Nadia Feletti

Head Of Marketing at Oakleigh Grammar
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Contact Information
us****@****om
(386) 825-5501
Location
Melbourne, Victoria, Australia, AU
Languages
  • Italian -
Skills

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Credentials

  • HTML Essential Training (2017)
    LinkedIn
    Sep, 2020
    - Oct, 2024
  • Learn to Lead with UNSW
    AGSM @ UNSW Business School
    Aug, 2020
    - Oct, 2024
  • Prosci Change Management Certification
    Being Human

Experience

  • Oakleigh Grammar
    • Australia
    • Primary and Secondary Education
    • 1 - 100 Employee
    • Head Of Marketing
      • Jan 2022 - Present

      As part of the Executive Team, I am responsible for developing strategic marketing initiatives to increase brand awareness and reputation, foster strong community connections and develop enrolment strategies nationally and internationally. I mentor and lead a marketing team responsible for events, advertising and promotions, PR, alumni relations, communications, digital and social media and more. As part of the Executive Team, I am responsible for developing strategic marketing initiatives to increase brand awareness and reputation, foster strong community connections and develop enrolment strategies nationally and internationally. I mentor and lead a marketing team responsible for events, advertising and promotions, PR, alumni relations, communications, digital and social media and more.

  • Peter Berry Consultancy
    • Australia
    • Business Consulting and Services
    • 1 - 100 Employee
    • Strategic Marketing Manager
      • Feb 2021 - Dec 2021

      PBC is a multi-disciplinary global consulting firm that helps clients select and develop the right people, build better teams, drive leadership capability and enhance organisational performance. As Strategic Marketing Manager, I worked closely with Executive Leadership to develop and oversee the implementation of PBC's marketing strategy aimed at driving new business growth, increasing revenue from existing business and building PBC brand awareness in Australia and globally. I developed and led a rebrand strategy aimed at improving engagement, consistency and awareness. Show less

  • Marketing Story
    • Australia
    • Advertising Services
    • Freelance Writer and Marketing Communications Specialist
      • Dec 2019 - Feb 2021

      Freelance B2B and B2C marketing and writing for small to medium businesses. Clients in education, coaching, fitness and construction. Freelance B2B and B2C marketing and writing for small to medium businesses. Clients in education, coaching, fitness and construction.

  • imageseven
    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Jun 2016 - Dec 2019

      Based onsite, full-time with the client (a leading Pre-K to Year 12 independent school) as Director of Marketing. I was responsible for developing strategy and managing delivery of marketing communications, advertising, public relations, community engagement, social media, issues management and spear-heading the digital inbound marketing strategy. Based onsite, full-time with the client (a leading Pre-K to Year 12 independent school) as Director of Marketing. I was responsible for developing strategy and managing delivery of marketing communications, advertising, public relations, community engagement, social media, issues management and spear-heading the digital inbound marketing strategy.

  • Family and Community Services NSW, Aboriginal Housing Office
    • Senior Project Officer, Communications
      • Oct 2012 - Jul 2016

      Responsible for developing and applying culturally appropriate internal and external communications strategies to support policy implementation and ministerial requirements. Collaborating and managing engagement with internal and external stakeholders to ensure targeted, supported and achievable communications strategies . Manage all regular publications and events as well as applying change management principles to communication initiatives through times of instability. Responsible for developing and applying culturally appropriate internal and external communications strategies to support policy implementation and ministerial requirements. Collaborating and managing engagement with internal and external stakeholders to ensure targeted, supported and achievable communications strategies . Manage all regular publications and events as well as applying change management principles to communication initiatives through times of instability.

  • Investment Property Solutions
    • Real Estate
    • National Marketing Manager
      • Dec 2005 - Jun 2007

      IPS provided wealth management and property investment opportunities. Established the marketing function and developed a five-year marketing strategy. Sat on the business steering committee and developed and implemented a major rebrand strategy ensuring key internal stakeholder engagement. Responsible for brand management, public relations, advertising, channel marketing, publications, website and CRM. Managed nationwide events and worked closely with RAMS Home Loans marketing to identify joint marketing opportunities. Managing external call centre activity (lead generation), and data mining. Show less

  • Optus Small Business
    • Australia
    • Information Technology & Services
    • Marketing Consultant
      • Sep 2005 - Dec 2005

      Singular focus project role - managed all facets of a business-to-business roadshow. Responsible for ensuring delivery of presentations, staging and giveaways for participants, on time and on budget. Singular focus project role - managed all facets of a business-to-business roadshow. Responsible for ensuring delivery of presentations, staging and giveaways for participants, on time and on budget.

