (international) A-brands. If you’re interested in finding out more about what we could do for your brand in the dynamic world of social, drop me a line! 〰️ Clients I’ve worked for: Peroni, Grolsch, Fleurop, De Kuyper, Eliza was Here, Grohe and more.

  • Ogilvy PR ANZ
    • Australia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Account Director
      • Jul 2021 - Aug 2022

      Ogilvy PR is a global creative communications agency. At Ogilvy, we explore the intersection of imagination and communication, generating impact and growth through earned creativity. We build brands, protect reputations and gain influence with memorable stories informed by data and fuelled by technology. Whatever your story is, we’ll make it matter. ♦Building and crafting campaigns that work across all channels, steering brand strategy and providing high-level client counsel. Ensuring earned communications fit into an integrated model alongside digital and social strategies. ♦Bringing in consulting expertise and industry knowledge across the technology landscape specifically. ♦Setting up research plans, communication planning, creative storytelling, and connecting insights with creative platforms/campaigns. ♦Setting up research and panels with i.e. YouGov for Public Opinion research and data collection. Input for white papers, thought leadership and campaigns. Clients: Square, SAP, Qualtrics, Ability Options, FM Global Left the company because of moving back to the Netherlands. Show less

  • My Personal Brand
    • Cape Town, South Africa
    • Entrepreneur I Business and Career coaching
      • Dec 2020 - Jul 2022

      I help professionals who are looking for a new job through personal branding, coaching and leadership and help create and sell their unique story, so they find a meaningful next career step and job. ☆ Helping to understand and identify their career ideals and preferred job ☆ Finding and articulating their unique strengths, story and positioning in a human and authentic way ☆ Training on job search strategy ☆ How to: create ATS-proof C.V., cover letter and job application insights. -Collaborated with MagnetMe -Running this as a side business Show less

  • Edelman
    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Sr. Manager - Digital strategy
      • Aug 2019 - Dec 2020

      Edelman is a leading global communications marketing firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Developing powerful ideas, whilst designing targeted integrated marketing and communications strategies that leverage the best of PR, advertising, digital strategy and activation – all underpinned by an editorial mindset. IMPACT ACHIEVED: ♦ High double digit growth across total client portfolio ♦ Have led integrated teams of up to 8 across accounts, strategy, digital and creative ♦ #SurfaceYourFlow campaign for Microsoft Surface was part of the finalist selection for the EMEA SABRE Awards 2021 MICROSOFT SURFACE: BRAND STRATEGY, INFLUENCER MARKETING AND PR ♦ Strategy creation and Brand Platform development for Microsoft 'Surface Your Flow' campaign. As a team, we pitched and developed the campaign platform and created the brand and influencer activation toolkit, activated in +10 countries globally. Campaign and brand platform is still running. ♦ Building a strong and harmonious client relationship, expanding from just the Netherlands to becoming their partner for influencer marketing strategy across Europe. ♦ Briefing and teaming up with other Microsoft agencies in Europe for toolkit deployment and localisation. ♦ Press Office, seeding and events MICROSOFT BRAND: CORPORATE COMMUNICATIONS AND PR ♦ Corporate communications, media relations and press office ♦ (Branded) content development, social media asset creation and messaging ♦ Localization of global research and propose local approach for earned. RESEARCH & INSIGHT PROJECTS ♦ i.e.Friesland Campina: Global qualitative and quantitative research conducted for trend analyses that serve as the basis for new product development. Integrated account lead and digital strategist for Microsoft, DSM, Nutreco and Friesland Campina. Left the company because of moving abroad. Show less

  • Philips
    • Netherlands
    • Hospitals and Health Care
    • 700 & Above Employee
    • Global Brand Creation Manager
      • Sep 2016 - Jul 2019

