Nádia Val

Coordenadora de marketing at Proxys Group
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Contact Information
us****@****om
(386) 825-5501
Location
Curitiba, Paraná, Brazil, BR
Languages
  • Inglês Full professional proficiency
  • Francês Full professional proficiency

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Experience

    • Brazil
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Coordenadora de marketing
      • Feb 2023 - Present

    • Brazil
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Coordenadora de Marketing - Branding e Criação
      • Feb 2023 - Present

    • Marketing Consultant
      • Aug 2015 - Feb 2023

      Consultant in digital marketing and strategies for online sales. She acts in the creation of strategic actions and in the strategic planning of digital marketing to attract and retain customers, as well as generate leads and increase sales and business using the internet (web and social platforms); Develops, implements and monitors campaigns and sales funnels and actions to increase revenue or optimize actions that are already working. It analyzes the business, the universe of the brand, the competition and the user's buying behavior, pointing out errors to be corrected and making the necessary improvements in the company's sales, communication and marketing strategies. Performs business intelligence analysis and the design and development of strategic planning and campaigns for professionals, self-employed and small and medium-sized companies. It also acts in the creation of strategies and creation of outbound campaigns, production of graphic sales material, advertising material, informative material, manuals, scripts for TV and radio commercials, printed advertisements in newspapers and magazines, cold calling, cold email, campaigns e-mail marketing, advertisements on websites, billboards and signage, among others. Show less

  • CMBaiak – Advogados Associados
    • Curitiba, Paraná, Brazil
    • Marketing Consultant
      • Apr 2021 - Aug 2022

      Worked as a Marketing and Communication Consultant. She carried out the restructuring of the Marketing and Communication Department and the implementation and management of the House Agency. She was responsible for the creation and development of strategic campaigns on and offline, digital marketing and branding; Market research, performance monitoring and development of performance reports; Website redesign; Reformulation of endomarketing, actions and internal communication; Reformulation of internal processes; Reformulation of materials and business proposals and portfolios, information materials, guides, policies and communications for internal and external clients; Implementation of Processes; Realization of face-to-face and online events (Cycle of Lectures). She was responsible for the relationship with agencies and contracting third parties (paid traffic management, website creation, visual communication, production of informative and institutional videos). Show less

    • Brazil
    • Facilities Services
    • 1 - 100 Employee
    • Marketing manager
      • Feb 2021 - Jul 2022

      She served as Marketing and Communication Manager responsible for the companies of the CM Condomínios Group (CMPremium, CMBlue, NeoPort, CMServ, Installation of Condominiums, Multicondominium and Office Cob). She carried out the restructuring of the Marketing and Communication Department and the implementation and management of the House Agency. She was responsible for the creation and development of strategic campaigns on and offline, digital marketing, branding and rebranding of the Group's brands; Market research, performance monitoring and development of performance reports; Website redesign; Reformulation of internal marketing, actions and internal communication of companies; Reformulation of internal processes; Reformulation of sales and advertising materials, information materials, guides, policies and manuals for internal and external customers; Implementation of Processes; Realization of face-to-face and online events (Cycle of Lectures and Actions in Condominiums). She was a member of the Projects, Innovations and Technology Council for the implementation of projects and the study of and implementation of new tools (such as Bitrix and the Ahreas system) and registration of company cases in industry awards. She worked on the development of new brands and services. She was responsible for the relationship with agencies and contracting third parties (paid traffic management, website creation, visual communication, production of informative and institutional videos). Show less

  • RIC RECORD TV LONDRINA
    • Londrina, Paraná, Brasil
    • Marketing analyst
      • Sep 2019 - Jun 2020

