Experience

Australian Lifestyle Brands

• Australia
• Wholesale
• 1 - 100 Employee

• Sales Manager

  • Nov 2020 - Present

  Managing sales, marketing and distribution for ASPAR - botanically active skincare, beforeyouspeak - high performance coffee, Smelly Balls - car/air freshener and TLC - cleaning products Managing sales, marketing and distribution for ASPAR - botanically active skincare, beforeyouspeak - high performance coffee, Smelly Balls - car/air freshener and TLC - cleaning products



Felted Soul

• Sales Marketing Consultant

  • Feb 2018 - Aug 2021

  Felted Soul is soon to be launching into the market with a beautiful range of stylish Australian made felt products. My mandate includes product development, manufacturing, sales and marketing. Felted Soul is soon to be launching into the market with a beautiful range of stylish Australian made felt products. My mandate includes product development, manufacturing, sales and marketing.


MooGoo
• Norway
• Restaurants
• Sales Manager MooGoo Skin Care, A Bit Hippy, Dusty Girls & Dr Zoo

  • Apr 2019 - Mar 2020


ghd

• United Kingdom
• Retail
• 500 - 600 Employee

• Area Manager

  • Nov 2018 - Apr 2019

  ghd hair is an iconic brand that has been revolutionising hair styling since 2001 ghd hair is an iconic brand that has been revolutionising hair styling since 2001



Aurora Spa Retreat

• Australia
• Wellness and Fitness Services
• 1 - 100 Employee

• Sales and Promotion Representative

  • Apr 2014 - Apr 2015

  Contracted to optimise B2B sales and promotions for Aspar product line. Contributed to development of sales by expanding retail sales to gift stores, speciality outlets and beauty salons Contracted to optimise B2B sales and promotions for Aspar product line. Contributed to development of sales by expanding retail sales to gift stores, speciality outlets and beauty salons



Rakumba Lighting

• Australia
• Design Services
• 1 - 100 Employee

• Director Of Special Projects

  • Jun 2014 - Jan 2015

  Employed with ambitious mandate to drive sales growth, build brand awareness in the marketplace enabling business to penetrate new market segments. Initiated B2B sales strategy to break into retails sales. Nurtured existing relationships with major retailer Freedom Furniture. Employed with ambitious mandate to drive sales growth, build brand awareness in the marketplace enabling business to penetrate new market segments. Initiated B2B sales strategy to break into retails sales. Nurtured existing relationships with major retailer Freedom Furniture.



Bella and Buddy

• United Kingdom

• Business Owner

  • Jan 2009 - Dec 2013

  Built Children's clothing and gift store with strong local community presence. Converted a building into a unique, playful and useful child friendly space resulting in immediate interest and loyal customer base. Managed buying strategy and sourced unique brands locally and overseas, launched online sales platform, hired, trained and mentored sales team. Built Children's clothing and gift store with strong local community presence. Converted a building into a unique, playful and useful child friendly space resulting in immediate interest and loyal customer base. Managed buying strategy and sourced unique brands locally and overseas, launched online sales platform, hired, trained and mentored sales team.



Federal Publishing Company

• National Advertising Director - delicious magazine

  • Mar 2000 - Mar 2002

  Launched magazine delicious and relaunched Super Food Ideas. Created sales budgets, promotions and marketing strategy with full accountability for overall performance. Built team of sales representatives who exceeded targets and expectations. Engaged leading advertising agencies and associated clients selling to brands such as Nestle, Kraft, Unilever and Coles. Launched magazine delicious and relaunched Super Food Ideas. Created sales budgets, promotions and marketing strategy with full accountability for overall performance. Built team of sales representatives who exceeded targets and expectations. Engaged leading advertising agencies and associated clients selling to brands such as Nestle, Kraft, Unilever and Coles.



Australian Consolidated Press (ACP)

• National Advertising Manager

  • Feb 1998 - Mar 2000

  Launched Australian Table magazine into a competitive market in collaboration with Coles Launched Australian Table magazine into a competitive market in collaboration with Coles



Text Media Group

• United States
• Software Development

• Victorian Advertising Manager

  • Jan 1996 - Feb 1998

  Launched Australian Good Taste magazine (collaboration with Woolworths), a first in Australian magazine publishing. Modelled launch on Sainsbury magazine. Launched Australian Good Taste magazine (collaboration with Woolworths), a first in Australian magazine publishing. Modelled launch on Sainsbury magazine.


Australian Consolidated Press
• Advertising Manager

  • Jan 1992 - Jan 1996

Mariana Hardwick
• Retail Apparel and Fashion
• 1 - 100 Employee
• Marketing Executive, Wholesale Manager, Advertising Manager

  • 1985 - 1992