Yasmin Nadhirasari
Strategy Lead at Nation Insights- Claim this Profile
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Topline Score
Bio
Bayu Ramadhan
Yasmin is wonderful to work with and has exceptional expertise in the creative landscape that is equipped with a robust data-driven mindset, in which a combination that is pretty scarce to find. Despite the relatively young age, she consistently demonstrated solid leadership qualities and very capable during her time in Gojek's GO-VIDEO and Moka, where she spearheads the creative folks on both occasions. Her work ethics and hands-on approach won her the respect of internal and external stakeholders as she can spit-ball ideas all day long, get things done through efficient execution and delivers desirable results in the end. Yasmin has a very positive attitude towards any responsibility that is entrusted to her, and I find her enthusiasm and dedication both inspiring and motivating her peers and subordinates, she made the project a dream, and it is always a joy to behold to explore for a chance in collaborating with her again in the future.
Ferdi Anggriawan
She never settles for less. She never lets her quality watered down just to adapt with common industrial standard. Yasmin is truly an agile creative marketeer with long list of commendable portfolios. She is the best person to work with should you want to grow your brand beyond the audience.
Bayu Ramadhan
Yasmin is wonderful to work with and has exceptional expertise in the creative landscape that is equipped with a robust data-driven mindset, in which a combination that is pretty scarce to find. Despite the relatively young age, she consistently demonstrated solid leadership qualities and very capable during her time in Gojek's GO-VIDEO and Moka, where she spearheads the creative folks on both occasions. Her work ethics and hands-on approach won her the respect of internal and external stakeholders as she can spit-ball ideas all day long, get things done through efficient execution and delivers desirable results in the end. Yasmin has a very positive attitude towards any responsibility that is entrusted to her, and I find her enthusiasm and dedication both inspiring and motivating her peers and subordinates, she made the project a dream, and it is always a joy to behold to explore for a chance in collaborating with her again in the future.
Ferdi Anggriawan
She never settles for less. She never lets her quality watered down just to adapt with common industrial standard. Yasmin is truly an agile creative marketeer with long list of commendable portfolios. She is the best person to work with should you want to grow your brand beyond the audience.
Bayu Ramadhan
Yasmin is wonderful to work with and has exceptional expertise in the creative landscape that is equipped with a robust data-driven mindset, in which a combination that is pretty scarce to find. Despite the relatively young age, she consistently demonstrated solid leadership qualities and very capable during her time in Gojek's GO-VIDEO and Moka, where she spearheads the creative folks on both occasions. Her work ethics and hands-on approach won her the respect of internal and external stakeholders as she can spit-ball ideas all day long, get things done through efficient execution and delivers desirable results in the end. Yasmin has a very positive attitude towards any responsibility that is entrusted to her, and I find her enthusiasm and dedication both inspiring and motivating her peers and subordinates, she made the project a dream, and it is always a joy to behold to explore for a chance in collaborating with her again in the future.
Ferdi Anggriawan
She never settles for less. She never lets her quality watered down just to adapt with common industrial standard. Yasmin is truly an agile creative marketeer with long list of commendable portfolios. She is the best person to work with should you want to grow your brand beyond the audience.
Bayu Ramadhan
Yasmin is wonderful to work with and has exceptional expertise in the creative landscape that is equipped with a robust data-driven mindset, in which a combination that is pretty scarce to find. Despite the relatively young age, she consistently demonstrated solid leadership qualities and very capable during her time in Gojek's GO-VIDEO and Moka, where she spearheads the creative folks on both occasions. Her work ethics and hands-on approach won her the respect of internal and external stakeholders as she can spit-ball ideas all day long, get things done through efficient execution and delivers desirable results in the end. Yasmin has a very positive attitude towards any responsibility that is entrusted to her, and I find her enthusiasm and dedication both inspiring and motivating her peers and subordinates, she made the project a dream, and it is always a joy to behold to explore for a chance in collaborating with her again in the future.
Ferdi Anggriawan
She never settles for less. She never lets her quality watered down just to adapt with common industrial standard. Yasmin is truly an agile creative marketeer with long list of commendable portfolios. She is the best person to work with should you want to grow your brand beyond the audience.
Experience
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Nation Insights
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India
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IT Services and IT Consulting
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Strategy Lead
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Dec 2022 - Present
Conducted a wide range of research projects, including exploratory, product/service design, innovation, brand strategy, and comms evaluation. Working end-to-end from project scoping & design, running FGD & interviews, data analysis, to facilitating workshops.Advised clients across sectors (technology, FMCG, banking, hospitality) on markets across APAC+ (Indonesia, Singapore, Thailand, Phillippines, Vietnam, India, and Australia).Collaborated with quantitative agencies on market sizing and segmentation projects, as well as creative agencies on brand & communications projects. Show less
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Senior Researcher
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Jun 2021 - Dec 2022
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Researcher
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Oct 2019 - Jun 2021
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Head of Creative
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Jan 2018 - Jul 2018
Headed the creative function of Moka's marketing department. Built the #PercayaMoka brand campaign from the ground up, from its communication to visual content strategy. Developed and produced Moka's video and photography content from its conception to distribution, down to video performance analysis. Managed projects and collaborated with small business owners and external production crew to execute more than 15 video contents and hundreds of photography material in 6 short months with a small team of three. Show less
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GO-LIFE Lead Creative
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Oct 2016 - Jan 2018
Building and leading the GO-LIFE creative team in developing its creative branding and art direction, and also managing its entire creative projects. Responsible for the creative side of GO-LIFE marketing, the conception, and execution of all of its visual assets, including design, copywriting, photography, video contents, social media contents, online and offline advertisements, and web contents.
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GO-LIFE Lead Graphic Designer
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Sep 2015 - Oct 2016
Lead graphic designer for GO-JEK's new lifestyle division. Responsible for creating the visual identity and supporting the marketing function with creative design for both online and offline campaign. Also, supports tech with UI design.
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SOSJ Design Bureau and Consultancy
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Indonesia
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Design Services
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1 - 100 Employee
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Graphic Design Intern
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Aug 2014 - Dec 2014
Responsible for the visual branding of General.co. Also involved in creative works for clients such as: • FJ Bistro & Deli • Union • Cork & Screw • CASA • Waroeng Kita • and many others. Responsible for the visual branding of General.co. Also involved in creative works for clients such as: • FJ Bistro & Deli • Union • Cork & Screw • CASA • Waroeng Kita • and many others.
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FullFill
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Indonesia
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Design Services
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1 - 100 Employee
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Graphic Design Intern
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Jul 2013 - Sep 2013
Involved in works for clients such as Bank BTPN, Cemani Toka, and Paper Gallery. Involved in works for clients such as Bank BTPN, Cemani Toka, and Paper Gallery.
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Alegrium
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Indonesia
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Computer Games
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1 - 100 Employee
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Junior Graphic Design & Illustration Intern
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Jan 2013 - Feb 2013
Involved in the Icon Pop Quiz and Icon Pop Brand project. Involved in the Icon Pop Quiz and Icon Pop Brand project.
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Education
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2018 - 2019
King's College London
Master of Arts - MA, Cultural and Creative Industries -
2011 - 2015
Binus International
Bachelor of Arts (BA), Graphic Design
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