PR & Communications Manager

• Jun 2023 - Present

Senior PR & Communications Specialist

• Jan 2021 - May 2022

1- Strategy:• Assisted in formulating marketing plans and strategies.• Provided insight and analysis on the value and potential ROI of applying new marketingprograms/tools.• Ensured strategic alignment between the organization’s goals and the development ofmarketing campaigns and effective communication based on market study and analysis.• Managed PR & Communications budget.2- Communication:• Liaised with agencies to ensure delivery of compelling marketing assets and campaignsimplemented to meet strategic priorities and the tactical needs for promoting the companyand the project.• Worked on enhancing the company’s voice and presence through online and offlinechannels.• Managed brand resources and communication to ensure consistent brand image and delivery(i.e. message frameworks, visual assets, key terminology, accurate data, corporate standards,and brand personality).3- PR & Events:• Implemented and organized strategic/corporate events following the calendar to drive awareness with new prospects/markets and take advantage of existing opportunities.• Supported in writing English press releases, speeches and other PR copy.• Developed event concepts and briefed agencies. Show less

Marketing Officer

• Jan 2018 - Dec 2020

Administration Officer

• Jan 2018 - Apr 2019

HR Coordinator

• Nov 2015 - Sep 2016

1- Project Management: • Managed the online system of a talent development program targeting 9 subsidiaries. 2- Talent Acquisition: • Supported the Talent Manager in the administration process for recruitment and selection. • Organised interviews for short listed applicants, including arranging the interview date, panel, rooms and interview programme. • Assisted with the smooth induction of new staff. 3- Training & Development: • Assisted with training and development administration, including keeping records of staff attending training, forwarding appropriate joining instructions and keeping training records as up to date as appropriate. • Organised, planned, and booked venues for all group trainings. 4- Policies & Procedures: • Updated HR Policies and Procedures and departmental compliant systems and processes. • Prepared, reviewed, interpreted, analyzed and approved a variety of data, information and reports, and made recommendations depending on findings. Show less

Marketing and Events Coordinator

• Sep 2014 - Aug 2015

1- Strategic Planning and Implementation: • Planned annual school activities calendar. • Implemented the school activities calendar. • Prepared statistics and feasibility studies for different activities. • Evaluated the success of implementation of the annual events calendar at the end of the year. 2- Event Management and PR: • Created event concept and estimated budget. • Communicated and coordinated with organizing companies or bodies for events and fairs. • Compiled list of invitees. • Prepared post event evaluation report to top management. 3- Online web and Social media tasks: • Managed the school’s Facebook page. • Updated the school’s website with latest information and activities. Show less

Inside Sales Intern

• Jun 2014 - Jul 2014

• Cold-called prospects in Morocco, Tunisia and Algeria that are generated by external sources of lead. • Maintained and expanded the company’s database of prospects. • Ensured follow-up by passing leads to Account Managers with calls-to-action, dates, complete profile information, and sources. • Overcame objections of prospective customers. • Gathered new customer data and updated changes to existing accounts in the corporate database. • Cold-called prospects in Morocco, Tunisia and Algeria that are generated by external sources of lead. • Maintained and expanded the company’s database of prospects. • Ensured follow-up by passing leads to Account Managers with calls-to-action, dates, complete profile information, and sources. • Overcame objections of prospective customers. • Gathered new customer data and updated changes to existing accounts in the corporate database.