      Marketing analyst, local responsible for the development of transmedia and multiplatform projects for the Product, Content and Convergence Department. She developed promotional actions, events and special content boards together with the journalism department. Negotiated partnerships for holding events alongside FEL - Fundação de Esportes de Londrina, Sanepar, Capa Promo, among others. It was responsible for holding corporate events such as Welcome 2020 - with the participation of actress Beth Goulart, which aimed to present the station's innovations, numbers, products and new programming to the market. He was also responsible for promotions for the spectator, such as RIC Record TV and Circo do Sonhos, which took more than 1000 spectators to special circus sessions. Show less

    • Marketing Consultant
      • Jan 2018 - Nov 2018

      Strategic Marketing Consultant for the Real Estate Market, responsible for implementing strategies for attracting and retaining customers (tenants and buyers) and raising real estate through the creation of content and campaigns on Google Ads, Facebook, Instagram and the RD Station platform. Restructuring of the company's website and social networks. Coordination and implementation of the audiovisual department (audiovisual recording of the properties available in the company's catalog - video production, photos and 360o virtual tour. Script, direction and coordination of editing of the Imóveis & Cia program - TV Tarobá Londrina). Training of brokers in the use of photo tools and customer relationship. Endomarketing and support for the Sales, Leasing, Commercial Real Estate, High Standard, Minha Casa Minha Vida Program and Customer Relations departments. Responsible for holding events and real estate fairs. Show less

  • TK MARKETING
    • Londrina, Paraná, Brazil
    • Content producer
      • Apr 2017 - Apr 2018

      Production of content for Social Networks, copy and rich material (articles, e-books, infographics) for blogs, scripts for spots and videos, text for online and offline material (catalogs, folders, billboards, websites, commercial proposals, email marketing, etc). Text in copy for ads (adwords and facebook and instagram ads), creation of landing pages, scripts for video and radio spots. Elaboration of strategic campaigns, sales funnels, development of strategic planning (keywords, personas, editorial lines, email automation). Briefing survey and customer follow-up. Show less

    • Audiovisual producer
      • Jan 2006 - Dec 2016

      - A Manicure (short film) 2016 → Art Director. Written and directed by Marina Stuchi co-produced by RZP Filmes, São Paulo/SP. Winner of the prize for Best National Short granted by the jury of the Festival Morce-GO Vermelho with the following justification: “The construction of lightness in art, of exaggerations in the interpretations are opposed to the actions in a way that surprises the spectator. The agony becomes collective along with the beholder. An extremely well-executed production in every respect.”- Cine Guerrilha Produções 2014 - 2013 → Art and production director, professor of art direction at the Directing Workshops. Responsible for the preparation and creation of informative and promotional graphic material- Glass of Milk (short film) 2014 → Art Director. Result of the Filmmaking Workshop in Genre: Martial Arts, promoted by Cine Guerrilha and Gutemberg Lins, martial artist, professional stuntman and fight choreographer, Associação Shaolin Wushu, Action Kung Fu Dublês, São Paulo/SP.- Invasores (short) 2014 → Production and art. Written and directed by Carlos Fofaun Fortes.- Rubras Mariposas (short HDV>35mm) 2011 → Clareira Filme. Executive direction, Film by Anderson Craveiro. With Maria Alice Vergueiro, Luciano Chirolli and Mário Bortolotto. Nominated in 2014 for the Best Cinematography Award for a Short Film by ABC, winner of the Mejor Cortometraje de Ficción Latinoamericano award at FESTIVAL MECAL 2014, Santiago, Chile.- Lynx Brasil Audiovisual 2010 – 2009 → Script, direction and editing of the institutional video of the University without Borders program for UENP – State University of Northern Paraná.- O Casaco (short film) 2007 → Production, art direction. Result of the Kinoarte Cinema Workshop.- EZ Inc./Espíritos Zombeteiros and KINOARTE/“Kinoclipes” project 2006 → Art Director and production of the clip “Corpo Fechado”.- Maria Angélica (short film HDV>35mm) 2006 → Production Director. Directed by Francelino França. Show less

