Experience

Penna

• United Kingdom
• Human Resources Services
• 200 - 300 Employee

• Head of Performance Media & Analytics

  • Aug 2021 - Present

  London, England, United Kingdom



Macmillan Cancer Support

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Search Engine Marketing Lead

  • Apr 2018 - Aug 2021

  London, United Kingdom Setting up and developing cross search strategies for SEM, SEO and YouTube to amplify brand messaging, increase quality traffic, sign up to fundraising events, donation, revenue and ROAS. Working closely with partner agencies to ensure all phases of the digital transformation programme across all Macmillan's digital ecosystem follow SEO best practice. Working closely with more than 30 stakeholders within 10 teams to support and develop their search strategies while monitoring and… Show more Setting up and developing cross search strategies for SEM, SEO and YouTube to amplify brand messaging, increase quality traffic, sign up to fundraising events, donation, revenue and ROAS. Working closely with partner agencies to ensure all phases of the digital transformation programme across all Macmillan's digital ecosystem follow SEO best practice. Working closely with more than 30 stakeholders within 10 teams to support and develop their search strategies while monitoring and reporting on the campaign performance. Developing strong relationship with several media agencies to ensure strategies are executed and campaigns optimised to reach yearly target. Show less



Digitas UK

• Advertising Services
• 500 - 600 Employee

• Digital Media Manager

  • Apr 2016 - Apr 2018

  London, United Kingdom Managing and developing Paid Search activities (AdWords and Bing) for Bupa Global across the EMEA region. Biggest achievement - Decreasing CPA YoY by 46%. Managing and developing Paid Search (AdWords and Bing) and Display (GDN) campaigns for DHL Express in US, CA and MX. Biggest achievement - Decreasing CPA YoY by 10%. Managing and developing Paid Search (AdWords ), Display (GDN) and YouTube campaigns for Unlimited Powered by UBS to raise brand awareness. Biggest achievement -… Show more Managing and developing Paid Search activities (AdWords and Bing) for Bupa Global across the EMEA region. Biggest achievement - Decreasing CPA YoY by 46%. Managing and developing Paid Search (AdWords and Bing) and Display (GDN) campaigns for DHL Express in US, CA and MX. Biggest achievement - Decreasing CPA YoY by 10%. Managing and developing Paid Search (AdWords ), Display (GDN) and YouTube campaigns for Unlimited Powered by UBS to raise brand awareness. Biggest achievement - generating more than 100K views on YouTube Channel at efficient CPV £0.04. Show less



SapientRazorfish

• United States
• Business Consulting and Services
• 500 - 600 Employee

• Digital Media Manager

  • Aug 2015 - Mar 2016

  London, United Kingdom Managing a team of 3 Account Executives to deliver Paid Search (AdWords, Bing and Yandex) and Meta Search (Trivago and TripAdvisor) campaigns for Starwood EMEA. Improving ROI YoY by 15% across all regions with strategic optimisation via automated bidding with Marin Software and innovative targeting (DSA, RLSA and Similar Audience). Implementing new processes to centralise all stakeholders' requests, which helped to improve workflow and project delivery.



TMP Worldwide UK

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Senior Search Executive

  • Mar 2014 - Jul 2015

  London, United Kingdom Running and optimising Paid Search campaigns on Adwords, GDN, Facebook, Twitter and YouTube for automotive clients (Rolls Royce, JLR, Mercedes) and financial clients (LLoyds and Bank of England) and educational institutions (Oxford Brookes,University of Manchester). Running and optimising SEO campaigns on Google and Bing using cutting edge tools such as Brightedge, SEO Moz and Majestic SEO for multiple clients (Seadrill, Compare the Market, Virgin Media). Researching and… Show more Running and optimising Paid Search campaigns on Adwords, GDN, Facebook, Twitter and YouTube for automotive clients (Rolls Royce, JLR, Mercedes) and financial clients (LLoyds and Bank of England) and educational institutions (Oxford Brookes,University of Manchester). Running and optimising SEO campaigns on Google and Bing using cutting edge tools such as Brightedge, SEO Moz and Majestic SEO for multiple clients (Seadrill, Compare the Market, Virgin Media). Researching and developing new products and services in line with the Client Service's needs and providing strategic recommendations based digital trends, business opportunities and website analytics. Show less



autotorq

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Digital Account Executive

  • Oct 2010 - Feb 2014

  London, United Kingdom Day to day account management for automotive clients (Bentey, Citroën and Chevrolet) Reporting and monitoring traffic and leads results and submitting client proposals Passing briefings to technical team and ensure success of project testing phase Tracking daily workload issues through SAP and chasing for work progress. Developing E-crm through training programs, educational tools and e- communications Liaising with third parties to set up, monitor and adjust inbound and outbound… Show more Day to day account management for automotive clients (Bentey, Citroën and Chevrolet) Reporting and monitoring traffic and leads results and submitting client proposals Passing briefings to technical team and ensure success of project testing phase Tracking daily workload issues through SAP and chasing for work progress. Developing E-crm through training programs, educational tools and e- communications Liaising with third parties to set up, monitor and adjust inbound and outbound feeds Show less



Family Lives

• United Kingdom
• Individual and Family Services
• 1 - 100 Employee

• New Media Assistant

  • May 2010 - Sep 2010

  London, United Kingdom Proofreading, editing and producing content for two websites with a CMS ( Tribal) Generating email newsletters with HTML and sending through “Campaign Monitor” software Using Google Analytics to measure traffic and improving ranking on search engines Moderating the chat line and orienting parents to find right information on the website



Minority Rights Group

• Web Editor Assistant

  • Jan 2010 - Apr 2010

  London, United Kingdom Uploading multimedia and written content with two CMS (Webbler and Wordpress) Liaising with web agency to solve technical bugs and improving the web architecture and SEO Developing and monitoring the network via Facebook, Twitter, You Tube, Flickr Manipulating images and generating graphics with Photoshop and Adobe Acrobat