Experience

Departamento de Marketing - Portugal

• Portugal
• Business Consulting and Services
• 1 - 100 Employee

• Associate Marketing Manager

  • Dec 2021 - Present

  Professional background, which allows me today, work together with companies in these respective areas of work, in the most diverse business units: - Marketing strategy; - Brand manager; - Category management; - Trademarketing manager; - Digital, media, social media & communication manager. Professional background, which allows me today, work together with companies in these respective areas of work, in the most diverse business units: - Marketing strategy; - Brand manager; - Category management; - Trademarketing manager; - Digital, media, social media & communication manager.



Auchan Portugal

• Portugal
• Executive Offices

• Category Management Director (FMCG Off Trade)

  • Jun 2016 - Mar 2020

  Category management and definition of assortment in the FMCG markets, from Hyper to Ultra-Proximity format, including Ecommerce. Focus on: - Customer needs; - Customer buying process; - Market trends, According to company strategy: - Differentiation on the assortment; - Relevant assortment to our client needs; - Market Share; Responsible for managing a team of 8 collaborators. Category management and definition of assortment in the FMCG markets, from Hyper to Ultra-Proximity format, including Ecommerce. Focus on: - Customer needs; - Customer buying process; - Market trends, According to company strategy: - Differentiation on the assortment; - Relevant assortment to our client needs; - Market Share; Responsible for managing a team of 8 collaborators.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Category Mix Manager (Savoury & Tea)

  • Jan 2014 - May 2016

  In Food Service Business Unit, Brand Manager of Knorr, Vaqueiro and Lipton

• Cash & Carry Channel and Wholesalers Manager

  • Jan 2012 - Dec 2013

  In Food Service business unit, Cash & Carry Channel and Wholesalers Manager, working the brands Knorr, Vaqueiro, Hellmann's, Lipton and PlantaDirect work with Key Accounts (Cash & Carry) and sales team allocated to Wholesalers.

• Brand Manager Vaqueiro, Hellmann's, Calvé, Lipton and Channel Manager

  • 2009 - 2012

  Food Service Business Unit:- Brand Manager “spreads & cooking category” and “Leaf Tea” categories - Vaqueiro, Hellmann's, Calvé, Lipton;- Channel Manager (Cash & Carry and Wholesalers);- Category Manager of “spreads & cooking category” e “Leaf Tea”;- Horeca Manager;- Digital Manager- Strategy; Elaboration of Digital Plan, aligned with International Team; Facebook, Corporate Website, SEO, SEM, Newsletters, Online magazine, Online Hobbies, Banners, Mail Marketing.- UFS Brand Manager - Responsible for awareness of the brand Unilever Food Solutions in Portugal Show less

• Channel Development Manager

  • 2008 - 2009

  Out of Home (OOH) insights market focused on Channels and consumer behaviour.

• Trademarketing Ice cream & Ice tea Manager

  • Jan 2007 - Feb 2008

  OOH, Working with Olá Ice Cream e Lipton Ice Tea

• Key Account Manager at UJM FoodSolutions

  • Dec 2005 - Jan 2007

  Foodservice Business Unit Key Account, responsible for Horeca Organized clients

• Sales Management Information

  • May 2001 - Dec 2005

  - OOH - Ice Cream Olá;- Direct work between Unilever Concessionaires and Sales / Marketing Unilever departments.