Experience

Publishers "Prosveshchenye"

• Russian Federation
• Book and Periodical Publishing
• 1 - 100 Employee

• Lead Marketing Manager

  • Jun 2014 - Present

  Organization of participation of the publishing house in specialized regional and international exhibitions (including those with individual development of the leased area, up to 220 sq.m.) and other large-scale events (conferences, seminars, etc.); Organization of events to promote products: determining the timing, format, lecturer resource, event programs, compiling business trip programs, processing travel documents; Development of plans for the participation of the publishing house in specialized exhibitions, large-scale events to promote products; Planning and development of the budget for exhibition activities, large-scale events; Preparation of technical specifications for the development of design projects for exhibition stands; Search and determination of the optimal developer of the exhibition area, project management, control of construction and design of the company's exhibition area; Identification of needs, development and preparation of advertising and information materials and souvenirs; Planning and budget development for POS materials; Ensuring a clear document flow (conclusion of contracts, execution of accounting documents); Preparation of documentation for tenders for the development of a design project for an exhibition stand and construction of an exhibition area. Show less



LLC "Media Glob"

• Lead Marketing and PR Manager (project work)

  • Jan 2014 - Jun 2014

  Development and implementation of a marketing strategy for promoting a specialized exhibition; Development of proposals for cooperation; Media planning; Interaction with information partners; Interaction with contractors for the placement of direct advertising (TV, Radio, Press, Internet, Outdoor advertising); Writing and distribution of press and post-releases, advertising texts and messages; Media accreditation; Maintaining a database of contacts; Control of document flow, resolution of issues related to advertising placement; Identification of needs, development and preparation of advertising and information materials and souvenirs; Calculate and control of the budget of advertising and PR campaigns; Reporting and presentations on planning, preparing and holding events to the company's management. Show less



Publishers "Prosveshchenye"

• Russian Federation
• Book and Periodical Publishing
• 1 - 100 Employee

• Leading Media Specialist

  • Oct 2008 - Jan 2014

  Development of advertising texts of a publishing house for placement in print and electronic media, quality control, ensuring visibility and accessibility of advertising; Development of plans for advertising campaigns in the media to promote the printed products of the publisher to the market and determine the cost of their implementation within the allocated budget for advertising in the media; Development of forms and methods of advertising in the media, options for their text, color design; Development and implementation of agreements and contracts for advertising the products of the publishing house; Establishing contacts with business partners, collecting the necessary information to expand external relations. Show less