Experience

AllBright

• United Kingdom
• Think Tanks
• 1 - 100 Employee

• AllBright Digital Member

  • Sep 2022 - Present



Chelsea Football Club

• United Kingdom
• Spectator Sports
• 700 & Above Employee

• Senior Manager: Venue Experience & Revenue Growth

  • Aug 2021 - Present

  Alongside my continued responsibility for the creation and delivery of all of the Club’s VIP and Special Events, I am responsible for the creation and delivery of a calendar of VIP experiences for the club’s sponsors and highest-spending VIP clients, to support client retention and acquisition by adding value and maximise return on their investment. Events include VIP travel to European away games with the first team, private dinners with the Chairman, content-driven partnership summits with inspirational speakers and first-class hospitality experiences outside of football, partner networking events.I work closely with the Head of Venue & Hospitality to build a comprehensive strategy to support the growth of the venue division, including developments to the existing stadium, growing our premium inventory and database. In addition, I support the growth of the division through supplier deals and maximising yield from venues and hospitality inventory on matchdays and non-matchdays.Key Responsibilities:• Create and execute Club VIP events, including the ongoing development of the Player of the Year event• Overall project management for high-profile, charity and non-profit matches at the stadium• Liaison with and management of relationships with former players, celebrities and VIP supporters of the Club• Support the Chelsea Foundation with the ‘Tackling Anti-Semitism’ campaign, including the organisation and creation of events and bespoke activations• Project manage the development of the Chelsea Legends programme, working with the Chelsea Foundation to generate revenue for the Foundation and liaising with players and opposition club to deliver an exceptional player experience• Lead arrangements for all VIP experiences, both in person and on digital platforms, including European away trips for sponsors, VPs, Millennium Suite holders and VIP guests, and VIP invitations and experiences for Cup Finals and high profile matches and events

• Venue Project & VIP Event Manager

  • Jun 2016 - Present

  o Drive the brand through the creation and delivery of all VIP club events and high-profile CSR projects, including;o Close work with our global charity partner Plan International UK, creating events and experiences that deliver increased awareness and fundraising for our joint projects o Bespoke events for the Club’s ‘Say No To Anti-Semitism’ campaign, including the unveiling of a special mural on the West Stand and a fundraising dinner for the Imperial War Museum’s new Second World War and Holocaust gallerieso Supporting fundraising for the Chelsea Foundation through the creation and delivery of the annual Player of the Year awards night and celebratory Annual Lunch events o VIP charity fundraising dinners for organisations such as Kick It Out and the Imperial War Museumo Management and delivery of the Chelsea Legends programme. This involves working with the players, opposition teams and both internal and external stakeholders to ensure seamless delivery of home and away matches o Explore additional event opportunities at Stamford Bridge outside of the football season to drive brand awareness and new audiences, including;o Socceraid for UNICEF, the biggest charity soccer match in the worldo End of season pitch eventso Concerts on the pitch o Improve the VIP experience with a programme of events to support premium client retention and acquisition, including; o VIP networking events and B2B client entertainment experiences outside of football to provide additional return on client investment, partner networking and engagement eventso Enhanced fan and premium consumer engagement via ex-player involvement on matchdays o Chairman’s supper clubs, hosted European VIP away match visits and hosting opportunities in the Directors Box at home matches o Continued work on proposals to improve hospitality facilities, maximize the business mix and increase footfall across the site, utilising the high-net worth demographic and driving additional revenue

• Premium Seating & Venue Projects Manager

  • Jun 2013 - Present

  Develop and deliver a comprehensive marketing strategy across the Venue division, alongside Venue Marketing Manager and Campaign Manager. Includes use of technology and innovation to enhance the customer experience and implementation of effective tracking processes to be used throughout the Venue.Project manage the creation and implementation of a bespoke hospitality smartphone app. Manage all aspects and requirements for VIP clients, including Directors Box and VPs, and all VIP and sponsor away match trips. Develop and deliver a comprehensive client entertainment strategy across all Venue outlets. Lead on projects throughout the Venue with the aim of enhancing the customer experience and driving revenue across all Venue outlets.

• Matchday Sales Manager

  • Sep 2010 - Jun 2013

  I manage a team of 9 and am responsible for ensuring the matchday hospitality team perform to their best to consistently provide the highest level of customer satisfactionI work with Head of Venue to develop, grow and execute sales strategy resulting this year in the most successful renew campaign to dateWorking closely with our catering partner (Levy Restaurants) we deliver a high level of service on a matchday, identify areas for improvement and ensure improvements are implementedAlong with the Venue Marketing Manager and Head of Venue I develop our marketing strategy to deliver innovative campaigns, design matchday brochure, website and associated collateral to penetrate new target audiencesI manage a portfolio of key accounts and third party agents both in the UK and abroad and develop relationships with new corporate and leisure contacts and oversee the account management of 1300 corporate accounts. As part of the matchday strategy I create, event manage and deliver regular events for current and prospective clients, from 20 to 1300 guests

• Sales Account Manager

  • Apr 2005 - Sep 2010

  I joined Chelsea in an administrative role in the Matchday Sales team, and have since progressed first to Sales Executive then to Sales Account Manager.My role now includes overseeing the daily activities of 4 Sales Executives ensuring the Matchday Sales team maintain strong client relationships, maximise sales on a match by match and seasonal basis, developing relationships with key accounts and helping to generate new business for both match by match and seasonal sales. I work closely with the Operations team to ensure smooth delivery on a matchday helping to secure repeat business and to maintain and improve the matchday experience.



Heales Medical

• Occupational Health Office Administrator

  • Jul 2004 - Mar 2005

  Originally I joined as on a temporary basis, but was offered a permanent position shortly afterwards. My main duties involved assisting the Occupational Health therapists, managing the office administrative practices and putting into place procedures to more effectively follow up on client appointments and referrals. Originally I joined as on a temporary basis, but was offered a permanent position shortly afterwards. My main duties involved assisting the Occupational Health therapists, managing the office administrative practices and putting into place procedures to more effectively follow up on client appointments and referrals.