Experience

Gameplan Training

• United Arab Emirates
• Professional Training and Coaching
• 1 - 100 Employee

• Managing Partner

  • Jan 2010 - Present

• Managing Partner - Gameplan Training Solutions

  • Jun 2010 - Present

  • Promoted from Training Manager to Managing Partner in January 2017.• Proven success and multiple follow on sales over the last 8 years with established clients in verticals such as Hospitality, IT, Service sectors, Retail, and FMCG across the Middle East and North Africa region.• Delivered over 1200 training days in various sectors across the Middle East and North Africa region ranging from leadership training to sales development programs.• Specialised in technical training on behalf of clients. I have been involved in new systems training delivery of both infrastructure and software (order forecasting accuracy reports, technical analysis and external field auditing using mobile devices).• Delivered coaching and training programs from Director level to junior level staff across multiple sectors and languages.• For one of the world’s largest FMCG companies, transformed sales processes and established Sales Academies which resulted in increased revenues, more profitable product mix and higher sales margins.• For one of the largest confectionary companies, implemented an initiative called “Own the Store” in under 12 months that introduced category management, key account management and instore audit templates. • Certified and trained in delivering Kirkpatrick and Brinkerhoff (HPLJ), and a UK PRISM (brain mapping through neuroscience) practitioner. Show less



Al Rayan Projects Contracting

• Hospitality
• 1 - 100 Employee

• General Manager

  • Dec 2008 - May 2010

  • Within the first financial year managed 10 high profile hospitality and commercial projects from inception to completion across the GCC valued at 8m AED. • Exceeded my target KPI’s ranging from overhead costs as a percentage of net sales and gross profit margins. • Segmented the business into dynamic efficient cost centres serving hospitality, government and commercial sectors; this ensured that the needs of the customer were fulfilled to a higher standard, hence more customer-centric. • Restructured the company to avoid unnecessary losses that were detrimental to the business by streamlining and introducing new processes and policies to abide by. Show less



Lexmark

• United States
• Information Technology & Services
• 700 & Above Employee

• Regional Sales Manager

  • Apr 2006 - Dec 2008

  • Set up the entire Consumer Printing Division for Lexmark Middle East including appointing distributors, defining the pricing strategy for the MENA region. • Recruited, coached and managed a team of 5 Retail Sales Managers and Merchandising staff spanning the region. • Negotiated the commercial contracts with selected distributors and managed monthly performance review meetings to ensure the sales objectives were being achieved. • Designed and implemented a new and effective pricing scheme coupled with enticing partner initiatives with all major retailers and influential distributors. Show less



TD SYNNEX North America

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Regional Sales Manager - IT Distribution

  • Feb 2004 - Apr 2006

  • Responsible for driving sales and profitability through business relationships with power retailers in the Middle East and North Africa region. • Regular engagement with 17 IT vendors (HP, Linksys, Dell, Lenovo plus other blue-chip vendors), in promoting, marketing and selling of their retail portfolio into the retail chain. • Gained promotion to Retail Manager within the 3 months of joining Techdata. • Achieving consistent sales growth by adding new customer accounts to the existing portfolio and increasing the revenue with our long-term customers through promotions and close relationships. Show less



Dixons Carphone

• United Kingdom
• Retail
• 700 & Above Employee

• General Manager -Dixons Stores Group Ltd (UK) Consumer Electronics Retailer

  • Jan 1999 - May 2004

  • Successful General Management of multiple consumer electronic stores in the DSG group in different locations including Curry’s and Pc World. • Delivered sales revenue and margin increase by implementing the specific store business plan, managing internal marketing budgets and all aspects relating to the stock audit. • Set up and opened new 22,000sq. ft store and closure of previous 9,000 sq. ft facility. • Dealing with all aspects of performance and relationship management including the introduction of personal development plans for over 200 staff. • Coordinating and implementing stock audits and exceeding stock related targets through effective staff motivation and in-store merchandising. • Overseeing all customer service and operational issues in line with company procedures. Show less