    • Actress
      • Jan 2006 - Dec 2016

      - A Manicure (short) 2016. Short written and directed by Marina Stuchi co-produced by RZP Filmes, São Paulo - SP.- Rubras Mariposas (short HDV>35mm) 2011. Film by Anderson Craveiro. With Maria Alice Vergueiro, Luciano Chirolli and Mário Bortolotto. Nominated in 2014 for the Best Cinematography Award for a Short Film by ABC, winner of the Mejor Cortometraje de Ficción Latinoamericano award at FESTIVAL MECAL 2014, Santiago, Chile.- Psiconóia (short film) 2009. Short film based on the book “Jesus Kid”, by Lourenço Mutarelli. Directed by Rogério Ceneviva and Diego Ernani Pereira da Silva.- Booker Pittman (HDV>35mm short film) 2007. Directed by Rodrigo Grota, the film received five awards at the 36th Gramado Film Festival: Best Film (Critics Award), Special Jury Award, Canal Brasil Acquisition Award, Best Direction for Art and Best Music, the ABD Trophy at the 19th São Paulo International Short Film Festival; the Curta-Light Trophy for Best Musical Track at the 2nd Festival Cine Música, in Conservatória, in Rio de Janeiro (RJ), prize for Best Film (popular jury) at the 5th Festival Cinema de Arte in Salvador (BA), in addition to the ABC Award for Best Cinematography for a Short Film.- KINOARTE and Faculdade Metropolitana 2006. Short film “Valentino Blues”. | KINOARTE - Institute of Cinema and Video of Londrina. - Dialogues in one voice (short). 2006. Acted alongside British actor Geoff Hennessy with direction, script and executive production by Rodrigo Grota. Show less

    • Event producer - 1
      • Jan 2006 - Dec 2014

      Description-EZ Inc. Productions. 2014/2007. Creation of publicity material, press release, communication consultancy, promotion and production of shows and parties Quinta Rock and Noitadas EZ Inc., with the bands Autoramas, Black Drawing Chalks, Facas Voadoras, Canastra, Thunderbird and Devotos de N. Sra . Appeared among others. - Magazine +SOMA. 2009. Production and creation of publicity material and press releases for local launch. - Conrad Publisher. Launch and autograph afternoon of the book Vida de Intern by Allan Sieber. 2005. Production.- F#2 magazine launch party at Valentino bar with DJ MZK from São Paulo and Allan Sieber. 2005. Production and promotion. - Design.exe. Industrial Design by Unopar. 2005. Assistant Speaker Allan Sieber;- CAFA Productions. 2012. Art direction, production and executive production of the clips “Pretension” and “Feel the Pain” special for UOL Popload Session, by journalist Lúcio Ribeiro.- Clearing Films. 2012/ 2011. Art direction, production and executive production of Sbórnia themed parties, monthly parties with the aim of releasing and/or recording video clips and showing films and short films related to the theme of the parties.- Londrix Literary Festival of Londrina. Cultural Village Automobile Cemetery/AARPA. 2011. Executive production, marketing, VT editing, creation of publicity material and ceremonialist.- KINOART. 2010: Ceremonialist and member of the production team of the 12th edition of Mostra Londrina de Cinema. 2008: Ceremonialist for the 10th edition of the Londrina Film Festival. 2007/2006: Consultancy and Project Registration: PROMIC and Petrobras. Active member of the Organization in the Project Registration Committee: PROMIC and Petrobras; Management Plan Commission; Event Production Committee: Kinoarte Short Film Show, Kinoarte Workshops, Kinobar, Kinoclube, among others. Producer, ceremonialist and member of the organizing team of the 8th and 9th editions of Mostra Londrina de Cinema. Show less

