Experience

DiVetro S.A. de C.V.

• Mexico
• Glass, Ceramics and Concrete Manufacturing
• 1 - 100 Employee

• International Supply Chain Manager & Marketing Leader

  • Sep 2019 - Present

  Since I joined DiVetro, we developed the business in a pandemic environment and management at the commercial and operational management level was merged with Vicrila Glass Manufacturing Company (in the future HidalGlass). The results are positive in growth (double digits) and EBITDA. I contribute, with my team, in: 1.- Support to the Commercial Management in costing and pricing of national and export sales projects (USA) with imported and nationally manufactured products. 2.- Development and management of export logistics to the USA, with the option of product storage in Laredo. Management of export logistics to Latam. 3.- Management of machinery and equipment imports for a production capacity expansion project at HidalGlass, and glass marketed at DiVetro. 4.- Development of suppliers (national and international) for new product lines and accessories. 5.- Inventory analysis for decision making. 6.- Generation of management reports for decision making, 7.- Monitoring with Sales Managers of each channel to achieve an excellent service in general, and in particular in the FoodService channel. Improving forecasting and with a well-designed and managed inventory. Since the beginning of 2023 I lead the Marketing team, achieving the organization of the area and the design and monitoring of a results-oriented work plan, highlighting the following projects (among others): - I designed the position of Market Intelligence, selecting the candidate, to abound in the knowledge of the market and the final consumer. Oriented to support the bases of the development of the new collections of the brand. - Promoted the development of the Glassia brand in Social Networks, with strategies to generate engagement, increase sales in e-commerce and we are promoting a digital marketing plan for B2B. - We support the branding strategy with the redesign of product labels and boxes. - We generate proposals for the development of the category in several clients. Show less



Tecnológico de Monterrey

• Mexico
• Higher Education
• 700 & Above Employee

• Professor

  • Aug 2017 - Present

  Professor of Business, Culture and Business in the World. I participated with my students in the X-Culture Project, in which students form virtual teams with students from other Universities in the world, to provide solution proposals to challenges of real companies that seek to expand in the global market. Professor of Business Model Innovation in Family Companies We learn to identify and evaluate Business Models and to develop innovations based on the different epicenters that Osterwalder identifies. We work on an innovation proposal for a real company (SME or micro company) in a collaborative way with other teachers of complementary subjects of the Strategy Concentration. Professor of Bases for Strategic Design and Business Platforms We analyze the business model of Digital Platforms and design a platform with its prototype. We apply the principles of platform design to the specific case of a Training Partner (real company) as a proposal for digital transformation in your company. Show less



VICRILA GLASS MANUFACTURING COMPANY S.A. DE C.V.

• Pachuca de Soto Area, Mexico

• Directora de Supply Chain

  • Jul 2017 - Sep 2019

  My main contributions in the 5 years that I collaborated with Vicrila in Mexico have been: 1.- Creation of a park of reliable suppliers of materials and logistics, with excellent credit conditions and a high commitment to the company, reflected in the support to the same in conditions of cash stresses. 2.- Cost reduction through renegotiations of prices of main materials with high impact on the cost of the product. 3.- Create a committed work team with very high pressure tolerance. 4.- Design report of direct management of the ERP for analysis and decision making. 5.- Start a development process of Organize Culture through the implementation of a Process Based Management System. Show less



VICRILA - Vicrila Industrias del Vidrio, S.L.U.

• Spain
• Glass, Ceramics and Concrete Manufacturing
• 1 - 100 Employee

• Supply Chain Manager

  • Apr 2014 - Jun 2017

  I was part of the first team to set up the factory from zero, organizing all the mail supplies (machinery & raw material) most of them imported from Europe. While building the factory we sold final product imported from our mother company in Bilbao, Spain in the NAFTA area and I contributed to the development of all the basic processes now working as well as recruitment and building the supply chain team: planner, purchasing people, international commerce and customs manager, wharehouse and distribution center teams. Now the business has to grow rapidly so we are in a new phase with new investors and new top executives coming from the glass sector. Today´s challenge is to reduce costs, inventories and lead the company to the economically sustainable path. Show less



MIMPO SERVICIOS ADUANALES S.A. DE C.V.

• Veracruz y alrededores, México

• TRAFFIC MANAGER

  • Mar 2012 - Mar 2014

  Main contributions: Implementation of new software before hardware selection and acquisition. Process optimization. . Development of web visibility for clients. Recruitment and coaching in internal promotions. Development of "soft skills". Proposal and implementation of variable remuneration based on goals for key colaborators. Leaded the Agency Certification in ISO 9001 and NMX-026 Leaded the process to achive the Corporate Social Responsibility Distinction by CEMEFI. Show less



ITESM - Campus Central Veracruz

• Veracruz y alrededores, México

• Teacher

  • Dec 2011 - Dec 2011

  Taught 20 hrs. class for a Diploma in "Supply Chain and processes" Taught 20 hrs. class for a Diploma in "Supply Chain and processes"



BELLOTA MEXICO SA DE CV

• Fortin de las Flores, Veracruz

• SUPPLY CHAIN MANAGER

  • Aug 1997 - Oct 2011

  Contributions and achievements:  Initial organization of area: establishing responsibilities and work procedures  Implementation and development of BPCS (ERP) as a management tool.  Selection of logistics operator for distribution in Mexico, of freight forwarder for foreign trade traffic, and contract negotiations.  Management of Foreign Trade different schemes for processing industry.  Participation in two Strategic Reflection Days, together with the Directors of Corporation.  Development Planning function, implementing the MPS-MRP module to organize and plan BPCS purchasing and production, with forecasts generated by the DPM software (with corresponding commercial correction).  Balance at various stages of growth of the company's inventory turnover with target service rates. Create and implement process management indicators logistics (Price Indexes, Imports Cost Index, Domestic Cycle Measurement Order, Customer Satisfaction, etc..), Annual update.  Creation and leadership of the Supply Committee, and participation in various committees, such as market, finance, production and human resources.  Maintain a team motivated and high performing, directing our work towards solving problems and making decisions, the team adapting to the reality of the business (growth, crisis, technological improvements). Show less



CÁMARA DECOMERCIO ESPAÑOLA EN CHILE

• Promotor de Comercio Exterior

  • May 1997 - Jun 1997

  Elaboración de Agenda de Contactos para empresarios participantes en Misiones Comerciales Elaboración de Agenda de Contactos para empresarios participantes en Misiones Comerciales



AOL INSURANCE SERVICES

• Account Executive

  • Mar 1996 - May 1997

  Prospección de clientes Seguimiento a cuentas asignadas Prospección de clientes Seguimiento a cuentas asignadas