Mélanie Rey

Senior Research Consultant at System1
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Contact Information
us****@****om
(386) 825-5501
Location
France, FR
Languages
  • French Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency

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Experience

    • United Kingdom
    • Market Research
    • 1 - 100 Employee
    • Senior Research Consultant
      • Oct 2022 - Present

    • Research Consultant
      • Oct 2020 - Present

    • Senior Research Associate
      • Feb 2019 - Oct 2020

    • Germany
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Marketing Analyst
      • Apr 2017 - Jun 2018

      Production and coordination of Ad Hoc surveys specialized in communication (pre and post-test advertising campaigns), brand image and satisfaction, in the consumer goods and automotive sectors. Support on the implementation, monitoring and analysis of international projects (Brand tracking) – coordination of the studies in more than 20 countries. Production and coordination of Ad Hoc surveys specialized in communication (pre and post-test advertising campaigns), brand image and satisfaction, in the consumer goods and automotive sectors. Support on the implementation, monitoring and analysis of international projects (Brand tracking) – coordination of the studies in more than 20 countries.

    • France
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Consumer & Market Research
      • Jun 2016 - Dec 2016

      - Analysis and set up of consumer focused studies - Management of the Family Panel (Internal survey tool): organoleptic tests among employees (brief from the team, fieldwork, analysis and results presentation) - Analysis and set up of consumer focused studies - Management of the Family Panel (Internal survey tool): organoleptic tests among employees (brief from the team, fieldwork, analysis and results presentation)

    • External Consultant
      • Jan 2016 - Jun 2016

      - Set up of qualitative (in-depths interviews) and quantitative studies (questionnaire design, fieldwork, statistic treatment of the data on SPSS) - Results analysis and strategic recommendations - Set up of qualitative (in-depths interviews) and quantitative studies (questionnaire design, fieldwork, statistic treatment of the data on SPSS) - Results analysis and strategic recommendations

    • United States
    • Technology, Information and Media
    • 700 & Above Employee
    • Marketing Analyst
      • Sep 2014 - Feb 2015

      Internship - BASES, Innovation Practice Department • Collect and analyze panels and in-market data to identify strengths and weaknesses of innovations • Synthesize collected data from Consumers • Assist managers on developing sales forecasts • Deliver insights and recommendations to clients through reports • Attend clients meetings and presentations Internship - BASES, Innovation Practice Department • Collect and analyze panels and in-market data to identify strengths and weaknesses of innovations • Synthesize collected data from Consumers • Assist managers on developing sales forecasts • Deliver insights and recommendations to clients through reports • Attend clients meetings and presentations

    • United States
    • Apparel & Fashion
    • 700 & Above Employee
    • Retail Marketing Assistant
      • Jan 2013 - Jul 2013

      Internship - Marketing Retail - European strategy: Assisted the Customer Experience Director and Pan-EU Manager • CRM database analysis • Support on VIC (Very Important Customer) gifting strategy (consumers’ profiles analysis, segmentation) • Support on the customer acquisition strategy (events planning) • Support on the European email strategy (segmentation, planning, design recommendations) Internship - Marketing Retail - European strategy: Assisted the Customer Experience Director and Pan-EU Manager • CRM database analysis • Support on VIC (Very Important Customer) gifting strategy (consumers’ profiles analysis, segmentation) • Support on the customer acquisition strategy (events planning) • Support on the European email strategy (segmentation, planning, design recommendations)

  • Human'n Partners
    • Région de Paris, France
    • Project Manager Assistant
      • May 2011 - Sep 2011

      Internship – Event planner and communication company – Project manager assistant • In charge of the extranet website, guests’ management and reception: Hermès (3 days seminar) • Logistical aspect of the event: contact with the suppliers, event planning, road book: ITF, International Tennis Federation (world championship award dinner) • In charge of the artists management, interventions schedule: Whirlpool (brand’s anniversary) • Guests management and welcoming: Total and Lafarge (Annual General Meeting) Show less

Education

  • Université Paris Dauphine
    Master 2 Marketing & stratégie - Parcours chef de produit et études marketing (204)
    2015 - 2016
  • ESSEC Business School
    Bachelor in Business Administration (EPSCI) - Global BBA
    2010 - 2014
  • Universidad Austral, Argentina
    2013 - 2013
  • Singapore Management University
    Exchange program, Lee Kong Chian School of Business
    2012 - 2012

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