Experience

Singapore Symphony Group

• Singapore
• Performing Arts
• 1 - 100 Employee

• Marketing Communications Manager

  • Jul 2022 - Present

  Responsible for developing and executing the marketing communications plan for activities that fall within the Singapore Symphony Group's (SSG) Community Impact division; overseeing all aspects of marketing, including strategy development, campaign execution and budgeting, digital paid media, above and below the line advertising, social content marketing, branding and performance analysis. Responsible for developing and executing the marketing communications plan for activities that fall within the Singapore Symphony Group's (SSG) Community Impact division; overseeing all aspects of marketing, including strategy development, campaign execution and budgeting, digital paid media, above and below the line advertising, social content marketing, branding and performance analysis.



Singapore Symphony Group

• Singapore
• Performing Arts
• 1 - 100 Employee

• Assistant Manager Marketing Communications

  • Apr 2016 - 2022



Singapore Symphony Group

• Singapore
• Performing Arts
• 1 - 100 Employee

• Assistant Manager, Promotions & Membership

  • 2015 - 2016



Singapore Symphony Group

• Singapore
• Performing Arts
• 1 - 100 Employee

• Senior Executive, Promotions & Membership

  • 2013 - 2014



Singapore Symphony Group

• Singapore
• Performing Arts
• 1 - 100 Employee

• Promotions & Membership Executive

  • 2011 - 2012



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Client Solutions Executive

  • 2008 - 2010

  Conducted quantitative research on market trends, competitor analysis for fast-moving-consumer clients in the beauty, infant milk and personal care industries. Analysed research findings, and presented strategic recommendations to clients' management team, influencing decision-making on key business initiatives. Partnered businesses to determine how best to achieve their strategic goals. Conducted quantitative research on market trends, competitor analysis for fast-moving-consumer clients in the beauty, infant milk and personal care industries. Analysed research findings, and presented strategic recommendations to clients' management team, influencing decision-making on key business initiatives. Partnered businesses to determine how best to achieve their strategic goals.