Experience

The Pocket Copy

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Founder

  • Oct 2022 - Present

  Freelance work in copy and content writing, creative strategy and content marketing. 10 years of experience working for clients in Beauty, SaaS, Tech, Luxury, Fashion and agencies. Grew the business from freelance work to a copy and content subscription service, with 40% month on month growth. Crafted compelling copy and brand awareness for GymShark, Cartier, Glossier, Microsoft, Sage and more. Developed brand strategy and tone-of-voice for clients. Carried out content audits, gap analysis and keyword analysis to fulfil client’s content requirements. Built and maintained relationships with brands, clients and stakeholders. Executed PR activity and tracked new business leads that generated revenue growth for the business. Developed go-to-market strategies for new markets and services, including social media channels and paid media marketing. Led a team of seven, regularly assessing performance and offering development to ensure each team member met performance objectives and delivered on the marketing process.



Orgvue

• United Kingdom
• Software Development
• 100 - 200 Employee

• Product Marketing Manager

  • Oct 2021 - Oct 2022



Dotdigital

• United Kingdom
• Technology, Information and Internet
• 300 - 400 Employee

• Product Marketing Manager

  • Jul 2021 - Oct 2021



Sage

• United Kingdom
• Software Development
• 700 & Above Employee

• Product Marketing Manager

  • Aug 2019 - Jul 2021

  Accountable for the commercial success of Sage’s legislative service proposition including revenue, customer base, market share, customer lifetime value, and margin / profitability. Responsible for defining, developing and delivering a range of services to Sage’s small business customer base as well as prospective customers. Defined pricing model for services, considering cost to serve and profitability. Produced business cases to obtain funding and resource, ensuring acceptable ROI is achieved. Collaborated with other key departmental stakeholders including sales, marketing, sales support and customer services to ensure commercial drivers and customer needs are met. Produced key performance analysis to track financial targets as well as other metrics. Maintained a proposition service plan in conjunction with Customer Support to maximise customer satisfaction (Net Promoter Score) and minimised customer service costs. Engaged with Business Partners and Accountants to capitalise on alternative routes to market. Undertook competitor reviews and analysis to determine commercial positioning.



monday.com

• Israel
• Software Development
• 700 & Above Employee

• Product Marketing Manager

  • Jun 2018 - Aug 2019

  In charge of a selected line of 192 products and their marketing. Conducted market research and analysis, quantitative and qualitative consumer insights. Researched and approached businesses in the purchase of a specific kind of product. Piloted a B2C retail website and managed e-commerce, SEO and digital marketing. Advised and researched new methods of entering new channels of distribution. Creating marketing messages, positioning the product, product development, assessing needs, driving customer demand. Managed products, policies, procedures and pricing while defining overall product strategy. Contributed to creation of the company's social media strategy - Twitter, Facebook, corporate blog and YouTube Channel. Implemented portfolio management strategies to remove under performing products; shifted customers to other profitable products and reduced maintenance costs. Participated in numerous customer visits and extensive round table discussions to gain complete understanding of customer requirements for new product specifications and/or existing product changes. Created strategic plan for revenue growth by channel.



GE Capital

• United States
• Financial Services
• 700 & Above Employee

• Marketing Graduate

  • Jun 2017 - Jun 2018

  Conducted client research using various sources and research platforms to develop a campaign. Created/presented presentations from gathered data during client meetings. Implemented various types of marketing and research strategies to target consumers and potential business leads for clients. Conducted meetings with our account team to discuss business goals and overall strategies to exceed client’s needs and effectiveness. Drafted and managed client documents containing research information, potential business leads and presentation materials. Acquired market information to determine the appropriate marketing strategy/budget for new locations. Gathered info for various SEO efforts regarding acquisitions and ensured all marketing material was aligned with company branding guidelines. Managed the company product library in an effort to re-design all product templates for marketing.