Experience

Glacier FarmMedia

• Canada
• Media Production
• 1 - 100 Employee

• Digital Analytics Specialist

  • Feb 2021 - Present

  Identifying Senior Leadership’s analytics needs and integrating analytical tools to facilitate strategic decision making. Providing analysis and actionable insights into monthly and yearly campaign and program performance. Analyzing current processes to assess areas for optimization and implementing automation of reports and analysis. Developing templates for automation of CRM, media, analytics, and campaign reporting using Data Visualization tools. Researching and proposing innovative optimization strategies and service offerings to drive digital marketing growth



Sekure Payment Experts

• United States
• Financial Services
• 200 - 300 Employee

• Digital Marketing Analyst

  • Apr 2019 - Jan 2021

  Analyzed CRM and Tableau data of marketing campaigns and determined strategies for campaign improvement, increasing ROI, and implementation of cost reduction strategies. Reported to senior partners on success of digital campaigns and provided recommendations on new campaigns. Operated as Business Process Owner for marketing campaigns and implementations of technology integration. Utilized Tableau, HubSpot, Google Analytics, Google AdWords to provide actionable insights to drive strategic decisions. Coordinated with IT department to integrate marketing technologies to increase digital marketing effectiveness. Monitored and reported on KPIs for progress of annual marketing campaigns, and drove accountability and results Implemented UX/UI testing and optimization for webpage landers and forms to increase lead generation and conversions



SweetIQ

• Canada
• Advertising Services
• 1 - 100 Employee

• Project Manager / Business Analyst

  • Apr 2016 - Jan 2019

  Using SQL, Google Analytics, and Excel to deliver high-level & detailed progress reports for client businesses, and growth Eliciting and gathering external and internal stakeholder project requirements and providing scope and time strategies and alternatives supported by financial, and resource availability data Presenting to stakeholders to evaluate progress status, and re-evaluate scope, and gather requirements Processing business analytics to facilitate marketing projects, and determining best practices for future projects Researching and testing Facebook, Instagram, Yelp and Google My Business APIs for process automation Carrying out Gap Analysis for existing business capabilities to enable integration with new API and databases Carrying out Competitive Intelligence Analysis & Research to facilitate strategic decision-making Preparing and delivering Monthly Progress Reports and updating strategy for Google Adwords Campaign Carrying out SWOT analysis, and ROI Analysis, to support internal business findings, and gauge company strengths and areas for growth



AIESEC in McGill

• Canada
• Human Resources
• 1 - 100 Employee

• Director of Sponsorship

  • Jan 2016 - Jun 2016

  Managing a 4-person team to support AIESEC McGill financially through resource mobilization Training the Finance team to operate as an autonomous entity, and maintain solvency for AIESEC’s future investments Researching companies to generate leads and find potential sponsorship partners for AIESEC McGill Negotiating mutually beneficial partnership deals between local companies and AIESEC McGill Managing client relations with partner companies for future projects Managing a 4-person team to support AIESEC McGill financially through resource mobilization Training the Finance team to operate as an autonomous entity, and maintain solvency for AIESEC’s future investments Researching companies to generate leads and find potential sponsorship partners for AIESEC McGill Negotiating mutually beneficial partnership deals between local companies and AIESEC McGill Managing client relations with partner companies for future projects



Advantage PressurePro LLC

• United States
• Truck Transportation
• 1 - 100 Employee

• Operations Management Assistant

  • Apr 2015 - Nov 2015

  Developed & recommended company-wide growth strategies to expand company’s national & international market-share Developed & Managed tracking system track outgoing inventory optimizing inventory management and customer order management Created automated data analysis package to analyze Tire Pressure sensor data for easy & efficient reporting Provided training to managers for best practices in social-media usage for marketing & promoting company and brand Represented company as Sales-Liaison to Daimler, KLLM Transport, Volvo and Mercedes to increase distribution network Analyzed financial data to determine most profitable products, and forecasted future growth potential & trend Collaborated in 3-person team to test product capabilities and determine areas for improvement Facilitated customer interaction and maintained sales leads to generate revenue, and increase overall revenue growth



Chick-fil-A Restaurants

• 700 & Above Employee

• Marketing Assistant

  • May 2014 - Aug 2014

  Created welcoming and child-friendly atmosphere working alongside Chick-fil-A’s mascot, acted as the 2nd face of Chick-fil-A Collaborated with 5-person team to host “A-List” members for special events monthly special fund-raising dinners Managed social media marketing campaign to reach new customers and increased in-store traffic Created welcoming and child-friendly atmosphere working alongside Chick-fil-A’s mascot, acted as the 2nd face of Chick-fil-A Collaborated with 5-person team to host “A-List” members for special events monthly special fund-raising dinners Managed social media marketing campaign to reach new customers and increased in-store traffic