    • Theatrical production
      • Jan 2002 - Dec 2011

      - Medusa with Rayban. Cemitério de Automóveis. 2010/2011. Actress. Text by Mário Bortolotto, Dir:. Paulo de Moraes (Armazém Theater).- Project Cabaret da Confraria. 2010/2008. Proponent, production, research, script and actress/singer.- State University of Londrina. 2006. Theatrical consultancy for the Letters Course in Module 3 - Theater and Literature, at the invitation of Prof. doctor Ludoviko Carnasciali dos Santos, director general of the Center for Letters and Human Sciences.- Corporate Theatrical Interventions. 2005/2003. Organization, production, direction, screenwriter and actress. (Consórcio União, TV Mix, Museu Histórico Padre Carlos Weiss, EDUEL, Viação Garcia Ltda, Moinho de Trigo Arapongas, Buffet Trautwein, Legião Urbana Brasil, Patrícia Costa & Heloísa Bettoni Eventos, Metronorte, among others.)- Londrina Station show. Londrina Ballet, Escola Mun. of Theater and FUNCART. 2004. Actress. Dir.: Sílvio Ribeiro and Leonardo Ramos.- The Colonial Project. Strange Confraternity of Vermouth, Cognac and Traced Show. 2004. Actress and proponent, production, screenwriter, development of publicity material and making of. theater-Speech Act Theatrical Interventions. 2005/2002. Actress, producer, screenwriter and creation of publicity material.- Co. COMO of Alternative Performances. 2004. Executive production.- Theatre Ato de Fala. 2004/2002. Producer, workshop and actress. Research “Theatrical Language and History of Art”. Director Adriano Morais.- Project Cenas Londrinenses. 2004/2003. Organization, production, screenwriter and actress. Dir.: Mauro Rodrigues, Cláudio Rodrigues, Maria Fernanda Coelho and Vanessa Curtis.- Carochinha's Cruel Stories. 2002. Producer and Actress. Dir.: Adriano Morais.- Public exercise “The Seagulls”. Texts by Millôr/Anton Chekhov. 2002. Actress, production, creation, script and elaboration of publicity material. Dir.: Adriano Morais.- Ask for “And the Cat didn't eat”. 2002. Production and Actress. Director: Adriano Morais Show less

    • Event Producer - 2
      • Jan 1996 - Dec 2010

      - FILO International Festival of Londrina. 2010: Assistant to the festival director, responsible for closing media and producing audiovisual material for press offices. 2006: Producer and coordinator of the Palco Petrobras Project. 2005: Member of the organizing team and general coordinator of the production team. 2004/2003: Administrative and financial assistant and Box Office Coordination. 1998/1996: Administration of alternative scenic space and local coordination of the box office.- Festival Demo Sul. 2007. Consultancy and registration of projects at Petrobras- Production of bands 2014/ 2007: Banda Dizzaster. Band producer, concert production and communication consultancy. 2012: Band Dog & Poka. Local producer of the Latin-Scandinavian band's show held in the city of Prague, Czech Republic. 2006/2003: Mocking Spirits Band. Band producer, executive producer of the album “Esquizofrenia Ativa”; general production of the show “Sessão de Descarrego”, setting of the scenery and video projection design for the shows and production of graphic material for publicity. 2005/ 2004: Banda Electra. Production of publicity material and production of the show “Rock’n Roll Anos 60 e 70”. 2004: Roberto Oliveira. Production of publicity material for the show “O Sertão é o Mundo - Sons de Guinga a Lenine”.- ÀMEN Association of Friends of Education and Culture North of Paraná. 2004. Local production of the tour by Cisne Negro Cia de Dança - Dir. Artist: Hulda Bittencourt. Shows: Maybe Dreaming (Choreography: Denise Namura and Michael Bugdahn / Music: Villa-Lobos) and Rings (Choreography: Dany Bittencourt / Music: Adriana Calcanhotto – “Maria Bonita”).- ALIA Londrinense Interdisciplinary AIDS Association, ReAgir and GHL. 1998/1996. Promotion and production of cultural and social events for NGOs, creation and preparation of information and dissemination material. Show less

  • SJR PROPAGANDA
    • Londrina, Paraná, Brazil
    • Creative Director and Team Manager
      • Jan 2015 - Mar 2016

