Media Planner Executive

• Oct 2023 - Present

Media Executive

• Jul 2023 - Oct 2023

Media Planning Intern

• Jun 2023 - Jul 2023

• Monitored campaign performance, tracking key metrics and making data-driven optimizations for improved results.• Created comprehensive reports, providing in-depth analysis and actionable recommendations for future campaigns.• Collaborated with clients to understand campaign objectives and align media strategies accordingly.• Conducted post-campaign evaluations, assessing the effectiveness of media plans and driving continuous improvement.• Developed comprehensive Paid Social Briefs, MRF Briefs, and Media Plans.• Collaborated with cross-functional teams to facilitate the booking of media spots, ensuring timely and efficient execution of advertising placements.• Undertaking daily monitoring of competitors' activities, to inform and enhance our own media planning efforts Show less

Communications and Project Management Intern

• Mar 2023 - May 2023

• Created and scheduled content calendar for Agha, Nestlé Pure Life, and Publicis Levant on Instagram and Facebook • Generated posts performance report for Nestlé Pure Life and Agha. • Wrote creative briefs for Barista. • Conducted market Research for the launch of Barista new product. • Set up a Marketing and communication campaign for Barista new product launch. • Worked on a launch campaign for Visa. • Created and scheduled content calendar for Agha, Nestlé Pure Life, and Publicis Levant on Instagram and Facebook • Generated posts performance report for Nestlé Pure Life and Agha. • Wrote creative briefs for Barista. • Conducted market Research for the launch of Barista new product. • Set up a Marketing and communication campaign for Barista new product launch. • Worked on a launch campaign for Visa.

Digital Marketing Intern

• Jan 2023 - Mar 2023

Digital Marketing | SEO | Strategy: • Reorganizing the e-commerce store. • Proposed restructuring of the social media accounts and increasing engagement. • Market Research and analysis for expenditure. • Manage social media accounts. • Analyze email marketing campaigns. Digital Marketing | SEO | Strategy: • Reorganizing the e-commerce store. • Proposed restructuring of the social media accounts and increasing engagement. • Market Research and analysis for expenditure. • Manage social media accounts. • Analyze email marketing campaigns.

Marketing Intern

• May 2022 - Sep 2022

Digital Marketing | Branding | Strategy: •Proposed rebranding of the factory. •Proposed to create a website and social media accounts to create awareness. •Proposed to implement a new business model B2C model. •Proposed to be more engaged in direct marketing. •Worked on creating ads using ads manager. Digital Marketing | Branding | Strategy: •Proposed rebranding of the factory. •Proposed to create a website and social media accounts to create awareness. •Proposed to implement a new business model B2C model. •Proposed to be more engaged in direct marketing. •Worked on creating ads using ads manager.