Director, Communications and Community Development

• Aug 2022 - Present

Senior Manager, Communications and Community Development

• Nov 2021 - Aug 2022

Communications Manager, Canadian Technology

• Jul 2021 - Nov 2021

Senior Communications Consultant

• Oct 2018 - Jul 2021

 Planned and executed comprehensive, integrated, multi-channel, internal strategic communication plans to support enterprise-wide Digital transformation. Provided guidance and coaching to communications consultants and specialists to help execute the strategy and tactics to drive awareness across the organization. Provided strategic communications counsel and support to Chief Digital and Marketing Officer and other senior leaders. Included the development of materials for Board of Directors, Town Hall key messages and presentations. Led the brand re-development and repositioning of the Digital program for the organization.

Communications Consultant

• May 2017 - Oct 2018

 Provided internal and external communications consultation by developing strategic, integrated, cross-channel communications plans.  Developed grassroots external communications opportunities in partnership with internal stakeholders to promote our Cooperative Identity. Key initiatives include: Cross-channel campaigns for our Diversity and Inclusion initiative and our partnership with Habitat for Humanity.  Developed and led a multifaceted, integrated communications strategy that encompassed all areas of Marketing and Communications for a key, phased product launch. Led internal communications plan and media outreach.Achievements:o National media reach of over 9.5 million in phase oneo National media reach of over 32 million in phase two

Corporate Communications Senior Specialist

• Jan 2016 - Apr 2017

 Provided communications support for internal clients by developing strategic communications plans, executive speaking remarks for internal and external events and news articles.  Supported change management for major company initiatives, including developing internal communications to integrate acquisitions and employee relocation.  Managed communications for employee engagement and reward program initiatives for internal client group.  Special event and sponsorship communication support, including developing speaking points for International Women’s Day initiatives and Town Halls.

Senior Corporate Communications Advisor

• Aug 2013 - Dec 2015

 Worked with internal stakeholders to develop media materials and press releases, create proactive and reactive media messaging, Q&A documents, and develop key messages for various products and events, especially those which pertain to customer announcements.  Built corporate and product messaging framework to guide spokespeople for media interviews. Coordinated public speaking opportunities and media interviews for executives and company spokespeople. Wrote and edited blog posts to support various special projects.  Managed agency partners to support company communications objectives. Managed budget for all projects pertaining to the Customer Success Program, following corporate procurement policies. Achievements:o Edited and published a 240-page book of customer stories being utilized by the sales and marketing team.o Contributed to increase in media sentiment from 79 percent to 90 percent.

Marketing Specialist, Customer Success Program

• Oct 2010 - Aug 2013

 Coordinated the development of case studies to be used as sales and marketing collateral, including written, video and multimedia case studies. Supported the planning and execution of the annual BlackBerry Achievement Awards, including producing marketing and communications materials for the event and managing technical requirements. Ensured that the Customer Success Program was promoted within BlackBerry by keeping the Intranet site current with updated success stories and providing tools for internal stakeholders. Supported various internal teams to produce case studies and collateral for special projects, such as the Corporate Social Responsibility report, conferences and tradeshows.

Freelance

• Jun 2009 - Oct 2010

 Developed relationships with media to publicize client's clothing brand during the 2010 Winter Olympics. Resulted in a feature story on CTV’s eTalk prior to the games.  Wrote client's press releases and copy for website to promote products to print media outlets and online.  Negotiated and secure sponsorship opportunities to gain exposure for clients.  Hired to plan and execute Industry events. Clients include: Just For Laughs, m0851  Developed relationships with media to publicize client's clothing brand during the 2010 Winter Olympics. Resulted in a feature story on CTV’s eTalk prior to the games.  Wrote client's press releases and copy for website to promote products to print media outlets and online.  Negotiated and secure sponsorship opportunities to gain exposure for clients.  Hired to plan and execute Industry events. Clients include: Just For Laughs, m0851

Office Manager

• 2005 - 2008

 Managed all aspects of office administration along with an annual overhead budget of $25M. Handled the preparation of forecasts, quarterly reviews and updates.  Implemented a new budget process for office overhead expenses, resulting in 20% savings from FY2006 to FY2007.  Managed reception staff, from recruiting and training, through to establishing annual goals and objectives and conducting regular performance reviews. Resulted in a highly functional and motivated reception team.  Executed the closing and transition of the Montreal regional office to head office in Vancouver, including cancelling all contracts with minimal penalty and transferring responsibility of tasks.

Programming Coordinator

• 2004 - 2005

 Managed travel budget and preparation of artists' contracts.  Assisted in the booking of artists to the Festival, including scouting talent, screening submissions, and maintaining the Festival database.  Planned special events.  Managed travel budget and preparation of artists' contracts.  Assisted in the booking of artists to the Festival, including scouting talent, screening submissions, and maintaining the Festival database.  Planned special events.

Producer

• 2000 - 2003

 Managed all aspects of audio production, including casting, budgets, sound design, music rights negotiation, and contract preparation.  Planned special events, including annual Writers' Festival.  Managed all aspects of audio production, including casting, budgets, sound design, music rights negotiation, and contract preparation.  Planned special events, including annual Writers' Festival.