Experience

Bababam

• France
• Online Media
• 1 - 100 Employee

• Associée et codirigeante

  • Oct 2020 - Present

  Avec nos technologies, nos contenus, nos expertises, nous aidons les auditeurs, les éditeurs et les marques à conquérir le monde de l'audio digital. Nous avons notre propre maison d’édition. Nous créons, produisons et diffusons nos podcasts (L'Empreinte, Maintenant Vous Savez, Noises, True Story, Love Story, etc.). Cette expertise est mise à disposition des éditeurs, des plateformes de streaming et des marques. Nous intervenons à toutes les étapes de réflexion, déploiement et de diffusion de votre stratégie audio en France et à l’international.



NEVA.associés

• Managing director

  • 2017 - Present

  Nous accompagnons des dirigeants d'entreprise, des administrateurs, des fonds d'investissement qui souhaitent mettre le numérique au cœur de leur stratégie, de leur organisation et de leurs pratiques Marketing, Etudes, Communication, Relations Clients, Business. Nous oeuvrons pour la construction de passerelles entre grands Groupes et Startups. Nous accompagnons des dirigeants d'entreprise, des administrateurs, des fonds d'investissement qui souhaitent mettre le numérique au cœur de leur stratégie, de leur organisation et de leurs pratiques Marketing, Etudes, Communication, Relations Clients, Business. Nous oeuvrons pour la construction de passerelles entre grands Groupes et Startups.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Chief Digital, Media & Consumer Officer L'OREAL France

  • 2010 - 2017

  I created this department "Strategic Marketing" in response to new marketing and business challenges: the need to maximize integration of digital & data into marketing, communication and business practices; place consumer views and consumer insights at the heart of our strategies and practices; identify new strategic partnerships & accelerator models; define e-business challenges; measure the ROI of our action plans.Shared marketing services platform for >50 brands: Research & Consumer Insights, E-reputation, Media and Digital strategy & purchasing, Datas Projects (DMP, Programmatic, CRM), Consumer Care and Social room, Digital Learning program.START-UPS sourcing and growth program

• Executive management program of L’Oréal

  • 2005 - 2010

  Upskilling program that integrates executive training (Cedep / Insead) and operational experience:- General Management: Organization project manager for France Executive Committee- Marketing and Business unit manager for Travel Retail (25 million euros of sales)- Marketing and Business unit manager for mass market brands (50 million euros of sales)

• International Crisis & Risk Manager

  • 2001 - 2005

• International Chief Communication Officer

  • 1996 - 2001

  Various missions : Corporate Communication, Financial Communication, Public Affairs, Sponsoring and Corporate Image management.



Immobilière 3F

• Real Estate
• 700 & Above Employee

• Corporate Communication Manager

  • 1991 - 1995

  Internal and external communications, Public Affairs, relations with authorities and associations Internal and external communications, Public Affairs, relations with authorities and associations



Havas Group

• France
• Advertising Services
• 300 - 400 Employee

• Crisis communication & Risk management

  • 1990 - 1991

  Missions for the French government Information department (SIG) Missions for the French government Information department (SIG)