  • Optus Mobile
    • Telecommunications
    • Marketing Communications Manager
      • Sep 2004 - Jun 2005

      Accountable for managing the Advertising and Promotions calendar and budgets across the mobile phone group to support achievement of annual operating targets. Managed the advertising agency relationship for all Optus mobile marketing teams, carrying out reviews and dealing with issues. Mentored and managed own team and co-ordinated other teams. Managed end-to-end mass media marketing campaigns, including post-implementation reviews and ROI analysis. A key function was stakeholder management to ensure budgets and timings were kept on schedule and relationships remained productive. Show less

  • Telstra
    • Australia
    • Telecommunications
    • 700 & Above Employee
    • Marketing Manager BigPond
      • Oct 2003 - Sep 2004

      Managed multi-million dollar mass media campaigns, including writing and delivering briefs, managing internal and external stakeholders and agencies, concept development, monitoring, and post-implementation review. Negotiated with internal teams to secure call centre capacity where competition was strong, in a highly bureaucratic environment. Managed multi-million dollar mass media campaigns, including writing and delivering briefs, managing internal and external stakeholders and agencies, concept development, monitoring, and post-implementation review. Negotiated with internal teams to secure call centre capacity where competition was strong, in a highly bureaucratic environment.

  • OzEmail
    • Technology, Information and Internet
    • Brand Marketing Manager
      • Aug 2001 - Sep 2003

      Managed a team handling all marketing and communications including advertising, public relations, publications, collateral, web content and direct marketing. Worked closely with sales to ensure marketing strategies delivered to company objectives, and was responsible for developing media campaigns with external agencies. Managed a major corporate rebrand and implemented a successful business enterprise project.

    • Channel Marketing Manager
      • Feb 2001 - Aug 2001

      Working in consultation with channel partners my role was to ensure in-store product placement and promotions. Responsible for corporate sponsorships (Musica Viva, Sydney Theatre Company, Walkely Awards, Onya Awards, Womadelaide) and producing regular publications for channel partners. Worked closely with sales and business development to identify and exploit marketing opportunities.

  • Olympic Coordination Authority / Sydney Olympic Park Authority
    • Promotions Manager
      • Feb 2000 - Mar 2001

      My role was to promote Sydney Olympic Park (SOP) to the corporate, leisure and tourist markets as a singular venue. This required sensitive stakeholder management of eight separate venues to foster collaborative marketing initiatives. Managed the advertising and promotion calendar and budgets targeting different catchment areas and cultural groups. Maintained effective liaison with print, broadcast and other media nationally and internationally and was the media officer for the venue during the 2000 Sydney Olympic Games. Show less

  • Avillion Hotel Sydney
    • Hospitality
    • 1 - 100 Employee
    • Public Relations Manager
      • Jan 1999 - Nov 1999

      Built brand awareness in the corporate, leisure and inbound markets pre and post-opening both locally and internationally. Managed opening publicity events involving major cross promotion with national radio. Responsible for developing and implementing marketing strategies to drive sales in the business and leisure markets and was the key media contact. Built brand awareness in the corporate, leisure and inbound markets pre and post-opening both locally and internationally. Managed opening publicity events involving major cross promotion with national radio. Responsible for developing and implementing marketing strategies to drive sales in the business and leisure markets and was the key media contact.

  • Lake DSP
    • Marketing Executive
      • Feb 1998 - Jan 1999

      Responsible for all aspects of the marketing mix from developing advertising campaigns and technical guides to coordinating presence at international trade fairs and generating positive media coverage. Responsible for all aspects of the marketing mix from developing advertising campaigns and technical guides to coordinating presence at international trade fairs and generating positive media coverage.

  • Davco Australia Limited
    • Australia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Consultant
      • Mar 1997 - Dec 1997

      Contract position Established in house marketing function and inhouse graphic design to realise substantial savings. Responsible for product packaging design, B2B and B2C marketing, collateral production and public relations to generate positive coverage of Davco's tile adhesive and grout products. Contract position Established in house marketing function and inhouse graphic design to realise substantial savings. Responsible for product packaging design, B2B and B2C marketing, collateral production and public relations to generate positive coverage of Davco's tile adhesive and grout products.

  • Australian Building Adhesives
    • Advertising and Promotions Manager
      • Jan 1993 - Oct 1994

      Managed all aspects of the marketing mix including product packaging design, point of sale materials, advertising, brochureware, technical guides, specification guides. Managed consumer and business PR to generate positive coverage for ABA's range of tiling products. Managed all aspects of the marketing mix including product packaging design, point of sale materials, advertising, brochureware, technical guides, specification guides. Managed consumer and business PR to generate positive coverage for ABA's range of tiling products.

  • Media Focus
    • Uganda
    • Technology, Information and Media
    • Journalist/Consultant
      • Mar 1989 - Dec 1992

      Worked as a journalist/PR consultant with a variety of clients in the technology, construction, and paper industries. Responsible for media releases, maintaining effective relationships with media personnel, feature writing and organising events. Worked as a journalist/PR consultant with a variety of clients in the technology, construction, and paper industries. Responsible for media releases, maintaining effective relationships with media personnel, feature writing and organising events.

Education

  • Australian Graduate School of Management
    MBA Executive, Business Administration and Management, General
    2002 - 2004
  • Western Sydney University
    Bachelor of Arts - Applied Communication, Public Relations, Journalism, Advertising, and Media Production
    1986 - 1988

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