Experience

Cave Les Faîtières d'Orschwiller-Kintzheim

• France
• Beverage Manufacturing
• 1 - 100 Employee

• Direction

  • Nov 2019 - Present



Ecole de Management Strasbourg

• France
• 1 - 100 Employee

• Intervenante professionnelle et membre chaire Universitaire

  • Sep 2015 - Present



CV Champagne Nicolas Feuillatte

• Directrice Marketing international et Communication

  • Dec 2017 - Nov 2019

  Directeur Marketing et communication international – Membre du Comité de Direction Marque #3 mondiale, #1 en France (GMS et CHR) , 10,2 M bouteilles==> Stratégie valorisation globale : Définition Vision, Mission et Pilers Corporate du CVCNF ==> Stratégie Marketing : démarche collaborative de politique de Repositionnement de Prix public dans un calendrier international et Recrutement nouveaux consommateurs (refonte gamme, nouveaux produits de recrutement et prestige, plan promotionnel, nouveaux outils force de vente) ==> Communication : définir et décliner plateforme marque « enchantement » à l’international, Accompagner la transformation digitale de la marque , Strategie relation Presse ==> Cap Excellence : définir, transmettre une culture Marque et un discours Vin s(via Fdv, Presse, Réseaux Sociaux, merchandising point de vente) – plateforme e-learning ==> Management : 9 personnes en direct + équipe amont en mode projet



xFIVE scrl

• Acteur innovation en entreprise

  • May 2017 - May 2018

  Accompagnement de projet d'innovation en mode agile avec une démarche d'intelligence Collective (Hackathon industrie, coopérative agricole, Invinotech camp ) Accompagnement de projet d'innovation en mode agile avec une démarche d'intelligence Collective (Hackathon industrie, coopérative agricole, Invinotech camp )



PUNCH Powerglide

• France
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Mission

  • Dec 2016 - Jan 2017



Hager Group

• Canada
• Construction

• Mission de Conseil pour construire une Stratégie orientée vers l'Utilisateur Final

  • Nov 2015 - Oct 2016

  Mission d'accompagnement porte sur les point suivants :Exploration des motivations des UF en Focus groupe Analyse approfondie des occasions et motivations sur base d'étude quali Validation des key motivations et usages en "quanti " en vue de définir une cible d'UF et comprendre son parcours de satisfaction.Définition du positionnement /USP et offre services Hager pour la campagne UF Elaboration d'un Brief agence Sélection de la campagne via une consultation agences en vue de communiquer en direct avec les UF



Caddie SA

• Retail Office Equipment
• 1 - 100 Employee

• Marketing and new business dev Director

  • Jan 2013 - Dec 2014

  - Set up a recovery Strategy and coordinate Caddie « Rstore Plan » - Driving global marketing action plan and projects with the clear goal of better profitability (result Caddie trolley selling price increase from <100 € up to >120€) - New product innovation (from concept & development validation to the market launch pack) (result for new hybrid Caddie launch = 16 000 trolleys sold within 6 months including in Carrefour ) - Support sales assistance /catalogues / sales argumentation and tools / price list / trade fairs - Product range management for Retail, Logistics, hotels, aerport : database, pricing, end of life selection- Communication Strategy: External Communication, PR, advertising, e-marketing , shop on line - Define new product areas for expansion : Caddie luggages under Licence + CaddieHome range creation with VIA Management : be responsible to lead the marketing team and develop marketing competence & culture



Staub- member Zwilling Group

• International Marketing and product development Director

  • Dec 2007 - Jan 2013

  - International Marketing Strategy with the clear goal to increase the value creation model- Industrial product and colour development – reinforce Made in France advantage- Support sales assistance/key accounts/ trade fairs /communications- Relations with main subsidiaries (France, Germany, USA, Canada, Japan, China)- Double Staub cast iron volume in 3 years (300k to 670k products units with 53% margin rate )- 30% reduction in number of references in 2011- Creation Staub French Ceramic (15 new products - 335k sales volume in 2011)Direct management responsibility: 7



Brasseries Kronenbourg

• Belgium
• 1 - 100 Employee

• Chef de Groupe Direction innovation

  • 2004 - 2007

  Head of group Innovation: Identify new trends and implement offer for 5 years plan making it possible to gain market shares with medium/long-term value.3 company projects : Creation of a new category in France (target 500khl in 10 years) Implementation of a new Draught Beer technology "Super Fresh" in bars (+7% vol) Define Kronenbourg strategy for Premix drinks and specialty beer market in FranceManagement: 10 senior staff in project mode with close interaction with the S&N Group



Brasserie Kronenbourg

• France
• Food and Beverage Manufacturing
• 500 - 600 Employee

• Wine Marketing & business Strategy Manager

  • 1997 - 2004

  Marketing / Sales/ purchasing Strategy and operating a wine competence with strong business potentiel Promotion plan - communicationsManagement of wine sourcing range (23 M euros including 25 private label suppliers)Reduction in the number of references 8,500 to 3,200 unitsManagement: 15 Wine managers in the region Marketing / Sales/ purchasing Strategy and operating a wine competence with strong business potentiel Promotion plan - communicationsManagement of wine sourcing range (23 M euros including 25 private label suppliers)Reduction in the number of references 8,500 to 3,200 unitsManagement: 15 Wine managers in the region



Veronique Leroy

• France
• Medical Practices

• Mission de conseil au PDG

  • 1997 - 1997

  Mission de développement du business - créateur de mode Mission de développement du business - créateur de mode



Champagne De Venoge

• France
• Beverage Manufacturing
• 1 - 100 Employee

• International Marketing Directeur

  • 1993 - 1997

  Turnover 15-20 M€ with 40 % export – 50 persons - member of Saupiquet Group - International Strategy: repositioning image & public price in financial difficulty - Implementation of promotional tools - Traditional Catering circuit- bars–wine merchants via sales reps- mail order direct sales Management of teams: 3 staff + tour circuit hostesses + external agency Turnover 15-20 M€ with 40 % export – 50 persons - member of Saupiquet Group - International Strategy: repositioning image & public price in financial difficulty - Implementation of promotional tools - Traditional Catering circuit- bars–wine merchants via sales reps- mail order direct sales Management of teams: 3 staff + tour circuit hostesses + external agency



Groupe Marne et Champagne

• France
• Financial Services

• Responsable marketing Europe

  • 1991 - 1993

  Marketing & Brand Strategy Manager :- Alfred ROTHSCHILD: Hypermarket brand + BESSERATdeBELLEFON: international Traditional brand- Result In 1994 :Positioning of the A. ROTHSCHILD brand as a leading brand in hypermarketsManagement: 2 staff + integrated Printing activity Marketing & Brand Strategy Manager :- Alfred ROTHSCHILD: Hypermarket brand + BESSERATdeBELLEFON: international Traditional brand- Result In 1994 :Positioning of the A. ROTHSCHILD brand as a leading brand in hypermarketsManagement: 2 staff + integrated Printing activity



Euro RSCG, Publicis, Malherbes Design, Shaya & Co, Rapp Collins, Soleil Noir, etc

• Advertising Services
• 1 - 100 Employee

• Business Development

  • Sep 1988 - Jul 1991

  Responsable du développement commercial, en charge de la prospection de nouveaux clients dans le secteur du Champagne Responsable du développement commercial, en charge de la prospection de nouveaux clients dans le secteur du Champagne