Nada Aref

Media Executive at The Ginger Firm
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Contact Information
us****@****om
(386) 825-5501
Location
Qesm Heliopolis, Cairo, Egypt, EG
Languages
  • Arabic Native or bilingual proficiency
  • English Professional working proficiency

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Credentials

  • Deutsch Course Level A1
    Goethe-Institut e.V.
    Dec, 2018
    - Nov, 2024
  • IELTS Band Score 6.5
    British Council
    Dec, 2019
    - Nov, 2024

Experience

  • The Ginger Firm
    • Advertising Services
    • 1 - 100 Employee
    • Media Executive
      • Apr 2022 - Present

      I was promoted to lead Microsoft and Western Digital accounts.- Secured a couple of interviews with Bloomberg Alsharq, SkyNews Arabia, Al Arabia, and ON TV during COP27 for Microsoft GM Egypt/Africa and Head of Middle East & Africa.- Secured several product reviews for Western Digital (WD) with key tech bloggers and targeted media such as Lawendy Tech & Follow ICT.- As part of my role, I provided support and assistance to Hassan Allam, Michelin, and MAF in their public relations efforts from drafting, listing key targeted media, stakeholders and governmental officials. - Built and maintained strong relationships with key media contacts and influencers.- Support in writing and editing compelling press releases, pitches, and other PR materials.- Monitored and analyzed the effectiveness and impact of PR activities using various metrics and tools.- Managed and supervised junior PR staff and interns.- Researched and identified new PR opportunities and trends.- Handled crisis communication and reputation management issues.- Collaborated with other departments and external partners to ensure a consistent and coherent brand message.- Prepared and presented media reports and dashboards, using data visualization and storytelling techniques, to showcase the results and achievements of PR campaigns to internal and external stakeholders. Show less

    • Media Analyst
      • Mar 2020 - Mar 2022

      Hired to track and evaluate the work of all agency clients, which helps streamline the workflow, compare the market rivals, and measure the campaign results to gain more insight into the PR work outcomes.- Updated and maintained media databases and contacts, and built and nurtured strong relationships with key media outlets and influencers.- Handled media inquiries and requests, and provided timely and accurate information and feedback.- Helped with the development and implementation of media monitoring and evaluation tools and systems, such as SimilarWeb, to track and measure the performance and outcomes of PR campaigns. Show less

  • AlMasry AlYoum
    • Egypt
    • Newspaper Publishing
    • 100 - 200 Employee
    • Editor
      • Apr 2019 - Sep 2019

      As a trainee at Al-Masry Alyoum newspaper, I was responsible for keeping track of daily political news and producing reports and translations from foreign newspapers. I wrote everything online, which helped me develop my skills in writing, research, and analysis. This experience taught me a lot about political journalism and will surely come in handy in my future pursuits. As a trainee at Al-Masry Alyoum newspaper, I was responsible for keeping track of daily political news and producing reports and translations from foreign newspapers. I wrote everything online, which helped me develop my skills in writing, research, and analysis. This experience taught me a lot about political journalism and will surely come in handy in my future pursuits.

  • Al Kahera w El Nas
    • Cairo, Egypt
    • Trainee
      • Aug 2016 - Mar 2017

      During my tenure at "Al-Kahera w El Nas," I had the opportunity to engage in a comprehensive training program, which enabled me to hone my skills in several areas. One of my key strengths lies in my ability to efficiently manage the set-up process for the Ibrahim Eissa program, including location and camera arrangement, and ensuring readiness for seamless on-air execution. Through this experience, I have gained invaluable insights into the nuances of television production and developed a keen eye for detail, which will undoubtedly prove useful in my future endeavors. Show less

Education

  • Cairo University
    Bachelor's degree, Mass Communication/Media Studies
    2014 - 2018
  • Notre Dame High School
    Excellent
    2002 - 2014

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