Experience

ThisisMelee

• Advertising Services

• Senior Marketing Executive

  • Mar 2023 - Present

  Cairo, Egypt • Launched kynd 01 hotel at Ras El Hikma. • Created marketing and promotional materials, both print and electronic. • Worked on Copyedit, Content writing, Proofreading, and Revised communications. • Rebranded Platinum Equestrian Club to Equine and handled the positioning. • Planned and delivered ATL/BTL/TTL. • Worked with the director and business units to determine marketing and event budgets and managed expenses accordingly to each budget. • Rebranded… Show more • Launched kynd 01 hotel at Ras El Hikma. • Created marketing and promotional materials, both print and electronic. • Worked on Copyedit, Content writing, Proofreading, and Revised communications. • Rebranded Platinum Equestrian Club to Equine and handled the positioning. • Planned and delivered ATL/BTL/TTL. • Worked with the director and business units to determine marketing and event budgets and managed expenses accordingly to each budget. • Rebranded Platinum club and handled the positioning. • Developed marketing communications campaigns. • Created and delivered press releases, media relations content, case studies, executive bios, competitor analysis, market research, content, social media content, and speaking proposals. • Identified and developed and executed communications strategy for key media contacts and customer references. • Researched media coverage and industry trends. • Developed fresh branding ideas. • Conducted extensive media outreach. • Rebranded Rivette - Amwaj for Summer 2023. • Developed Alis - Amwaj a branded residence’s brochure content. • Created and in the process of launching Melee. • Marketed the commercial strips of projects and their branding and operated club houses. • Worked on the renewal and rebranding of the tenant mix at Rivette Amwaj. • Worked on the marketing plan and on ground activations for Rivette, Amwaj, Gaia, and kynd 01 Hotel, equine and Platinum Club. Show less



Jadeer Group

• Egypt
• Real Estate
• 1 - 100 Employee

• Senior Marketing Specialist

  • May 2022 - Mar 2023

  Cairo, Egypt • Developed the Group's company profiles and other forms of communication. • Developed marketing and promotional materials, both print and electronic. • Worked with advertisers for timely and useable submissions, Copyedit, Content writing, Proofread, and Revised communications. • Managed social media platforms and moderated all activities and CRM reports. • Created concepts and story boards for branding. • Implemented and maintained site design and… Show more • Developed the Group's company profiles and other forms of communication. • Developed marketing and promotional materials, both print and electronic. • Worked with advertisers for timely and useable submissions, Copyedit, Content writing, Proofread, and Revised communications. • Managed social media platforms and moderated all activities and CRM reports. • Created concepts and story boards for branding. • Implemented and maintained site design and operation. • Planned and delivered educational courses and materials. • Worked with the director and business units to determine marketing and event budgets and managed expenses accordingly to each budget. • Promoted products and services through public relations initiatives. • Developed marketing communications campaigns. • Created and delivered press releases, media relations content, case studies, executive bios, corporate newsletter content, social media content, and speaking proposals. • Identified and developed and executed communications strategy for key media contacts and customer references. • Researched media coverage and industry trends. • Developed fresh branding ideas. • Conducted extensive media outreach. • Coordinated scheduling and logistics by managing information and preparing agendas and conducting research. • Developed annual marketing plan and monthly calendars for social media platforms. • Developed internal and external marketing ideas. Show less



Aqar Share

• Egypt
• Real Estate
• 1 - 100 Employee

• Marketing Manager

  • Jan 2022 - May 2022

  • Conducted research and analysis on market trends, demographics, pricing schedules, competitor products to form marketing strategies. • Established marketing goals based on past performance and market forecasts. • Generated leads and converted them to sales. • Increased the brand awareness and market share. • Coordinated marketing strategies with the sales, financial, top management. • Developed detailed marketing plans for all media channels. •… Show more • Conducted research and analysis on market trends, demographics, pricing schedules, competitor products to form marketing strategies. • Established marketing goals based on past performance and market forecasts. • Generated leads and converted them to sales. • Increased the brand awareness and market share. • Coordinated marketing strategies with the sales, financial, top management. • Developed detailed marketing plans for all media channels. • Created promotional materials, website content, advertisements, and other marketing-related projects. • Communicated with media buyers, advertising agencies, to help achieve marketing goals. • Worked within the department budget to develop cost-effective marketing plans. • Tracked all marketing and sales data and created detailed written reports and verbal presentations to bring to top management. • Adjusted marketing campaigns and strategies as needed in response to collected data and other feedback. Show less



Hexagon Events and Marketing

• Qatar
• Events Services
• 1 - 100 Employee

• Marketing Executive and Design Support

  • Sep 2020 - Dec 2021

  Doha, Qatar • Conducted reports on work such as ‘Second Hand Luxury’ including: Market History, why is it becoming popular, Market Background, Current Pre-Owned Luxury Market, European Pre-Owned Luxury Market, American Pre-Owned Luxury Market, Asian Pre-Owned Luxury Market, Reasons Why Pre-Owned Luxury Has Become So Popular, Best Designer Resale Sites. • Put together a tender including a full analysis on local small to medium businesses with a specific focus on the onesthat would benefit… Show more • Conducted reports on work such as ‘Second Hand Luxury’ including: Market History, why is it becoming popular, Market Background, Current Pre-Owned Luxury Market, European Pre-Owned Luxury Market, American Pre-Owned Luxury Market, Asian Pre-Owned Luxury Market, Reasons Why Pre-Owned Luxury Has Become So Popular, Best Designer Resale Sites. • Put together a tender including a full analysis on local small to medium businesses with a specific focus on the onesthat would benefit from social/digital marketing. Food, fashion, beauty, health. The objective was to find small, local businesses and pitch them our services. Looked out on competitors or parallel business followers to have an understanding of their strategies being used and implemented. • Conducted reports on work such as competitors’ analysis, training and development reports to enhance the productivity of the department and increase their effectiveness and efficiency. • Worked on branding for the company in order to attract the right segmented clientelle. Show less