Experience

Trust Motors - Peugeot/Citroën/DS/Opel

• Romania
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Director of Marketing and Communication - Opel & Citroen Brands

  • Jul 2021 - Present



UNIQA Asigurari SA

• Insurance
• 300 - 400 Employee

• Director Strategic Sales Development, Marketing and Communication

  • Dec 2016 - Jul 2021

  Strategic Marketing • Responsible to establish a new profitable commercial strategy based on economic and social potential with immediate and direct impact in company profitability.• Developed go-to-market strategies; identified core target verticals/industries and built sales tools to address themSales Controlling• Being responsible for creating and implementing the tools and systems to optimize sales reporting system for the management regarding sales channels performance • Propose the sales strategy to the senior management and support the annual target setting for the sales channels• Sales remuneration systems-based on performance and profitability KPI’sProduct Strategy• Leads cross-functional teams to design, develop, launch and grow UNIQA product portfolio;• Being responsible for the strategy regarding “go-to-market” approach;Online Strategy• Being responsible for creating and implementing the online strategy both, advertising and sales;Marketing, Communication & Online • Managed a $1.5 Million spend for advertising, PR and customer relationship development.• Created and executed a global branding strategy customized by region with one cohesive message. • Developed company and product positioning and corporate messaging architectureQuality and Complaints• Steering the customer complains process by collaborating with the core business departments to improve UNIQA public imagine and increase customer satisfaction;



BRD Asigurari de Viata and BRD Pensii

• Head of Operational Marketing and Communication

  • Apr 2008 - Dec 2016

  Domain activity: Life Insurance and Private Pensions - Lead the project of launching new SGI brands in Romania: BRD Asigurări de Viață and BRD Pensii - Managing internal and external resources to bring new business from efficient marketing & commercial projects (online and offline)- Developing and implementing communications and media strategies, for both corporate and retail - Lead the development and execution of marketing and commercial communications initiatives including product launches, sales collateral, campaigns, public relations, internal communication and corporate events.- Managing the on-line and off-line lead generation channels- Coordinate the implementation of the Digital Transformation process inside the company: digital marketing, QR code, Smartphone App and Social media marketing integration, email marketing, SEO, SEM- Managing the collaboration framework and relationship with creative and media agencies, with research, BTL and on-line providers & internal clients and stakeholders (product management, TLMK, Sales, OPS, IT, Legal & Compliance)Products’ communication under management: Employee Benefits, Group Health Insurance, Group Life Insurance, Voluntary Private Pensions, Mandatory Private Pensions, Credit Life Insurance, Savings



Banca Transilvania Asigurari

• Corporate Marketing Manager

  • Dec 2005 - Apr 2008

  Domain activity: General Insurance - Managing the creation, implementation and execution of marketing plan for corporate insurance products, in line with commercial and business objectives- Coordinate the marketing processes for delivering activities that enable customer acquisition, engagement, loyalty, retention, cross sell, up sale & customer satisfaction;- Working with top management and business units heads for strategy building and execution, for pitching and presenting projects;- Campaign management in ATL, BTL, digital and social media, trade marketing, POS communication, loyalty programs, sales incentive campaigns, - Managing the collaboration framework and relationship with creative and media agencies, with research, BTL and on-line providers & internal clients and stakeholders (product management, TLMK, Sales, OPS, IT, Legal & Compliance)



SIVECO Romania

• Romania
• Software Development
• 200 - 300 Employee

• Marketing Specialist

  • Mar 2005 - Dec 2005

  Domain activity: IT- Lead generation and follow-up commercial activities - Commercial analysis (competition, sales capabilities) - Developing corporate campaigns (direct marketing campaigns, customized presentations and advertising)- Organization major events, locally and abroad; including internal events press conferences & press briefings and events for the customers- CRM administrator - Advertising and PR activities, writing press communication and articles- Development and execution of marketing and commercial communications initiatives including product launches, sales collateral, campaigns, public relations, internal communication and corporate events.