      Content creation and strategic planning. Restructured the creative department, developing work processes and methodology and implementing worksheets to control and organize tasks and teams. Directed the creative team (designers, copywriters, editors, social media) in the planning and development of advertising pieces according to the briefing, involving the definition of media, content and layout creation routines. Was responsible for developing the briefing in meetings with clients. Monitoring the entire process of creating advertising pieces, guiding the team, making the final correction (text correction, aesthetics, etc.) and validation with the client. Responsible for monitoring the shipment or final destination of the material (for graphics, clothing, production, TV stations, internet - websites or social networks - etc). Show less

    • Brazil
    • Wellness and Fitness Services
    • 500 - 600 Employee
    • Activity guide at Espaço Conexão
      • Nov 2014 - Jul 2015

      Activities Advisor at Espaço Conecta - SESC Cadeião Cultural. Gave theoretical and practical classes to clients, users and dependents with didactic experience, Internet and use of Social Networks. Responsible for planning, scheduling and coordinating courses, lectures, workshops, chats and meetings to streamline Espaço Conecta; She was responsible for and taught courses such as: “Creating dynamic presentations with Prezi”; “Facebook: how to behave”; “Tricks to make your Google search more efficient”; “Creating a Blog”; “Google Apps: free online services that make your daily life easier”; “Valuable tips for the good use of corporate e-mail”; “Creation and production workshop: Stop Motion”; “Introduction to the world of games”, “Script for comics” and “How to Create a Good Curriculum and Tips for the Internet I and II”. She developed projects for the creation of digital marketing courses and sales campaigns for commerce. Responsible for statistical maps and daily records, analysis and monitoring of results. Show less

  • ÁGILI SOFTWARE PARA ÁREA PÚBLICA
    • Londrina, Paraná, Brazil
    • Communication and Marketing Coordinator
      • Jan 2012 - Oct 2014

      Communication and Marketing Coordinator: Responsible for the elaboration, creation, text and production of informative graphic material, announcements and mail-mkt for Endomarketing and Marketing; Projects, organization and realization of events; Script, preparation and recording of audiovisual material (internal and external training, product and service presentation videos and CEO video); Responsible for the agenda, articles and graphic production of Agilizando (company's internal newspaper); Creation, elaboration and correction of text for the Departments of Communication, Marketing, HR, Business and Technical Area (Customer Relations); Formatting, layout, editing and correction of didactic material and organization of training (internal and external, face-to-face and distance learning); Administration, agenda, materials, graphic production and content production for the company's website and social networks. Graphic production and layout of product materials, product portfolio, design and creation of product visual identity (brands, interface layout, presentations). Responsible for mediation with agencies and hiring third parties (website creation, video production, etc.). Training and coordination of assistants and interns. Team coordination. Show less

  • REDE MASSA
    • Londrina, Paraná, Brazil
    • Radio and TV Producer
      • Jan 2007 - Sep 2009

      1. TV producer: Production and coordination of external teams and live studio (set direction), agenda, script, elaboration and creation of merchands and creation of frames for the 360 Graus Program, presented daily by journalist Raphael Laffranchi on TV City. LAFFRANCHI & MORAES LTDA for Paulo Pimentel Group - January 2007 to June 2008. 2. TV production company: Production, research, agenda, script, creation of boards and editing direction of the Programa Empresas & Negócios, Credencial and Nossa Língua. Research and creation of content and boards for the Highlight Program. Production, creation and elaboration of merchandising, briefings, scripts and editing direction for the Production Center of VTs. Set direction and external team coordination. June 2008 to September 2009. Show less

Education

  • Descomplica Faculdade Digital
    MBA, Competitive Intelligence and Innovation in Marketing
    2023 - 2023
  • Descomplica Faculdade Digital
    MBA, Communication and Marketing
    2023 - 2023
  • Universidade Estadual de Londrina
    Licentiate degree, Licenciatura em Letras - Francês
    2000 - 2004

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