Boys & Girls Clubs of Bloomington

• Civic and Social Organizations
• 1 - 100 Employee

• Project Management Assistant

  • Jan 2014 - May 2014

  Recruited, managed and trained 20 Mentors to work with the children, to teach them entrepreneurial skills from setting goals for the business, to raising capital for purchase of raw materials (lemons, sugar, stand building materials etc). Supervised the registration of over 400 participants (children) for Lemonade Day Bloomington 2014. Managed social media such as Facebook and Twitter for discussion and promotion of Lemonade Day Bloomington 2014. And guided social media interactions with parents, sponsors (businesses and local celebrities) and participants. Managed logistical matters such as, scheduling training events at local venues, scheduling and coordinating transportation for mentors. I also coordinated distribution of Lemonade Day workbooks to participants and schools partnering with the Boys and Girls Clubs of Bloomington. Managed the online CRM SalesForce database for reporting and tracking of participants and stakeholders (local businesses, sponsors, etc.). I presented reports aiding strategic decisions for the current and future Lemonade Day events. Data and reports aided in setting goals and clear strategy to minimize cost and increase effectiveness of training and recruitment events. Provided information to parents of participants (children) about Lemonade Day. Drafted and published press release materials to promote Lemonade Day Bloomington and provide information to stakeholders (parents, community leaders, schools and businesses partnering with us). Provided strategic input on logistical matters of the event. Budgeted time and resources for information sessions, committee meetings and award session.



Kelley Bstore

• Assistant Manager at Technology Committee

  • Sep 2012 - Jan 2014

  Assistant Manager at the Technology committee. Aiding the Managers with day to day technology/database related projects. Handling side projects for the Tech Committee under supervision of Tech Manager. Sold Kelley School of Business apparel and merchandise for the Bstore, a self-sufficient student-run organization that has generated more than $20,000 in sales. Managed and accounted for inventory sold during the week. Currently facilitating implementation of new technology to account for inventory in an efficient manner.



Kelley School of Business

• United States
• Higher Education
• 1 - 100 Employee

• Peer Tutor for Computer in Business course (K201)

  • Sep 2011 - Aug 2013

  Assisting Professor in teaching the business applications of Excel and Access to a class of 35+ students. Mentored and assisted students needing additional instruction in Excel and Access. Increased students’ computer literacy in Microsoft Access and Excel, Database Management, Spreadsheet creation and Query design for Microsoft Access. Assisting Professor in teaching the business applications of Excel and Access to a class of 35+ students. Mentored and assisted students needing additional instruction in Excel and Access. Increased students’ computer literacy in Microsoft Access and Excel, Database Management, Spreadsheet creation and Query design for Microsoft Access.

• Database Management Consultant

  • Jan 2013 - Jun 2013

  Managed donor contacts and acknowledgements with the CRM donor database system eTapestry. Created, analyzed and presented eTapestry, Access and Excel CRM reports to facilitate donor solicitation for upcoming campaigns. Built dynamic database queries to update inactive donor accounts, replace duplicate listings and streamline the overall database. Streamlined the current database to minimize human errors via use of Macros and using Dash Board creations to facilitate record keeping and data entry. Increased efficiency and effectiveness of data entry and general use of the database (eTapestry). Provided training and training support to staff members utilizing eTapestry, Excel and Access. Maintained fundraising webpages using Kintera website software.



International School of Geneva

• Switzerland
• Primary and Secondary Education
• 500 - 600 Employee

• Volunteer Tutor

  • Aug 2009 - Dec 2009

  Tutored students in Standard Level (SL) Biology course materials. Helped prepare them for final exams and guided their lab write-ups. Tutored foreign non-English speaking students; helped them grasp the English language and its grammar, subtleties etc. Tutored students in Standard Level (SL) Biology course materials. Helped prepare them for final exams and guided their lab write-ups. Tutored foreign non-English speaking students; helped them grasp the English language and its grammar, subtleties etc.



International Festival (Kermesse) at International School of Geneva

• Co-Organizer and Salesman

  • Apr 2009 - Apr 2009

  Organized and Sold donated materials to generate funds for charity Organized and Sold donated materials to generate funds for charity