Mélanie Rey
Senior Research Consultant at System1- Claim this Profile
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French Native or bilingual proficiency
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Bio
Experience
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System1
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United Kingdom
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Market Research
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1 - 100 Employee
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Senior Research Consultant
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Oct 2022 - Present
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Research Consultant
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Oct 2020 - Present
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Senior Research Associate
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Feb 2019 - Oct 2020
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GfK - An NIQ Company
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Germany
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Analyst
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Apr 2017 - Jun 2018
Production and coordination of Ad Hoc surveys specialized in communication (pre and post-test advertising campaigns), brand image and satisfaction, in the consumer goods and automotive sectors. Support on the implementation, monitoring and analysis of international projects (Brand tracking) – coordination of the studies in more than 20 countries. Production and coordination of Ad Hoc surveys specialized in communication (pre and post-test advertising campaigns), brand image and satisfaction, in the consumer goods and automotive sectors. Support on the implementation, monitoring and analysis of international projects (Brand tracking) – coordination of the studies in more than 20 countries.
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Danone
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France
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Food and Beverage Manufacturing
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700 & Above Employee
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Consumer & Market Research
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Jun 2016 - Dec 2016
- Analysis and set up of consumer focused studies - Management of the Family Panel (Internal survey tool): organoleptic tests among employees (brief from the team, fieldwork, analysis and results presentation) - Analysis and set up of consumer focused studies - Management of the Family Panel (Internal survey tool): organoleptic tests among employees (brief from the team, fieldwork, analysis and results presentation)
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External Consultant
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Jan 2016 - Jun 2016
- Set up of qualitative (in-depths interviews) and quantitative studies (questionnaire design, fieldwork, statistic treatment of the data on SPSS) - Results analysis and strategic recommendations - Set up of qualitative (in-depths interviews) and quantitative studies (questionnaire design, fieldwork, statistic treatment of the data on SPSS) - Results analysis and strategic recommendations
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Nielsen
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United States
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Technology, Information and Media
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700 & Above Employee
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Marketing Analyst
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Sep 2014 - Feb 2015
Internship - BASES, Innovation Practice Department • Collect and analyze panels and in-market data to identify strengths and weaknesses of innovations • Synthesize collected data from Consumers • Assist managers on developing sales forecasts • Deliver insights and recommendations to clients through reports • Attend clients meetings and presentations Internship - BASES, Innovation Practice Department • Collect and analyze panels and in-market data to identify strengths and weaknesses of innovations • Synthesize collected data from Consumers • Assist managers on developing sales forecasts • Deliver insights and recommendations to clients through reports • Attend clients meetings and presentations
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Ralph Lauren
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United States
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Apparel & Fashion
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700 & Above Employee
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Retail Marketing Assistant
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Jan 2013 - Jul 2013
Internship - Marketing Retail - European strategy: Assisted the Customer Experience Director and Pan-EU Manager • CRM database analysis • Support on VIC (Very Important Customer) gifting strategy (consumers’ profiles analysis, segmentation) • Support on the customer acquisition strategy (events planning) • Support on the European email strategy (segmentation, planning, design recommendations) Internship - Marketing Retail - European strategy: Assisted the Customer Experience Director and Pan-EU Manager • CRM database analysis • Support on VIC (Very Important Customer) gifting strategy (consumers’ profiles analysis, segmentation) • Support on the customer acquisition strategy (events planning) • Support on the European email strategy (segmentation, planning, design recommendations)
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Human'n Partners
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Région de Paris, France
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Project Manager Assistant
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May 2011 - Sep 2011
Internship – Event planner and communication company – Project manager assistant • In charge of the extranet website, guests’ management and reception: Hermès (3 days seminar) • Logistical aspect of the event: contact with the suppliers, event planning, road book: ITF, International Tennis Federation (world championship award dinner) • In charge of the artists management, interventions schedule: Whirlpool (brand’s anniversary) • Guests management and welcoming: Total and Lafarge (Annual General Meeting) Show less
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Education
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Université Paris Dauphine
Master 2 Marketing & stratégie - Parcours chef de produit et études marketing (204) -
ESSEC Business School
Bachelor in Business Administration (EPSCI) - Global BBA -
Universidad Austral, Argentina
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Singapore Management University
Exchange program, Lee Kong Chian School of Business