      STRATEGY, RANGE COMMUNICATION AND BRAND PLATFORMS♦ Developed the global brand communication strategy and positioning platforms for HairCare. ♦ Created the strategy and proposal for the new global range build up and communication platforms (from 10 to 3 cross category platforms). Delivered the low-end and high-end launches on the updated communication platforms. RESEARCH & INSIGHTS♦Teaming up with R&I team to set-up and attend co-creation sessions for proposition and campaign development. Example given: research in Beijing, China for consumer house visits, usability research and co-creating communication with sales representatives.BRAND BUILDING AND GLOBAL CAMPAIGN CREATION ♦ In the lead for the marketing strategy, campaign development and GTM for the launch of a new premium haircare device. ♦ Led the 360 integrated campaign creation and storytelling along the consumer's journey: CDJ, co-creation of proposition and communication with consumers and sales representatives, messaging & content development, ecosystems, productions, agency management, creation- and delivery of hundreds of 360 assets along all touch-points. Including market specific nuances.♦ Driving the campaign evaluation for Haircare campaigns. Delivering multiple ‘green & exceeded’ LINK tests (Milward Brown) & driving improvement of content based on digital KPI’s.♦ IPL Hair removal: Together with Sr. manager I managed the campaign for the global Philips Lumea launch. Delivered 360 assets and two global integrated toolkits in 2016 and 2017.GO TO MARKET AND ACTIVATION♦ Collaborated intensively with local markets on localization, media planning and activation.♦ Providing clear guidelines and proven solutions on assortment, presentation and promotions as input for the development of shopper activation plans. ♦ Setting up the first Influencer Marketing strategy and activation for Beauty and HairCare. Tailored for key markets.♦ Set-up pitch for Global influencer agency selection. Show less

    • Management Traineeship (Global Talent Program)
      • Aug 2015 - Aug 2017

      Challenging 2 year program for high-potential postgraduates that aims to contribute to personal growth and fosters young leadership.

    • Global Product Manager
      • Sep 2015 - Aug 2016

      • Responsible for the Product Development process and innovation for new launches, promotions, exclusive product development, and lifecycle management for Philips HairCare worldwide. Includes limited editions, gift packs, travel editions, and exclusive retailer offerings. • Contributing to the launch and global introduction for the new curler portfolio.• Analyzing market and consumer data, conducting strategic and competitive analyses, translating global consumer, market insights and business opportunities into new propositions. • Coordinating a cross functional team (R&D, Design, Quality, Supply & Operations, Finance, International Key, Accounts, MarCom etc.) for successful product launches. Show less

  • Rotterdam School of Management, Erasmus University
    • Higher Education
    • 700 & Above Employee
    • Marketing & Communications, Sustainable RSM
      • Sep 2014 - Aug 2015

      • Coordinated marketing, communication, and business development activities to implement sustainable practices at a top-ten European business school. • To lead the KPMG RSM sustainable thesis award committee, consisting of five graduate students. • Delivered speech to faculty council when reorganization efforts targeted SRSM jobs; resulting in saving the positions. • Organizing events- Contributed to organizing the RSM Sustainability Forum: Innovating for Sustainable Business. Successfully organized the Sustainability Career Board Events. • Oversee and update the sustainable teaching case overview for the MSc Programs to drive integration of sustainability related topics into the curriculum. Show less

  • Unilever
    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Marketing Intern Unox
      • Feb 2014 - Jul 2014

      • Brand building and brand development tasks: developing POS materials for related campaigns, providing management with internal business updates and Nielsen analysis. • Contributed to the redesign of packaging and contributed to the development of a sustainability website page and campaign for Unox. • Successfully pitched product idea to development team; product was added to product line and introduced in 2015. • Brand building and brand development tasks: developing POS materials for related campaigns, providing management with internal business updates and Nielsen analysis. • Contributed to the redesign of packaging and contributed to the development of a sustainability website page and campaign for Unox. • Successfully pitched product idea to development team; product was added to product line and introduced in 2015.

  • The HEINEKEN Company
    • Netherlands
    • Food and Beverage Services
    • 700 & Above Employee
    • Sustainability Intern: Communications and PR department
      • Aug 2013 - Jan 2014

      • Conducting strategic analysis such as a competitor analyses and life cycle analysis (LCA) of which the LCA analysis contributed to a change in management strategy. • Contributing to the sustainability report, internal and external communication on sustainability, and assisting the Management team at the bi-annual crisis training. • Conducting strategic analysis such as a competitor analyses and life cycle analysis (LCA) of which the LCA analysis contributed to a change in management strategy. • Contributing to the sustainability report, internal and external communication on sustainability, and assisting the Management team at the bi-annual crisis training.

Education

  • Rotterdam School of Management, Erasmus University
    MSc, Marketing Management, Cum Laude & Honours program GPA 8.6
    2014 - 2015
  • Rotterdam School of Management, Erasmus University
    BSc, International Business Administration, GPA 7.1
    2009 - 2013
  • Háskólinn í Reykjavík
    Exchange, International Business Administration
    2011 - 2011
  • Esdal College
    High School, Economics and Society
    2003 - 2009

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